{"id":18625,"date":"2020-12-02T14:54:34","date_gmt":"2020-12-02T21:54:34","guid":{"rendered":"https:\/\/www.vdigitalservices.com\/?p=18625"},"modified":"2024-01-18T16:25:25","modified_gmt":"2024-01-18T23:25:25","slug":"best-time-post-facebook","status":"publish","type":"post","link":"https:\/\/www.vdigitalservices.com\/best-time-post-facebook\/","title":{"rendered":"When is the Best Time to Post on Facebook? (Updated for 2022)"},"content":{"rendered":"
Updated Date: May 19, 2022<\/em><\/p>\n When it comes to posting on Facebook, it turns out that the \u201cwhen\u201d is just as important as the \u201cwhat\u201d and the \u201cwhy,\u201d and in the world of social media marketing, timing is everything. Offering a huge amount of potential for helping your business grow and succeed, Facebook is a smart and savvy way to bridge the gap between your brand and consumers. But figuring out what kind of content to share can be a challenge, and sometimes, it is even more difficult to determine the best time to post on Facebook.<\/p>\n For plenty of people that are fairly new to social media marketing, the idea that there\u2019s an ideal time to post on Facebook is somewhat of a surprise. But for the social media experts at V Digital Services, it\u2019s nuances like this that have made us so passionate about what we do and how we help our clients.<\/p>\n And now, our team wants to help you. So, we\u2019ve put together a go-to guide that breaks down exactly what you need to know to time your Facebook posts for the best possible results, eliminating at least some of the uncertainty so you can share content with confidence.<\/p>\n First and foremost, it\u2019s vital that Facebook is a foundational part of your digital marketing plans. If you haven\u2019t already established a presence on the international social media platform, now\u2019s the time. With more than 2.4 billion monthly active users and as the third most-visited website on the planet (Hootsuite<\/a>), Facebook is a giant of the digital world.<\/p>\n And yet, successful marketing on Facebook remains somewhat of a mystery for many people. While that\u2019s largely due to the unique challenges that come with reaching your specific target audience, it\u2019s also because Facebook marketing best practices can change on a dime. But even so, it\u2019s still one of the most powerful platforms for social media marketing and more than worth your time and effort.<\/p>\n If you\u2019ve yet to venture into Facebook marketing territory, don\u2019t worry \u2013 because with what you learn here, you\u2019ll be well-equipped to dive right in.<\/p>\n Like many digital marketing questions, this is one that doesn\u2019t exactly have a single \u201cright\u201d answer. Generally, choosing the best time for your Facebook post will depend on your industry, what you know about your audience, and your goals.<\/p>\n But thanks to extensive data collection from the social media benchmarking tool known as Unmetric<\/a>, we do have a loose answer of sorts:<\/p>\n If you do a little digging, you\u2019re likely to find some variance in the information about the best times to post on Facebook and other social media platforms. For example, some studies have found that, if your aim is maximum exposure, 9:00 AM, 1:00 PM, and 3:00 PM on Sundays, Thursdays, Fridays are all ideal options. Other experts have said that avoiding posts after 5:00 PM is key, while still others point to Thursday and Friday afternoons as the best possible time.<\/p>\n So, why is it seemingly impossible to get a straight answer? Well, as we mentioned, picking the perfect posting time is a decision that should be based on several factors. Learning more about your audience, industry, and the tools available will help you take a more informed approach to make Facebook marketing work for you. We\u2019ve established that there\u2019s not necessarily a single \u201cbest\u201d time for posting on Facebook, but there are some simple steps you can take to determine the ideal posting window for your business.<\/p>\n The VDS social media strategists<\/a> have assembled a step-by-step guide to making the most of the timing to extend your reach on Facebook effectively. You\u2019ll be learning:<\/p>\n Let\u2019s dive into everything you need to know about mastering the art of posting at the right time \u2013 for the right people \u2013 on Facebook.<\/p>\n Long before you start working on a posting schedule, you need to know who you\u2019re posting for. Here are a few basic questions to help you define your target audience:<\/p>\n Once you\u2019ve fleshed out a full buyer persona, you can have a better understanding of your audience. Not only is this hugely valuable for all marketing efforts, but it\u2019s also especially helpful in figuring out when your potential customers are most likely to be using Facebook.<\/p>\n For example, say your target audience is made up of corporate business executives. Ask yourself when they might be getting out their phones and smart devices to scroll through social media and when they\u2019re likely to be busy in meetings.<\/p>\n Early in the morning and during the midday lunch hours could be an ideal time to get your content in their hands.<\/p>\n As you\u2019re narrowing down your options for posting times, don\u2019t forget to take time differences into account. The geographical locations of your audience members can place them in varying time zones, making it a little more complicated to aim for a specific time.<\/p>\n However, there are some basic industry standards that you can use as rules of thumb:<\/p>\n Countless companies have invested years into trying to prove the best time for posting on Facebook, which has yielded plenty of advantageous information for business owners and marketers alike. But as we\u2019ve already said, there\u2019s a considerable amount of variance.<\/p>\n Numerous studies have delved into the best post times according to industry, so with a little online digging, you can likely find recommendations to suit your business. Whether you\u2019re in retail, education, consumer goods, or any other industry, try to locate some research-backed information tailored to you.<\/p>\n Analytics are worth their weight in gold when you\u2019re working to improve your online marketing efforts. On Facebook, the Facebook Insights tool can be a virtual guide to when to post content \u2013 so start using it to your advantage.<\/p>\n When you\u2019re on your Facebook profile page, click \u201cInsights\u201d at the top of the webpage. By selecting posts in the left-hand column, you\u2019ll be able to view details about the days and times that your fans are active on Facebook. By default, you\u2019ll see an average of the data, though you can learn more about specific time by hovering over the corresponding data point.<\/p>\n Another way to use Insights is to view what time your most successful posts were shared. Starting in the same section (Posts within Page Insights), click \u201cAll Posts Published\u201d under the data chart. In the \u201cPublished\u201d column, the exact dates and times of each post will be displayed.<\/p>\n Sort through the data to quickly assess trends that connect higher engagement to publishing time \u2013 and as a result, you\u2019ll be able to see exactly what\u2019s already working well for your brand.<\/p>\n There are many other online tools, such as Fanpage Karma, that can help you keep tabs on posting times. Try assembling a few good sources to use as a reference for experimentation, giving you a reliable threshold for testing out the times that pay off for your posts.<\/p>\n Social media automation is an excellent way to improve not only your efficiency but also your efficacy. Automation empowers you to schedule posts in a way that generates higher engagement, as well as frees up your time to focus your energies elsewhere \u2013 all while the tool does the work of posting for you.<\/p>\n There are a variety of social media automation tools out there, and choosing one is entirely up to you. Depending on the one you select, you\u2019ll be able to benefit from features such as post categorization, multi-platform functionality, and precision-level scheduling settings.<\/p>\n You won\u2019t have to worry about missing posts on extra-busy days with an automation tool because everything will already be scheduled and ready to go.<\/p>\n Even though organic posts can be a superb way to engage with your audience, it\u2019s usually a mistake to put all your eggs in that one basket. Instead, cast a wider net by running ads in addition to sharing organic posts, and you can easily improve your odds for success.<\/p>\n Try to find a \u201csweet spot\u201d between affordability and efficacy in order to maximize your ROI with Facebook ads<\/a>. Sure, certain days might have the cheapest CPC (cost-per-click) rate, but those are also probably the times when the competition will be the most intense.<\/p>\n If you have any wiggle room in your budget, you may want to try experimenting with different ad times and days to see which are the best for your business.<\/p>\n <\/p>\n It\u2019s true that the answer to figuring out the perfect posting time is probably more complicated than you\u2019d think \u2013 but there are some general guidelines that you can always use in a pinch. While you\u2019re working on nailing down the time that\u2019s tailored to your unique needs and goals, here\u2019s an at-a-glance reference to use in the meantime:<\/p>\n Aiming for as much exposure as possible? Here\u2019s when several studies suggest hitting \u201cPost\u201d:<\/p>\n Since many businesses take the weekend off, Sundays can be a good day to start the week off with some strong engagement. Although it\u2019s generally the least active day for many social media users, it could still have some potential if you take good aim.<\/p>\n Both early in the morning (before 8:00 AM) and later at night (after 8:00 PM) appear to be the best times for getting high engagement levels on Sunday posts.<\/p>\n If daily posting is your goal, here are some general windows within which to consider scheduling your content:<\/p>\n Again, you\u2019ll see that even within this guide, there are some differing suggestions. As we\u2019ve consistently said, personalizing your posting time according to specific factors is critical.<\/p>\n If you aren\u2019t sure how to even begin figuring out the complexities of Facebook, connecting with a professional team is your best bet \u2013 so don\u2019t hesitate to call in the VDS team for some help.<\/p>\n Now that you\u2019re better-prepared to factor time into your social media strategy, you can begin to take steps towards a plan to work smarter, not harder. Social media presence<\/a>,\u00a0and the digital landscape as a whole, offers an array of opportunities to reach and connect with both potential and existing customers \u2013 are you using it to the fullest potential?<\/p>\n Even for seasoned business owners, digital marketing can be a complex art and science. But for the team at V Digital Services, it\u2019s our area of expertise. From refining your SEO strategy<\/a> to hammering out a better approach to your social media content, we\u2019re here to help you on your journey to effective marketing.<\/p>\n We\u2019re a team of out-of-the-box thinkers with a solid understanding of the foundations of successful digital marketing, making us an outstanding partner in the pursuit of your goals.<\/p>\n Learn more about how to kick your social media marketing into high gear by reaching out to V Digital Services today<\/a>.<\/p>\n CALL US TODAY<\/a><\/p>\n <\/p>\n Image Credit: Lenka Horavova<\/a> \/ Shutterstock\u00a0<\/em><\/span><\/p>\n
\nYou\u2019re probably already well-aware that Facebook can serve as an invaluable method for connecting with your audience and building your brand.<\/p>\nWhy Facebook Should Be One of the Stars of Your Social Media Strategy<\/h2>\n
When is the Best Time to Post on Facebook?<\/h2>\n
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\n<\/p>\nHow to Choose the Best Time to Post on Facebook<\/h2>\n
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Zero in on your audience<\/h3>\n<\/li>\n<\/ol>\n
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Pay close attention to time zones<\/h3>\n<\/li>\n<\/ol>\n
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Do a little bit of research to find statistics specific to you<\/h3>\n<\/li>\n<\/ol>\n
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Make smart use of tools and analytics<\/strong><\/h3>\n<\/li>\n<\/ol>\n
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Use automation to schedule future posts<\/h3>\n<\/li>\n<\/ol>\n
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Think about adding Facebook ads to your strategy<\/h3>\n<\/li>\n<\/ol>\n
When to Post on Facebook: A Quick Cheat Sheet<\/h2>\n
The best time to post on Facebook for maximum exposure<\/h3>\n
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The best time to post on Facebook on Sundays<\/h3>\n
The best time to post on Facebook by day<\/h3>\n
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Maximize Your Social Media Marketing Efforts with V Digital Services<\/h2>\n