You may hear the phrase \u201cthin content\u201d when people are talking about digital marketing. It is often hard to figure exactly what that means if you don\u2019t live and breathe content marketing. In a nutshell, thin content is low-quality pages that add little to no value to the reader. A page or blog post that has little information or content that doesn\u2019t match what you do or sell. Also, another type of content that often falls under the thin content umbrella is duplicate content, but we\u2019ll get to that in another post soon.<\/p>\n
The first step to seeing if your site has thin content is look over each page\u2019s word count. In the past, 250 words for a blog post, for example, was fine. Now it\u2019s 400-1000 or even better 2,500 words for longer topics (and to better drive search traffic). Google considers articles with under 300 words to be \u201cthin content<\/a>.\u201d<\/p>\n When looking for thin content also consider that length isn\u2019t the only factor in determining quality. Ask yourself:<\/p>\n So, you\u2019ve dauntingly poured over each page and post on your website, and you\u2019ve located thin content. Now take into consideration these buckets to put your content into before you tackling what to fix:<\/p>\n To further narrow down what needs to go or be updated, consider; Is it the start of something useful? Does it just need further information to be useful? If you can answer yes to these two questions, that\u2019s how you know to keep the piece.<\/p>\n When looking at the copy, remember more isn\u2019t always better. Just adding words to thin content won\u2019t make it better for your readers or search. It\u2019s time for your content to become useful and relevant. If you can\u2019t do that, it\u2019s time for that specific content to go.<\/p>\n After really decoding what content is useful and should be fixed on your site is updating all the content. Updating copy can be a time-consuming task so be sure to make the time to sit down and write.<\/p>\n <\/p>\n So now that you\u2019ve taken the time to clean up your site and get rid or fix the thin content issues let\u2019s focus on keeping it cleaned up. Here are some content tips that will help you stay away from thin content:<\/p>\n Though it is time-consuming and can be monotonous, relieving your site of thin content is imperative to maintaining positive SEO rankings and positive reading experience. Take the time you need to clean your content up; we know you\u2019ll be happy you did! If you find this project is way too overwhelming, you can reach out to our organic SEO team<\/a> to help get everything in order.<\/p>\n <\/p>\n Image Credit: Rawpixels.com\/Shutterstock<\/p>\n","protected":false},"excerpt":{"rendered":" You may hear the phrase \u201cthin content\u201d when people are talking about digital marketing. It is often hard to figure exactly what that means if you don\u2019t live and breathe content marketing. In a nutshell, thin content is low-quality pages that add little to no value to the reader. A page or blog post that […] KEEP READING<\/a><\/p>\n","protected":false},"author":4,"featured_media":25831,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"acf":[],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/posts\/6269"}],"collection":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/comments?post=6269"}],"version-history":[{"count":0,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/posts\/6269\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/media\/25831"}],"wp:attachment":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/media?parent=6269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/categories?post=6269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/tags?post=6269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
<\/h4>\n
You\u2019ve Found Thin Content, Now What?<\/h4>\n
\n
Keeping Away From Thin Content After Clean-Up<\/h4>\n
\n