{"id":19080,"date":"2021-02-23T13:01:34","date_gmt":"2021-02-23T20:01:34","guid":{"rendered":"https:\/\/www.vdigitalservices.com\/?p=19080"},"modified":"2024-01-18T16:25:25","modified_gmt":"2024-01-18T23:25:25","slug":"google-business-profile-optimization","status":"publish","type":"post","link":"https:\/\/www.vdigitalservices.com\/google-business-profile-optimization\/","title":{"rendered":"How to Optimize Your Google Business Profile Listing"},"content":{"rendered":"

For any company or organization working to strengthen their local SEO strategy, one of the best places to begin is Google Business Profile (GBP). Free, easy-to-use, and facilitated by search engine giant Google, GBP is an online tool that you can\u2019t afford to miss out on.<\/p>\n

When an online user conducts relevant searches to your business and area, GBP makes it easy for them to find your business. Your business name, address, phone number, and hours can be populated in local search results pages in just seconds.<\/p>\n

The people looking for the products and services you provide, specifically in the area in which you\u2019re located, can be pointed directly to your virtual front door. But until you\u2019ve claimed your business listing, those searches are more likely to send customers to your competitors.<\/p>\n

If this is your first time hearing about Google Business Profile, don\u2019t panic – you can have your business listing set up<\/a> in just a few minutes. Once you\u2019ve verified your business\u2019s basic information, it\u2019s time to put the tool to work by optimizing your listing for local search.<\/p>\n

Why is it important to optimize your GBP listing for local search? Look at it this way: a solid listing on GBP increases the likelihood that your business will appear in Google Maps, Local Pack, Local Finder, and general organic rankings. Plus, with the right details, you can grab the attention of online users and gain new business through an expanded digital presence.<\/p>\n

When you consider the numerous benefits of using Google Business Profile – and having a savvy strategy for doing so – the question is no longer about why or if you should do it. Instead, the better question is: why aren\u2019t you doing it right now?<\/p>\n

We have you covered with a useful guide that breaks down exactly what you need to know about optimizing your GBP listing, including the specific steps that will have the highest impact on your local SEO strategy right now.<\/p>\n

How to Optimize Your Google Business Profile Listing<\/h2>\n

\"VDS-Google-business-profile-start-subheader\"<\/p>\n

Plenty of local businesses claim their Google Business Profile listing, fill out a few cursory details, and then promptly forget all about it. However, it\u2019s vital that you think of your listing as something that needs to be properly cared for in order to thrive – without some regular nurturing, it won\u2019t ever reach its full potential.<\/p>\n

One of the defining characteristics of the Google brand is its commitment to ongoing innovation. New features and options are constantly being released, making it especially important that you view maintaining your business profile as an ongoing project.<\/p>\n

Regardless of whether you\u2019ve just claimed your Google Business Profile listing or are searching for smart, simple ways to optimize it for local search, here\u2019s what to put on your to-do list right now:<\/p>\n