{"id":25191,"date":"2022-10-12T08:35:45","date_gmt":"2022-10-12T15:35:45","guid":{"rendered":"https:\/\/www.vdigitalservices.com\/?p=25191"},"modified":"2024-01-18T16:24:50","modified_gmt":"2024-01-18T23:24:50","slug":"googles-pigeon-update-a-look-back-on-it-impact","status":"publish","type":"post","link":"https:\/\/www.vdigitalservices.com\/googles-pigeon-update-a-look-back-on-it-impact\/","title":{"rendered":"Google\u2019s Pigeon Update \u2013 A Look Back on it Impact"},"content":{"rendered":"

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When the Google Pigeon update launched in mid-2014, it was (and still is) one of the most significant changes to the local search algorithm. Google Pigeon significantly shifted how local businesses ranked in organic search and aimed to improve users\u2019 overall local search experience.\u00a0<\/span><\/p>\n

Several years after the Google Pigeon algorithm update, plenty of business owners still have questions on the topic. So, it only made sense for us to put together a handy refresher on Pigeon and what it means for your digital marketing efforts.<\/span><\/p>\n

Let\u2019s dive right in.\u00a0\u00a0<\/span><\/p>\n

What was the Google Pigeon Update:<\/h2>\n

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\"Google<\/p>\n

First and foremost: exactly what is Google Pigeon?\u00a0<\/span><\/p>\n

Google Pigeon is a 2014 update to Google\u2019s local search algorithm. It was the last in a series of algorithm updates made in the early to mid-2010s, which includes Google Panda, Penguin, Hummingbird, and Pigeon.\u00a0<\/span><\/p>\n

The overarching goal of the Google Pigeon update was to boost the quality of local searches to deliver more relevant, accurate results to users. It was engineered to tie the local search algorithm to the web algorithm.\u00a0<\/span><\/p>\n

Some of the key components that were affected by Google Pigeon were:\u00a0<\/span><\/p>\n