{"id":2927,"date":"2019-06-10T09:00:51","date_gmt":"2019-06-10T16:00:51","guid":{"rendered":"https:\/\/www.vdigitalservices.com\/?p=2927"},"modified":"2024-01-18T16:25:48","modified_gmt":"2024-01-18T23:25:48","slug":"how-to-build-white-hat-backlinks-for-small-businesses","status":"publish","type":"post","link":"https:\/\/www.vdigitalservices.com\/how-to-build-white-hat-backlinks-for-small-businesses\/","title":{"rendered":"How To Build White Hat Backlinks for Small Businesses"},"content":{"rendered":"

Link building is a touchy subject. Just the word \u201cbuilding\u201d sounds manipulative and has a negative ring to it, in some people\u2019s minds. \u201cEarning\u201d links sounds much better, don\u2019t you think? That being said, link building absolutely needs to be a part of your overall SEO strategy because links are arguably still the most important piece of the SEO puzzle.<\/p>\n

The problem for most CEOs and business owners is they have no clue where to even begin when it comes to obtaining white hat links.<\/p>\n

The goal of this article is to help you get started using some simple white hat link-building techniques and how to go about seeking the right link opportunities.<\/p>\n

Yes, Link Building is Still Important<\/strong><\/p>\n

Its simple. Google wants to see that your website has links from quality, authoritative websites that are relevant in terms of niche or location. The more relevant the link, the more powerful it can be.<\/p>\n

Gone are the days of spinning content, forum commenting, and buying links. If you want to pay someone on Fiverr to build links for you, best of luck\u2026 hope it works out for you!<\/p>\n

When you use white hat link-building tactics such as creating original and unique content, not only do you add value, but there is also potential to position yourself as an expert and build relationships with customers and other industry influencers.<\/p>\n

According to the 2016 State of Link Building<\/a> survey conducted by Moz, the two most popular tactics used to acquire links are guest blogging and resource pages, so for the sake of this blog we will focus on those.<\/p>\n

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What is Guest Posting?<\/strong><\/p>\n

Guest posting is one of the most popular link building tactics many link builders use today. Whether you have written the content or not, you want to find a website that is relevant and authoritative to the topic you want to write about.<\/p>\n

Luckily for link builders, there are plenty of websites out there that are willing to accept guest posts. As long as the content is original and relevant to the rest of the site, finding a guest post opportunity can be pretty simple.<\/p>\n

A lot of the websites you might come across will actually have a \u201cwrite for us\u201d section. This section will probably include a list of guidelines and rules to follow if you want to post on their site. Always make sure to follow these carefully and look for an email or a form to fill out when sending in your proposal.<\/p>\n

Let\u2019s say you are looking to write an SEO-related blog post and want to find a guest posting opportunity. If you do a simple Google search and type: SEO \u201cwrite for us,\u201d this is what comes up.<\/p>\n

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Now, it may look like you have just found eight opportunities, but it is very important to remember that you want to go after links on authoritative websites. So, before reaching out to potential sites, look over them thoroughly and make sure you want to be associated with these sites. Check out the websites while asking yourself these questions:<\/p>\n