Updated Date: May 17, 2022
Pay-per-click advertising, otherwise known as PPC, is a cornerstone of most businesses’ digital marketing strategies. Just a few clicks are all it takes to open your virtual door to customers around the world, utilizing the power of the internet to its fullest potential. Many PPC management platforms default to a location setting that encompasses the entire United States, or even the world – and many businesses assume that casting the widest possible net is the best approach. However, in most cases, developing a targeted approach aimed at reaching the right customers is a smarter, more effective way to make the most of your PPC campaign.
3 Ways to Imrpove Geo-Targeting for Paid Ads
Rather than inadvertently reaching people who are thousands of miles away – too far to become a paying customer – you can improve your PPC campaigns’ geo-relevance to connect with customers directly in your neighborhood. Here are a few simple tips for maximizing the geo-relevancy of your PPC campaign:
1. Determine Your Geo-Targeting Area
You may be surprised to learn that establishing your geo-targeting area isn’t necessarily a one-size-fits-all task. Depending on your products and services, as well as nearby competition, your customers may be more or less likely to travel certain distances to do business with your company. Your existing customer base will provide useful data for establishing a specific radius around your business, which you can then use to adjust your geo-targeting accordingly.
2. Set Up Geo-Targeting on All Available Platforms
Odds are, you’re well aware of the large variety of online tools and platforms that can help your business establish an online presence: Facebook, Google AdWords, Twitter, LinkedIn, etc. It’s important that you set up specific geo-targeting settings on every one that your company uses, in order to make the most of your PPC campaigns across the board.
3. Prioritize High-Performing Zip Codes
There will likely be a handful of zip codes within your radius that perform exceptionally well, so take advantage of the high conversion rates. Adjust your PPC budget as needed to make these zip codes a priority and utilize keyword optimization that’s specifically customized to capture focused search traffic.
Partner with V Digital Services to Maximize PPC Campaign Success
If you’re looking for a smarter way to tackle your company’s PPC campaign strategy, let the expert team at V Digital Services help. We have extensive experience in paid media management, supporting our clients in the development and implementation of effective digital marketing strategies that include search engine marketing, social media, and more. Contact us today to learn more about how V Digital Services can help you design a PPC campaign strategy for success.