{"id":25176,"date":"2022-10-06T16:36:13","date_gmt":"2022-10-06T23:36:13","guid":{"rendered":"https:\/\/www.vdigitalservices.com\/?p=25176"},"modified":"2024-01-18T16:24:50","modified_gmt":"2024-01-18T23:24:50","slug":"what-are-youtube-trueview-ads","status":"publish","type":"post","link":"https:\/\/www.vdigitalservices.com\/what-are-youtube-trueview-ads\/","title":{"rendered":"What Are YouTube TrueView Ads"},"content":{"rendered":"

What Are YouTube TrueView Ads, and Why Should You Use Them?<\/strong><\/h1>\n

YouTube is the world’s largest video-streaming service. With over 3 billion monthly viewers, it’s an excellent platform for reaching customers. However, gaining traction on YouTube can take some work. This post explains what TrueView ads are and why marketers might consider using them.<\/span><\/p>\n

TrueView ads offer several benefits for advertisers:<\/span><\/p>\n

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  1. They allow marketers to target specific audiences based on interests, demographics, and behavior.<\/span><\/li>\n
  2. They provide better tracking data compared to standard ads.<\/span><\/li>\n
  3. They help increase conversions because they don’t disrupt the viewer’s experience.<\/span><\/li>\n
  4. Since trueview ads are embedded into the user’s original video stream, they can be shown repeatedly without annoying the viewer.<\/span><\/li>\n<\/ol>\n

     <\/p>\n

    Keep reading for more information about using YouTube for your brand.<\/span><\/p>\n

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    What Is a YouTube TrueView Ad?<\/strong><\/h2>\n

    YouTube TrueView is a way to connect with highly responsive audiences to your brand. This type of campaign allows brands to target specific demographics based on their interests, behaviors, and preferences. By connecting with the audience while they spend their time online, marketers can reach their intended customers without investing in expensive campaigns.<\/span><\/p>\n

    TrueView ads allow advertisers to run creative campaigns focused on engaging viewers rather than simply reaching more eyeballs. They’re also able to measure the success of their campaigns and optimize future spending accordingly.<\/span><\/p>\n

     <\/p>\n

    Types of TrueView Ads<\/strong><\/b><\/h2>\n
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      TrueView In-Stream<\/b><\/h3>\n<\/li>\n<\/ul>\n

      TrueView in-stream ads come in three types: pre-roll, mid-roll, and post-roll. Pre-roll ads play before the start of a clip, mid-roll ads play in the middle, and post-roll ads play after the end.<\/span><\/p>\n

      Pre-roll ads are generally shown on longer clips, such as music videos, while mid-roll ads are often used on news stories, short films, and sports highlights. Post-roll ads are typically played after the end of a long video, like in movies and TV episodes.<\/span><\/p>\n

      To serve ads to users who watch videos online, YouTube charges advertisers for each “impression” of an advertisement viewed by a user. An impression occurs whenever an individual views a single banner or displayable advertising unit. Impression fees vary depending on the type of media being displayed (e.g., banner ads) and the size of the audience served.\u00a0<\/span><\/p>\n

      You’ll also be billed differently according to the type of video your ads run. If you’re advertising in a news clip, you’ll be billed per minute of airtime, whereas if you’re advertising in an entertainment video, you’ll be billed by the total length of time your video plays.<\/span><\/b><\/p>\n

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        TrueView Reach Ads<\/b><\/h3>\n<\/li>\n<\/ul>\n

        TrueView Reach Ads integrates into Google’s existing advertising platform and can create an impression across multiple devices, including mobile phones, tablets, desktops, laptops, TVs, and connected speakers. You can also choose to serve these ads within YouTube videos, allowing them to play seamlessly alongside video content. In addition, you can target users based on age, gender, location, device type, and interest to ensure that only relevant audiences see your ads. Learn more about TrueView Reach Ads here.<\/span><\/b><\/p>\n

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          TrueView Action Ads<\/b><\/h3>\n<\/li>\n<\/ul>\n

          TrueView for Action Ads (formerly known as TrueView for Performance) is one of several different video ad formats that Google offers marketers today. These include:<\/span><\/p>\n

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          • TrueView for Shopping: <\/b>An overlay that appears over the product image with a call-to-action.<\/span><\/li>\n
          • TrueView for Performance:<\/b> An end screen that appears once the viewer finishes watching the video.<\/span><\/li>\n
          • TrueView For Video:<\/b> A full-screen view of your video ad that appears while viewers watch another video.<\/span><\/li>\n<\/ul>\n

             <\/p>\n

            TrueView for Action ads allow you to add a call-to-action button to your video ads that prompt visitors to take specific actions like downloading a file, signing up for a newsletter, or subscribing to a mailing list.<\/span><\/p>\n

            You can use TrueView for Action ads to promote products, sign up for an event, or encourage customers to make purchases. They are best suited for direct response and lead-gen campaigns because they prompt viewers to take immediate action.<\/span><\/p>\n

             <\/p>\n

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              TrueView Video Discovery<\/b><\/h3>\n<\/li>\n<\/ul>\n

              TrueView video discovery ads are indeed video ads meant for discovery. They are shown in search results and YouTube Watch Pages. These ads allow brands to reach out to potential customers without annoying them. One might see one of these videos while browsing YouTube and potentially end up clicking on it. Once clicked, you will go to the advertiser’s website, where you learn about their products and services.<\/span><\/p>\n

              What happens when clicking on a video discovery ad? One is sent directly to the advertisers’ website. Once there, the viewer may watch the entire video or skip ahead to another section of the page. Furthermore, you can choose whether or not to subscribe to the advertiser’s e-mail list.<\/span><\/p>\n

              With traditional e-mail marketing, you’re often bombarded with messages from companies trying to sell you stuff. But once you get an e-mail from someone who knows you well enough to send you something personal, you’re likely to be interested in reading their message.<\/span><\/p>\n

              You can track how many people clicked on your video discovery ad by looking at the metrics within YouTube Analytics. You can see the number of times each one was seen, the total number of viewers who saw them, and how long they watched for.<\/span><\/p>\n

              The good news is that you don’t have to pay for every impression. For example, let’s say you run a campaign for <\/span>$100 per day<\/b>. You’d only be billed for impressions that resulted in clicks. So if you ran a campaign for $100 for three days, you’d only be charged for those three days.<\/span><\/p>\n

              However, keep in mind that you must meet specific criteria to qualify for TrueView video discovery ads:<\/span><\/p>\n

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              1. You must have a verified channel on YouTube.<\/span><\/li>\n
              2. Your channel must have over 10,000 followers.<\/span><\/li>\n
              3. You must have at least 2,500 hours of uploads.<\/span><\/li>\n
              4. Your total view count must exceed 500 million minutes.<\/span><\/li>\n
              5. Your channel must be active for at least 90 days.<\/span><\/li>\n<\/ol>\n

                 <\/p>\n

                You can start running TrueView video discovery ads if you meet the above requirements.<\/span><\/p>\n

                 <\/p>\n

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                Where Do TrueView Video Discovery Ads Appear?<\/strong><\/b><\/h2>\n