{"id":3104,"date":"2022-12-06T12:26:10","date_gmt":"2022-12-06T19:26:10","guid":{"rendered":"https:\/\/www.vdigitalservices.com\/?p=3104"},"modified":"2024-01-18T16:24:50","modified_gmt":"2024-01-18T23:24:50","slug":"tips-to-increase-your-facebooks-organic-reach","status":"publish","type":"post","link":"https:\/\/www.vdigitalservices.com\/tips-to-increase-your-facebooks-organic-reach\/","title":{"rendered":"Tips to Increase Your Facebook\u2019s Organic Reach"},"content":{"rendered":"

When it comes to successful social media marketing, figuring out how to boost (and sustain) engagement is key. And particularly when you\u2019re using Facebook for business, nurturing engagement can be one of the best ways to extend your organic reach and solidify your online presence.<\/span><\/p>\n

An engaged online audience wants to interact with your brand and share your content, which can help set off a domino effect of likes, shares, and comments. Think of Facebook engagement almost as a modern-day version of word-of-mouth marketing – ultimately, it\u2019s something that every business should strive for.<\/span><\/p>\n

What is Facebook Engagement?\u00a0<\/strong><\/h2>\n

What does engagement mean on Facebook? In simplest terms, engagement is any action an online user takes on your brand\u2019s Facebook page (or on one of your posts).\u00a0<\/span><\/p>\n

Facebook\u2019s organic reach has been on the decline for several businesses. This has become a common theme across Facebook due to the ever-growing competition in news feeds and the overuse of promotional posting efforts.<\/p>\n

At V Digital Services<\/a>, we know that with these changes continuing, it is crucial that brands and business owners remember their organic reach and how to maximize it as best as possible.<\/p>\n

How to Increase Your Organic Reach On Facebook<\/strong><\/h2>\n

Below, we\u2019ve provided a list of tips on how to best increase and grow your Facebook page\u2019s organic reach.<\/p>\n

1. To be automatic or not<\/h3>\n

The key thing to remember here is that this is a social platform. Your business and brand, whether you\u2019re a small business or a global sensation, needs a human touch<\/a>. While your latest blogs, announcements, and product updates are essential items to post about, that is not all you should be posting about. Share team photos and or recent activities to show the culture of your business to consumers, both current and potential.<\/p>\n

2. Understanding the Facebook ecosystem<\/h3>\n

Don\u2019t cheat the system! While this may seem understandable to most, some companies want fans and want them now. They will end up buying thousands of \u201clikes\u201d for cheap. While the number of likes may go up, none of them are truly engaged in your content. They are simply fake or inactive accounts that won\u2019t speak truth to your company\u2019s success and, in the long run, this will hurt your Facebook pages\u2019 organic reach<\/a>. It truly is a sheer waste of time. Stick with the Facebook guidelines and stay in the good graces of the company. There are several ways to expand your reach and grow your page, without buying likes.<\/p>\n

3. Evergreen content<\/h3>\n

\u201cFreshness\u201d is not just a factor when it comes to rankings on Google. Producing timeless and original content<\/a> on Facebook, it will be useful for your audience for an extended period of time, rather than a limited window. When you post content that is not only original, but also timeless and speaks to everyone, it will in turn be distributed further and appear in feeds for a longer period of time.<\/p>\n

4. Use Organic post targeting<\/h3>\n

Many believe targeting is only limited to Facebook Ads, however, this is simply not true. You can target organic posts on Facebook. Some cool features of utilizing targeting for an organic post are that you may set an end date for your post to stop showing within the news feed. The post will still be visible on your page\u2019s timeline, but the post only limits the visibility of viewers\u2019 newsfeeds, and your post must target 20 people at the very least.<\/p>\n

5. Post at the right time<\/h3>\n

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\nSource: hak-kimthong.com<\/a><\/span><\/p>\n

Use your Facebook insights to ensure when the best times and days are to post<\/a>. By doing this, you\u2019ll be sure to post whenever will be the most engaging and successful time for your audience. When you fail to utilize this free information, it is common that the audience will not view or engage with these posts, as they are not being pushed live at the best times.<\/p>\n

6. Utilize video on Facebook<\/h3>\n

Since June 2014, Facebook has averaged well over one billion video views every single day. When it comes to posting videos on Facebook<\/a>, some important tips are to keep the video short (two minutes or less is best), choose an appropriate thumbnail, and make it look professional by using good lighting and editing techniques. Videos are being used more and more in order to create a greater call to action. These call-to-actions could be a Book Now, Download, Shop Now or even Learn More, by providing them with a clickable link taking them where they need to go to complete any of that calls-to-action.<\/p>\n

7. Test and know your posting frequency<\/h3>\n

While many media outlets post several stories a day, brands and smaller businesses must be careful about how frequently they are posting<\/a>. Posting multiple times a day, it can overwhelm your audience and hurt your page\u2019s algorithm. However, the key is to find out what works best and why. By testing your page frequency, and by posting high-quality, engaging variations of content, you should be able to tell not only what your audience prefers, but when they prefer to view and engage with it and when they\u2019ve had too much.<\/p>\n

How to Calculate Facebook Engagement Rate<\/b><\/h3>\n

Your Facebook engagement rate represents the amount of interaction your content receives relative to reach or audience size. This might include likes, comments, shares, or saves, as well as direct messages, click-throughs, mentions\/tags, and more.\u00a0<\/span><\/p>\n

There are many ways to measure Facebook engagement rate to tailor your approach based on your primary objectives. The most common approach is to calculate the engagement rate by reach, but you can also figure out the engagement rate from specific posts, impressions made (ideal for paid content), or your daily engagement rate, just to name a few.<\/span><\/p>\n

How to Increase Engagement on Facebook<\/strong><\/h2>\n

Achieving better engagement on Facebook doesn\u2019t have to be hugely complicated, but it requires time, effort, and strategizing. Here are 17 practical tips to support your business\u2019s Facebook engagement.<\/span><\/p>\n

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\nSource: louisem.com<\/a><\/span><\/p>\n

Create content with a purpose.<\/b><\/h3>\n

Your Facebook followers aren\u2019t following your brand so they can receive a daily sales pitch – and pushy posts are certainly not going to inspire engagement. Instead, Facebook users are most interested in content that serves a purpose in their online experience, contributing to their lives in one way or another.<\/span><\/p>\n

So, focus on developing content that teaches, informs, entertains, or inspires. Not only will this type of content garner audience engagement, but it will also establish your brand as one to be trusted.<\/span><\/p>\n

Understand your audience.<\/b><\/h3>\n

What your audience finds interesting or entertaining will differ from what <\/span>you <\/span><\/i>believe is relevant. When you\u2019re using Facebook for marketing, it\u2019s the audience\u2019s wants and needs that count, not yours.<\/span><\/p>\n

Until you take the time to really get to know your audience, it will be challenging to figure out precisely what to post on Facebook.\u00a0<\/span><\/p>\n

Make use of Facebooks analytics to gather crucial information about your audience, focusing on details that will help you create more relevant content.<\/span><\/p>\n

Keep it short and sweet.<\/b><\/h3>\n

Did you know that over <\/span>98%<\/span><\/a> of Facebook users access the platform on a mobile device? This makes it incredibly important that your posts are concise because nobody wants to read several paragraphs on a smartphone screen.<\/span><\/p>\n

Ideally, each post will grab users\u2019 attention, so they will stop mid-scroll and actually read (and engage with) the content.\u00a0<\/span><\/p>\n

Remember that quality counts.<\/b><\/h3>\n

In today\u2019s fast-paced digital age, subpar images, videos, and text will inevitably get passed by. Modern online users expect a certain level of quality, and failing to provide that will result in disappointing engagement rates – and, even worse, a sense of distrust in your brand\u2019s capabilities.<\/span><\/p>\n

Rather than rushing to churn out as much content as possible, remind yourself that quality – not quantity – is what matters. Consider content curation if you\u2019re struggling to keep up a consistent online presence using only original content. You can share relevant, high-quality content from other creators to maintain an active presence without sacrificing the integrity of your original content.<\/span><\/p>\n

Be authentic and relatable.\u00a0<\/b><\/h3>\n

Authenticity is becoming increasingly valuable online, especially as users seek honest, \u201creal\u201d content to which they can relate. Being professional does not necessarily equate to being overly polished; presenting content that depicts the real story of your business is an excellent way to build lasting relationships.<\/span><\/p>\n

What does this look like on Facebook? This authenticity can manifest as standing up for your brand values, sharing humorous memes, and incorporating an element of emotion into your content.<\/span><\/p>\n

Use quality images and video.<\/b><\/h3>\n

Visual content can be a powerful tool for engaging your audience, particularly on a platform such as Facebook. And according to Facebook itself, the best images are those that keep things simple: think of a product close-up or a portrait of a happy customer. For Facebook videos, focus on quickly delivering your message in an interesting, well-produced manner.<\/span><\/p>\n

Refer to Page Insights.<\/b><\/h3>\n

If you really want to refine your Facebook engagement, posts that cater directly to your audience\u2019s interests are a must. Using the Facebook Page Insights tool, you can get a breakdown of the reactions, shares, and comments on various posts, so you can see what\u2019s working – and what\u2019s not.\u00a0<\/span><\/p>\n

With Insights into each post\u2019s performance, including metrics like reach and engagements, you can get a better idea of the content that your audience enjoys the most. Then, you can use this information to improve the content creation process.\u00a0<\/span><\/p>\n

Ask a question.<\/b><\/h3>\n

Spur a conversation with an open-ended question, and you can end up with an active comments thread, shares, and more. The questions don\u2019t need to be complicated, but they should be interesting.<\/span><\/p>\n

For example, you might ask your followers about their opinion about a current event or trend, their favorite product from your brand, what kind of content they\u2019d like to see, and so on. A question can even be something silly or humorous!<\/span><\/p>\n

Respond to your audience.<\/b><\/h3>\n

You should reply if a user takes the time to comment on one of your Facebook posts. This demonstrates that your brand values followers and engagement and that their attempts to reach out aren\u2019t going unheard.<\/span><\/p>\n

Have a specific plan for keeping up with social media messages, comments, and other interactions. That way, you can be sure that you aren\u2019t dropping the ball and leaving your followers with a negative impression.<\/span><\/p>\n

Figure out the best time to post on Facebook for your brand.<\/b><\/h3>\n

According to <\/span>Facebook<\/span><\/a>, the algorithm rewards users that post content when their followers are online. So, you\u2019re more likely to see good engagement if you pinpoint when your audience is online and post accordingly.<\/span><\/p>\n

You can access this information in Facebook Insights by clicking \u201cPosts\u201d and \u201cWhen Your Fans Are Online.\u201d If needed, you can schedule Facebook posts with a social media management tool.<\/span><\/p>\n

Drive traffic to your Facebook profile via outside sources.<\/b><\/h3>\n

Is it easy for people to figure out how to find your brand on Facebook? The individuals interacting with your brand on other channels, like your website, are an outstanding source of potential Facebook engagement. However, they will need to be able to easily locate your Facebook page for that to happen.<\/span><\/p>\n

Include links to your Facebook page on your website, other social networks, and even your email signature. You can embed Facebook content directly in your blog (using a plugin) and include Facebook information on offline materials such as your business cards and packing slips.<\/span><\/p>\n

Use Facebook Stories.<\/b><\/h3>\n

Facebook Stories are the first thing users see on their Feeds, making them a fantastic opportunity to get your audience\u2019s attention. Stories are suited for informal, of-the-moment content, ideal for getting a bit more personal and strengthening the connection with your audience.\u00a0<\/span><\/p>\n

Add a call-to-action button on your Facebook page.<\/b><\/h3>\n

If you want users to engage, you need to offer them plenty of ways to do that. Beyond likes, shares, and comments, a call-to-action button can provide a different type of Facebook engagement option.\u00a0<\/span><\/p>\n

Your CTA button can be a one-click prompt for users to:<\/span><\/p>\n