{"id":6280,"date":"2023-05-02T01:07:47","date_gmt":"2023-05-02T08:07:47","guid":{"rendered":"https:\/\/www.vdigitalservices.com\/?p=6280"},"modified":"2024-01-18T16:24:33","modified_gmt":"2024-01-18T23:24:33","slug":"10-business-website-mistakes-to-avoid","status":"publish","type":"post","link":"https:\/\/www.vdigitalservices.com\/10-business-website-mistakes-to-avoid\/","title":{"rendered":"Building Your Own Business Website? Don\u2019t Make These 10 Mistakes"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Creating a website for your business is one of the most important tasks you\u2019ll tackle \u2013 and technically speaking, it can be pretty simple and straightforward. But once you realize just how much your website matters to the success of your business, everything suddenly seems a lot more complicated.<\/p>\n

A well-built website will help you build your brand, generate leads, drive conversions, and stake your claim in the digital marketing landscape. Both on and offline, setting up a business website can offer a long list of benefits. And with the right tools (and ideally, some professional support), learning how to make a business website is doable, even if you aren\u2019t particularly tech-savvy. In other words: you can do this!<\/p>\n

But before you dive right in, there are a few things you should know first\u2026 10 things, to be exact. We\u2019ve created a guide to the 10 biggest mistakes business owners make when setting up a website, giving you a list of what not <\/i>to do as you build yours. Avoid these common pitfalls, and you\u2019ll be on track to creating a high-quality website that propels your business towards growth.<\/p>\n

1. Neglecting to create a responsive website<\/h2>\n

In our modern world of mobile devices, online users don\u2019t just appreciate a responsive website; they expect<\/strong> it. You may have heard the term thrown around before, but exactly what is a responsive website?<\/p>\n

A responsive or mobile-friendly website can adapt to various viewing environments to provide the best possible user experience. So, whether a user is viewing your website on their laptop, smartphone, or tablet, the site will automatically adjust its layout to ensure easy, hassle-free usability.<\/p>\n

We\u2019ve all experienced the annoyance of trying to browse a website that\u2019s not responsive, with a layout that\u2019s too big or clunky to fit on the screen of our mobile devices. And if you\u2019re anything like most people, you\u2019re pretty quick to leave a non-mobile-friendly site in favor of a better-designed website from a competitor. In fact, 85% of users say that a brand\u2019s mobile website should be as good as (if not better than) their standard desktop site (Sweor<\/a>). Even Google expects a mobile-friendly design<\/a>, and your search rankings will take a hit if you don\u2019t have one.<\/p>\n

This means that whether you\u2019re using a website builder platform or hiring a professional website developer, making sure you get a responsive design is essential.<\/p>\n

2. Failing to customize the website theme<\/h2>\n

Having access to all those free themes can be a major perk if you\u2019re setting up a business website using a content management system. These pre-made themes put an aesthetically pleasing and functional website design within easy reach, significantly reducing the amount of time and experience needed on your end.<\/p>\n

However, it\u2019s not quite as simple as choosing a theme and calling it a day. Customizing the website theme to align with your unique branding is key, especially because you don\u2019t want a generic site design that looks exactly like thousands of others out there. Today\u2019s online users are smarter than ever before, and you had better believe that they can spot a basic website theme a mile away \u2013 do you really want to risk ruining your chance at a good first impression? Research shows that you only have about 0.05 seconds<\/a> to impress a user because that\u2019s how long it takes for them to make a snap judgment about your website (and, by extension, your brand).<\/p>\n

There\u2019s no denying the convenience of website themes, but customizing them is hugely important if you want to create a professional-looking final product. And if that task is beyond your tech or design skill level, don\u2019t hesitate to call in the experts.<\/p>\n

3. Getting wrapped up in the websites of your competitors or industry leaders<\/h2>\n

It\u2019s always a good idea to check out the competition, and that includes taking a long look at their websites. There are many opportunities to learn from your local competitors’ websites and those belonging to large-scale corporations in your industry niche.<\/p>\n

That being said, don\u2019t assume that you can recreate their online success with a \u201ccopy\/paste\u201d approach. It might be tempting to try to replicate a high-performing website, but web design is just one of the factors that can contribute to impressive rankings. For example, if one of your competitors has an established presence in the market (and has had one for several years), that can absolutely help keep their page high on the search rankings. So, even if you were to copy every last detail of their website, your results wouldn\u2019t necessarily be the same.<\/p>\n

Instead, take note of the aspects of successful websites that work, as well as those that don\u2019t. Then, think about how to make a website for a business that is entirely your own while incorporating some similar strategies \u2013 ultimately, it\u2019s all about balance.<\/p>\n

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4. Forgetting about readability<\/h2>\n

You already know that the actual text content on your website should be made up of well-written copy, but readability is also largely about how that text looks, <\/i>not just what it says. Users should be able to easily read all website text without any visual distractions.<\/p>\n

A few rules of readability include:<\/p>\n