{"id":8790,"date":"2019-01-24T11:36:36","date_gmt":"2019-01-24T18:36:36","guid":{"rendered":"https:\/\/www.vdigitalservices.com\/?p=8790"},"modified":"2024-01-18T16:25:48","modified_gmt":"2024-01-18T23:25:48","slug":"how-to-make-a-facebook-business-page","status":"publish","type":"post","link":"https:\/\/www.vdigitalservices.com\/how-to-make-a-facebook-business-page\/","title":{"rendered":"How to Make a Facebook Business Page"},"content":{"rendered":"
Despite its many hiccups of late, Facebook is still considered one of the largest and most popular<\/a> social media networks in the world. Not surprisingly, they were also the first social media network to pass the 1 billion user threshold<\/a>, and now, they currently sit comfy at a reported 2.23 billion registered users. Other social media giants with over a billion registered users include WhatsApp at 1.5 billion and Instagram just at the billion mark. However, do you know who owns WhatsApp and Instagram? You guessed it! Why Facebook, of course.<\/p>\n <\/p>\n With all these figures working in their favor, it\u2019s no wonder that any social media marketing agency you work with, will generally recommend that you set up a Facebook page for your business. It sounds easy enough, but once you\u2019re ready to get started, you might find yourself wondering how to make a Facebook page for a small business. This guide will walk you through the ins and outs of creating a Facebook page, whether you\u2019re a B2B or B2C business. Now, let\u2019s get started.<\/p>\n Many small business owners make the rookie mistake of creating a personal Facebook account for their company. However, personal Facebook accounts are much different from Facebook pages. From looks to functionality, they serve entirely different purposes and allow you to interact with potential and current customers in entirely different ways.<\/p>\n It is important to note, however, that you will need a personal Facebook account to create and manage a business page. It is best to use your actual personal account to do so. That way, you won\u2019t miss important updates and notifications as these are usually streamlined with your personal page notifications to reduce the likelihood of you missing them.<\/p>\n For brands that have already made thousands of connections for their business via a personal page, making the switch can seem like a waste of time. However, the sooner you upgrade to a professional business page, the better.<\/p>\n Companies that have had success with other social media platforms, or perhaps know very little about social media, may also be skeptical about adding a Facebook page to an ever-growing to-do list.<\/p>\n So, let\u2019s start with a few reasons why using your personal profile as your business account is a bad idea.<\/p>\n Now, that we have explored some of the downsides of using your personal page for business, let\u2019s look at some of the benefits you stand to gain by creating a business page for your brand.<\/p>\n Now that you have a better understanding of the countless benefits for your business, let\u2019s go through a step-by-step guide on how to make a Facebook page from scratch. Keep in mind that Facebook does make routine updates to its system, but these steps were still current and applicable as of January 2019. Here goes!<\/p>\n The first step is to create the actual page with the click of a button. Simply visit facebook.com\/business and click the Create a Page link. You should find this in the top right-hand corner of the page. Facebook will then present several business options for you to choose from. These include some of the following.<\/p>\n Quick Tip: <\/b>Be sure to spend some time considering which type is best for you as each category option comes with its own unique features. However, if you do change your mind later, you can always go back and change it to something more suitable.<\/p>\n If you already have a business plan or a company website, then this step should be easy and straightforward. Just copy and paste!<\/p>\n Here is a list of some of the information Facebook will encourage you to include. Keep in mind that this may differ based on the category you chose.<\/p>\n Facebook will now prompt you to upload a profile picture and banner photo. Your profile picture should be 170 x 170 pixels. However, if it\u2019s larger than this, you may upload it and crop to an appropriate size using Facebook\u2019s built-in photo-edit function.<\/p>\n Quick Tips: <\/b>For profile pictures, a logo or a professional photo of yourself or your main product is best. Ensure you use the same photo across all your social media platforms.<\/p>\n You will then upload your cover photo or banner, which should be 820 x 462 pixels. If you have pictures that are larger than these parameters, you will be able to crop them, though you may lose some of the visuals in the process.<\/p>\n In addition to this, Facebook now allows videos and slideshows in the banner area. If you have ads that have done particularly well on social media, or a demonstrative video of how your product works, this is a good place to show them off. Note that the video cannot be longer than 90 seconds. As for the slideshows, you can add up to five photos. Users can scroll through these photos, but they do not currently change automatically.<\/p>\n Quick Tips: <\/b>If you decide to use a cover photo, get it professionally designed to include your company name. Remember to keep color schemes consistent across all your social media platforms for branding purposes.<\/p>\n And, just like that, your page is created! However, it is not yet ready for public eyes. For this reason. Facebook will encourage you to explore the page and fill in additional information, so it looks more complete. Additional information you may be asked to type in include the following.<\/p>\n Facebook provides you with a free customized URL called a vanity URL, if you create a username. This makes it easier for your customers to find you and tag you in posts. You will find the \u201cCreate Page Username\u201d prompt under the Page Name on the left of the page.<\/p>\n However, before you claim your online real estate for your brand, consider the following.<\/p>\n \u00a0Quick Tip: <\/b>If your brand or company name is already taken, there are many suffixes you can add to create a suitable alternative. For example, if @VDigital was taken, we could try the following.<\/p>\n When you bring your business into the world of social media, you want your customers to feel informed and entertained. However, you also want to ensure your business goals are met. The best way to ensure this happens is to include a call to action via the button Facebook adds just beneath your cover photo.<\/p>\n Some available options for this button include the following.<\/p>\n Once you have selected the button that best suits your business needs, you will then need to fill in the corresponding information, such as website URL, email address or phone number.<\/p>\n Quick Tip:<\/b> If you are forwarding customers to a landing page on your website, ensure you have double-checked that page for typos, that all the information is accurate, and that you have used the best quality pictures you have at your disposal. First impressions are hard to change.<\/p>\n <\/b><\/p>\n While there\u2019s not a whole lot you can do with a Facebook page in terms of visuals, you can nonetheless decide how the page will be organized and what information it displays via the template. To modify your template, click the Settings option in the tab at the top of the page, then select Templates and tabs.<\/p>\n Then, select the edit button to change your current template to one that is most suitable for your business needs. You will be able to choose from the following designs.<\/p>\n Once you have made your template selection, edit the tabs to turn off the ones you don\u2019t need and to re-order them in the way you prefer.<\/p>\n If there are other people in the company who may need to access the Facebook page, you can add them as collaborators. It\u2019s a good idea to have at least one additional admin, just in case Facebook ever shuts down your personal account or temporarily suspends any of your admin rights for any reason.<\/p>\n To assign roles, click the Settings button and then select Page roles from the left-hand tab. Here are some of the roles you can assign to your collaborators.<\/p>\n Quick Tip:<\/b> If Instagram is integrated with your platform, some of these rights extend to your Instagram page via the Facebook app.<\/p>\n That brings us to our next step, which is to create an Instagram page. If you don\u2019t yet have an Instagram page, it is even easier to create than your Facebook business page, but more on that in another post. For now, we will assume you already have an Instagram page up and running for your business.<\/p>\n If you do, go back to Settings and select Instagram from the left-hand tab. You will then have the option to connect the Instagram page that belongs to your business. Here are some of the benefits of integrating your Instagram page with your Facebook business page.<\/p>\n Even though there\u2019s not yet anyone to see your posts, you don\u2019t want your new visitors to show up to an empty party. So, be sure to curate and publish at least half a dozen posts before you begin to advertise. If you\u2019re not sure what to share on Facebook, here are a few suggestions.<\/p>\n If you spend a lot of time on social media, you\u2019ve probably always wished you could own one of those accounts featuring the enviable blue tick of verified users. The good news is it\u2019s easy to get your own verified tick on Facebook to show your business is authentic. First, your page must meet the following qualifications.<\/p>\n If you\u2019ve been following our step-by-step guide so far, then you should have all these in place, already. Now, you just need to go to Settings, select General, click Page Verification and click Verify Page. You will then be asked to enter a publicly listed phone number affiliated with your business, as well as your country and language. Click Call Me Now and Facebook will call you with your verification number. Enter the 4-digit code, select Continue and you\u2019re done. If only all social media verification badges were this easy to come by!<\/p>\n Now that you\u2019re all set up, it\u2019s time to invite people to come on by. There are a number of ways that you can do this to reach your first 100 followers or so in no time.<\/p>\n Congratulations! You\u2019ve done the hard work on your own and created your own Facebook business page. As you continue to manage your page, however, you will begin to notice that Facebook for small businesses is a much different ball-game than your personal profile page.<\/p>\n To maximize the many benefits your business stands to reap from having a verified Facebook business page, it is best to hand the reins over to professionals, like our social media experts at V Digital Services<\/a>. We combine research, analysis, and client collaboration to ensure flawless execution with not just social media, but other aspects of marketing.<\/p>\n The great thing about this step is that it\u2019s the easiest one you\u2019ll take while working on your Facebook page. Simply fill out the form on our contact page<\/a> to get in touch with our social media marketing agency. We can hardly wait to begin working you!<\/p>\n","protected":false},"excerpt":{"rendered":" Despite its many hiccups of late, Facebook is still considered one of the largest and most popular social media networks in the world. Not surprisingly, they were also the first social media network to pass the 1 billion user threshold, and now, they currently sit comfy at a reported 2.23 billion registered users. Other social […] KEEP READING<\/a><\/p>\n","protected":false},"author":4,"featured_media":26139,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[13,137],"acf":[],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/posts\/8790"}],"collection":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/comments?post=8790"}],"version-history":[{"count":0,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/posts\/8790\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/media\/26139"}],"wp:attachment":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/media?parent=8790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/categories?post=8790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/tags?post=8790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/h2>\n
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What is a Facebook Business Page?<\/h2>\n
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Why Do You Need a Facebook Business Page?<\/h2>\n
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How to Create Your Facebook Business Page<\/h2>\n
Step 1: Create the Page<\/h3>\n
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Step 2: Type in Basic Company Information<\/h3>\n
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Step 3: Add a Profile Picture<\/h3>\n
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Step 4: Add Cover Graphics<\/h3>\n
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Step 5: Explore Your Business Page<\/h3>\n
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Step 6: Create a Username<\/h3>\n
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Step 7: Add a Call to Action<\/h3>\n
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Step 8: Select Your Template<\/b><\/h2>\n
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Step 9: Add Your Team<\/h2>\n
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Step 10: Integrate Instagram<\/h3>\n
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Step 11: Publish Posts<\/h3>\n
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Step 12: Verify Your Facebook Page<\/h3>\n
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Step 13: Invite Followers<\/h3>\n
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Step 14: Contact Us<\/h3>\n