But don\u2019t worry: we\u2019re here to break down whatever walls are keeping you from marketing on Twitter right now. Because quite frankly, it offers up outstanding opportunities to advertise and grow your business\u2026 and once we explain the how what, and why of Twitter marketing, you won\u2019t want to miss out.<\/p>\n
![\"VDS-Header-Image-1280\u00d7530-twitter-puzzle\"](\"\/wp-content\/uploads\/2021\/10\/VDS-Header-Image-1280x530-twitter-puzzle-1024x416-1.jpg\")
Maybe you have an inactive Twitter account that\u2019s gone stale, or maybe you\u2019ve never really thought Twitter was for you. No matter where you are in your journey with this one-of-a-kind platform, we\u2019re going to help get you on track to learn how to market a business on Twitter \u2013 let\u2019s do it!<\/p>\n
Why Use Twitter for Business and Marketing<\/h2>\n
If you\u2019re like most entrepreneurs, you want to make sure that figuring out Twitter for businesses is a solid investment of your time and effort. Have we convinced you yet? There\u2019s no arguing with the numbers: Twitter and marketing can be a match made in entrepreneurial heaven. Check out the article covering, ways to grow your brand’s social media presence<\/a> to learn additional tactics.<\/p>\n Before we dive into a Twitter marketing how-to, let\u2019s take a few steps back. You\u2019re going to need to know how to create a Twitter account and actually use it before you can start strategizing.<\/p>\n If you\u2019re already a seasoned Twitter user, you can skip ahead (although you might pick up a few useful tips from this Twitter 101 lesson). But if you\u2019re still pretty new to the social platform, this is the perfect place to start. Twitter is a unique combination of social media and microblogging, specifically set up to encourage discovery, exploration, and quick browsing.<\/p>\n A \u201ctweet\u201d is a short message (usually about 280 characters) that you can create and share from your Twitter profile. You can send\/post tweets as often as you\u2019d like, and it takes just a few minutes from start to finish.<\/p>\n In any given user\u2019s Twitter timeline, there is a wide variety of tweets from the accounts they follow. As they scroll, they can read, click on, and interact with each tweet.<\/p>\n <\/p>\n There are six key parts of a Twitter profile:<\/p>\n There is a \u201clanguage of Twitter\u201d made up of a handful of key terms, and understanding these words and phrases will make it much easier to learn your way around the site.<\/p>\n <\/p>\n Like the large majority of social media platforms, Twitter is, first and foremost, a site used recreationally. Many users started their accounts for fun, choosing to follow other accounts belonging to their friends, celebrities, and favorite brands.<\/p>\n Today, Twitter is a source of diverse thoughts, ideas, and information, serving as a multipurpose platform that appeals to a wide range of online users. It is a form of news reporting, a means of social interaction, and most importantly for your business, a powerful marketing tool.<\/p>\n <\/p>\n The last thing you\u2019ll need to do before using Twitter for online marketing is to create your account. Here\u2019s how:<\/p>\n a. Profile picture That\u2019s it! Now, you have a Twitter account that\u2019s ready to go \u2013 and you\u2019re prepared to start learning some basic marketing strategies for Twitter.<\/p>\n You\u2019ve arrived at the most exciting part of this guide: how to market a business using Twitter. Building a large following and a quality portfolio of tweets will not happen overnight, so be prepared to make a consistent effort. But with some time, patience, and these practical tips and strategies, you\u2019ll be well on your way to becoming a master of Twitter marketing.<\/p>\n <\/p>\n The best way to market on Twitter \u2013 and anywhere else \u2013 begins with a clear plan. Without a plan in place, you put yourself at risk of wasting time, energy, and money. Even though Twitter is incredibly simple to use, just posting at random isn\u2019t going to get you very far.<\/p>\n Pick your goals, then pinpoint specific accomplishments. In other words, what will it look like when you achieve your goal? Maybe you want to generate 15 qualified leads via Twitter every month, increase your website traffic by 5%, or gain 1,000 followers.<\/p>\n Establish a deadline for each goal\/accomplishment (monthly, quarterly, weekly, etc.). <\/p>\n We\u2019ve already covered how to set up a business profile on Twitter, but now we\u2019re going to talk about how to optimize it. While it\u2019s true that your tweets will be a core focus of your time on Twitter, don\u2019t underestimate the value of a well-crafted profile page.<\/p>\n Your profile page is critical for branding, providing you with a chance to make a positive impression on users. When users arrive on your profile page, they immediately begin assessing it (most likely subconsciously) to decide if they want to follow you. It\u2019s a make-it-or-break-it moment, so you should do everything possible to sway the odds in your favor.<\/p>\n Here are a few important ways to optimize your Twitter profile:<\/p>\n There\u2019s no doubt that any business owner would love to be able to gain thousands of followers in the blink of an eye, but it doesn\u2019t quite work that way. The secret to learning how to get more followers on Twitter comes down to one word: community.<\/p>\n Eventually, some of the accounts you\u2019re following may follow you back. But your work isn\u2019t done just yet.<\/p>\n Then, you can initiate authentic relationships in a few different ways:<\/p>\n With Twitter, you can share an impressively broad range of information. In fact, your tweets can include images, videos, blog links, quotes, and even GIFs. But even though having such a variety of content types to choose from makes Twitter seem easy, it is challenging in its own way.<\/p>\n Creating all of that content from scratch would be incredibly time-consuming, even for a large corporate brand. But with content curation, you can take a smarter, more efficient approach. Plus, it makes it easier to stay consistent across all your Twitter content.<\/p>\n Think of your Twitter profile as a gallery of sorts: what sort of \u201cart\u201d would you want to be displayed if it was your brand being represented? Now, you can make some of that art yourself (original Tweets), but you can also find and retweet other content that aligns with your larger concept.<\/p>\n Here\u2019s an example of what that could look like in action: On any given day, your plan for content could include:<\/p>\n As you can see, all five of those posts fit within the type of content you would want to curate for this type of business. And yet, thanks to a balance of retweets, a special offer, an image, and a quick quote and link, you probably wouldn\u2019t have to spend a huge amount of time putting it all together.<\/p>\n <\/p>\n Advertising on Twitter can be a fantastic way to reach new customers and spur them into action. But just like any type of social media ad, they require strategy.<\/p>\n Then, you have the flexibility to choose your form of targeting. For example, you can target users according to certain demographics, their interests in a specific regional event, user behavior, and other factors. Again, this decision will be based on your overall goal.<\/p>\n <\/p>\n It may sound counterintuitive to follow your competitors\u2026 because why would you want to add to their follower count? But actually, it\u2019s one of the best ways to learn how to use Twitter to market a business more effectively.<\/p>\n When you\u2019re following your competitors, you can easily keep an eye on what they\u2019re doing. As a result, you can see what they\u2019re doing differently than you and whether or not it\u2019s working.<\/p>\n Keep in mind that this doesn\u2019t mean that you should make your own Twitter profile a carbon copy of your competitors. Use their content to learn from, not to duplicate directly. You still have to stay true to your brand and maintain an authentic brand identity if you want to succeed in the long term.<\/p>\n <\/p>\n Common sense tells you that, as a business, you\u2019ll want to avoid controversy online. Unfortunately, many businesses inadvertently end up in hot water when they fail to consider the various types of content that can alienate certain users.<\/p>\n For example, it\u2019s usually best to steer clear of political or religious posts. Although some followers might agree with your stance, others may consider your beliefs a potential reason to avoid your brand.<\/p>\n Think before you post (and repost!), and always maintain a positive, professional tone in your online interactions. Your Twitter profile is like a virtual storefront, so conduct yourself accordingly.<\/p>\n Social media marketing can be an extraordinarily useful tool for your business, both for your online presence and real-world growth.<\/p>\n From Twitter to Facebook, and every site in between, there are many ways to make social media work for your business. And when marketing on social media is a part of a larger, well-thought digital strategy, the possibilities are virtually limitless.<\/p>\n If you aren\u2019t already using Twitter for business, now\u2019s the time to act\u2026 because we can promise you that your competitors will happily leave you behind.<\/p>\n Reach out to V Digital Services to start talking strategy with our team today!<\/a><\/p>\n CALL US TODAY<\/a><\/p>\n <\/p>\n Featured Images: metamorworks<\/a>, AlesiaKan<\/a>, Sattalat Phukkum<\/a>, elenabsl<\/a>, Rawpixel.com<\/a>, Arthimedes<\/a>, Dan Rentea<\/a>, rudall30<\/a>, and DisobeyArt<\/a>\/Shutterstock<\/p>\n","protected":false},"excerpt":{"rendered":" Out of all the popular social media platforms, Twitter is perhaps one of the most hotly debated among business owners. Odds are, you\u2019ve questioned whether the site is a waste of your valuable time and wondered if it\u2019s worth it to set up your own business Twitter account. After all, can it really be possible […] KEEP READING<\/a><\/p>\n","protected":false},"author":1,"featured_media":25270,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,11],"tags":[],"acf":[],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/posts\/23338"}],"collection":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/comments?post=23338"}],"version-history":[{"count":0,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/posts\/23338\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/media\/25270"}],"wp:attachment":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/media?parent=23338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/categories?post=23338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/tags?post=23338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nSo, here are just a few statistics that spell out its promising potential (Sources: Startup Bonsai<\/a> and Twitter<\/a>):<\/p>\n\n
How to Use Twitter: The Basics<\/h2>\n
\n![\"twitter](\"https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2021\/10\/VDS-Header-Image-1280x530-twitter-basics-1024x416-1.jpg\" "\\"twitter")
<\/p>\nHow does Twitter work?<\/h3>\n
Parts of a Twitter profile<\/h3>\n
\n
![\"VDS-Header-Image-1280\u00d7530-twitter-anatomy\"](\"https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2021\/10\/VDS-Header-Image-1280x530-twitter-anatomy-1024x416-1.jpg\")
<\/p>\nTwitter terminology<\/h3>\n
\n
What is Twitter used for?<\/h3>\n
![\"VDS-Header-Image-1280\u00d7530-how-it-works\"](\"https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2021\/10\/VDS-Header-Image-1280x530-how-it-works-1024x416-1.jpg\")
But in recent years, the site has also evolved into a hub of truly valuable content. Your Twitter feed can provide you with a steady stream of quick updates from journalists, experts, creators, brands, politicians, thought leaders, and more, right alongside tweets from your family and friends.<\/p>\nHow to set up a business Twitter account<\/h3>\n
\n
\n![\"VDS-Header-Image-1280\u00d7530-twitter-signup\"](\"https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2021\/10\/VDS-Header-Image-1280x530-twitter-signup-1024x416-1.jpg\")
<\/li>\n
\nb. Bio
\nc. Interests
\nd. Select users to follow (Twitter will suggest some of its most popular accounts, but hone in on those that relate to your business\/industry)
\ne. Activate notifications
\nf. Cover photo
\ng. Location\/website<\/p>\nHow to Use Twitter for Business Marketing<\/h2>\n
1. Set specific, measurable goals and milestones.<\/h3>\n
![\"VDS-Header-Image-1280\u00d7530-twitter-strategy\"](\"https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2021\/10\/VDS-Header-Image-1280x530-twitter-strategy-1024x416-1.jpg\")
Instead, start by creating a set of goals and milestones that you\u2019d like to achieve on the site. Essentially, you\u2019re choosing your destination; once that\u2019s in place, you can plan out the most ideal way to get there.
\nSome examples of marketing goals on Twitter include:<\/p>\n\n
\nOf course, goals are meaningless without a system for tracking your progress. A tool such as Google Analytics can help you collect the relevant data, measure various activity thresholds, and see what\u2019s working in the pursuit of your goals.<\/p>\n2. Learn how to optimize a Twitter profile for business.<\/h3>\n
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3. Begin building a Twitter community.<\/h3>\n
![\"VDS-Header-Image-1280\u00d7530-community\"](\"https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2021\/10\/VDS-Header-Image-1280x530-community-1024x416-1.jpg\")
At its core, Twitter is a social media site specifically created for interaction, engagement, and connection. By taking a proactive approach and engaging (with purpose), you can organically gain Twitter followers at a steadier \u2013 and more sustainable \u2013 rate.
\nFirst, follow Twitter accounts that are important within your niche and industry. You can also connect with colleagues, customers, relevant influencers, and even other brands.<\/p>\n\n
4. Curate a collection of interesting content.<\/h3>\n
![\"VDS-Header-Image-1280\u00d7530-curated\"](\"https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2021\/10\/VDS-Header-Image-1280x530-curated-1024x416-1.jpg\")
Because Twitter moves at such a fast and furious pace, you\u2019re immediately under pressure to crank out a considerable amount of content.<\/p>\n
\nLet\u2019s say you\u2019re the owner of a local coffee shop, and you\u2019ve developed a brand identity based on a warm, inviting aesthetic where customers will want to \u201ccozy up\u201d with a hot beverage.<\/p>\n\n
5. Understand Twitter ads and decide if\/when they\u2019re a good option for you.<\/h3>\n
![\"VDS-Header-Image-1280\u00d7530-twitter-ads-1024\u00d7416\"](\"https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2021\/10\/VDS-Header-Image-1280x530-twitter-ads-1024x416-1.jpeg\")
Twitter Ads are paid tweets promoted in a targeted user\u2019s timeline, tweet details page, and\/or profile. You can use Twitter ads to achieve a number of goals, including gaining new followers, boosting engagement, pinpointing leads, increasing website clicks\/conversions, and others. Depending on your goal, you\u2019ll choose a specific ad campaign type (or create your own).<\/p>\n6. Check out your competition \u2013 and follow them!<\/h3>\n
![\"VDS-Header-Image-1280\u00d7530-competition-1024\u00d7416\"](\"https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2021\/10\/VDS-Header-Image-1280x530-competition-1024x416-1.jpeg\")
If they have more followers or engagement than you, you can have a front-row seat to a lesson in growing your own account. Maybe you\u2019ll discover that they post more frequently than you do or are skilled at interacting with other Twitter accounts.<\/p>\n7. Keep it professional.<\/h3>\n
Tweet Your Way to Marketing Milestones with Help from VDS<\/h2>\n
![\"VDS-Header-Image-1280\u00d7530-twitter-closing-1024\u00d7416\"](\"https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2021\/10\/VDS-Header-Image-1280x530-twitter-closing-1024x416-1.jpeg\")
V Digital Services is an industry-leading digital marketing agency with a broad scope of experience, clients, and skills. We understand what it takes to get your brand in front of your ideal online audience and how to build a digital advertising plan that serves your unique goals. Our team of social media experts will meet you wherever you are in your online experience \u2013 and then, we\u2019ll help you navigate a direct route to successful marketing.<\/p>\n