{"id":4284,"date":"2020-05-14T13:48:22","date_gmt":"2020-05-14T20:48:22","guid":{"rendered":"https:\/\/www.vdigitalservices.com\/?p=4284"},"modified":"2024-01-18T16:25:26","modified_gmt":"2024-01-18T23:25:26","slug":"how-to-create-an-eye-catching-instagram-post","status":"publish","type":"post","link":"https:\/\/www.vdigitalservices.com\/how-to-create-an-eye-catching-instagram-post\/","title":{"rendered":"How to Create Eye-Catching Instagram Posts"},"content":{"rendered":"

Updated Date: June 14, 2022<\/em><\/p>\n

As you plan your\u00a0Instagram marketing strategy, it\u2019s important to know what works for business posts and what to keep in mind. With more than\u00a025 million companies\u00a0worldwide already using Instagram for business, and more than\u00a0200 million users\u00a0visiting at least one business profile every day, creating compelling content is even more important so your business can stand out.<\/p>\n

The Instagram community\u00a0has reached over 1 billion active users every month and with so many joining this highly visual and engaging platform daily, it\u2019s a valuable asset for any business to engage, inspire, and educate as well as help others discover fresh and valuable content.<\/p>\n

You can take advantage of this growing online community to reach your desired audience through an organic social media marketing plan that incorporates posting to your branded Instagram business account.<\/p>\n

If you’re looking to learn how to create an eye-catching Instagram post<\/strong>, consider the following best practices.<\/p>\n

Use Engaging, High-Quality Images<\/strong><\/h2>\n

Not a photographer? No problem! It\u2019s not too difficult to create quality videos and images on Instagram via your cell phone. Take your time and choose bold, high-quality images with lots of contrast.<\/p>\n

People tend to skip over grainy or blurry images. You should also choose natural lighting, whenever possible, over less flattering artificial light. For example, a composed photo of a nicely plated dish will look drool-worthy if given the proper lighting.<\/p>\n

\"how<\/p>\n

Even if your company does something like accounting, you can still share attractive photos. Include pictures of all your employees at a holiday party or the sunset from your office. You can even create a unique hashtag to showcase your business and its culture.<\/p>\n

Make Logos Small and Minimize Text<\/h2>\n

Posts on Instagram work best when they resemble content from typical users. Instead of placing a large logo or a slogan in the image of your post, mention the name of your brand in the text below the image.<\/p>\n

Instagram doesn\u2019t limit text in images, but too much text is cumbersome to read and can be distracting. Most people won\u2019t take the time or make the effort to decipher the message if you don\u2019t make it easy to understand at a quick glance.<\/p>\n

If you use a logo, don\u2019t make it an overt focus of the post. Instead, incorporate your logo naturally and showcase how your brand is essential to your target audience. For example, posts for a coffee shop can be effective just by showing people drinking coffee from cups with the store\u2019s logo on them. The coffee drinkers don\u2019t need to stand in front of a poster for the coffee shop or the store\u2019s sign.<\/p>\n

Utilize Community Building Hashtags<\/strong><\/h2>\n

Hashtags are the easiest and most engaging way that users on the platform engage with topics they enjoy. A post with at least one Instagram hashtag averages\u00a012.6% more engagement\u00a0than posts without a hashtag. The right hashtags can put you in front of your target audience, even if they haven\u2019t heard of your brand before.<\/p>\n

Starting in 2019, Instagram created a way for people to follow hashtags like they are an account so every post using that hashtag shows up in their feed without the need to follow tons of individual accounts. This is how you can gain more attention to your posts even before people know about you!<\/p>\n

Hashtag Best Practices:<\/p>\n