{"id":7437,"date":"2020-07-12T13:52:32","date_gmt":"2020-07-12T20:52:32","guid":{"rendered":"https:\/\/www.vdigitalservices.com\/?p=7437"},"modified":"2024-01-18T16:25:26","modified_gmt":"2024-01-18T23:25:26","slug":"google-my-business-display-changes","status":"publish","type":"post","link":"https:\/\/www.vdigitalservices.com\/google-my-business-display-changes\/","title":{"rendered":"Google Business Profile Display Changes"},"content":{"rendered":"

Google continues to stay on top of advancing their product offerings and the functions of those products, It\u2019s no surprise that they are making Google Maps<\/a> and Google Business Profile<\/a> more robust for businesses and consumers.<\/p>\n

Here is a rundown of the newest updates that you need to know about and understand for your business.<\/p>\n

1. The Explore Function on Google Maps<\/h2>\n

Currently on Android, if a user launches the newest version of the Google maps app, they can be treated to a useful array of intelligent features.<\/p>\n

Now there is a small explore tab that once selected treats you with a series of lists, and things to do. Restaurants, nearby events, nearby bars, and more.<\/p>\n

Google even compiles lists based on varying levels of specificity. Let\u2019s say you are hungry, but it needs to be within biking distance, and moderately priced. If you putter around with the parameters, you will be treated with more specific lists. Here is one of the more interesting parts, Google will tell you how likely you are to like a business.<\/p>\n

\"explore-downtown\"<\/p>\n

 <\/p>\n

Like Netflix, Spotify, Amazon, and the expanding list of recommendation services, Google is taking this approach and applying it to brick and mortar shops (good news for many small businesses<\/em>).<\/p>\n

\"Province<\/p>\n

Now obviously this brings up a few questions. What is Google basing this off of? How does Google know that you might prefer Matt\u2019s Big Breakfast<\/a> 83% vs. Province Kitchen & Bar<\/a> at only a 73% probability?<\/p>\n

Google bases these suggestions off\u00a0of the reviews that you have given in the past, the places you have gone, your current location, preferences that you have told Google, and your general Google searches. Google will then give you a percentage rating of your potential to like a business.<\/p>\n

\"Taco<\/p>\n

Google also gives users the ability to follow a business, in conjunction with an entire region. Although the follower has no bearing on rankings and business cannot access or see who is following them, the follower will get updates in their feed every time the business posts or gets mentioned in the news.<\/p>\n

It is a good idea to regularly optimize for these recommended exploration destinations. Here are the biggest factors that get a business to the top of the exploration tab lists:<\/p>\n