{"id":24616,"date":"2022-04-27T15:20:38","date_gmt":"2022-04-27T22:20:38","guid":{"rendered":"https:\/\/www.vdigitalservices.com\/?p=24616"},"modified":"2024-01-18T16:25:06","modified_gmt":"2024-01-18T23:25:06","slug":"what-is-a-good-click-through-rate","status":"publish","type":"post","link":"https:\/\/www.vdigitalservices.com\/what-is-a-good-click-through-rate\/","title":{"rendered":"What is a Good Click-Through Rate?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Metrics are key in determining how effective your digital strategy is and how (and what) you need to improve. And although there is an array of useful data worth examining, one of the most helpful is your average click-through rate (CTR).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before you can figure out if your click-through rates are up to par, you need to know: what <\/span><i><span style=\"font-weight: 400;\">is <\/span><\/i><span style=\"font-weight: 400;\">a \u201cgood\u201d click-through rate? In other words, what does success even look like in terms of an excellent CTR?<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24618\" src=\"https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/04\/VDS-Blog-What-is-a-Good-Click-Through-Rate_-2.jpg\" alt=\"VDS-Blog-What is a Good Click-Through Rate_-2\" width=\"1280\" height=\"520\" srcset=\"https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/04\/VDS-Blog-What-is-a-Good-Click-Through-Rate_-2.jpg 1280w, https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/04\/VDS-Blog-What-is-a-Good-Click-Through-Rate_-2-300x122.jpg 300w, https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/04\/VDS-Blog-What-is-a-Good-Click-Through-Rate_-2-1024x416.jpg 1024w, https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/04\/VDS-Blog-What-is-a-Good-Click-Through-Rate_-2-768x312.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this guide, we will be answering that and many other important questions so that you can make the most of this essential metric. We\u2019ll be addressing:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">What is CTR, and what does it mean?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">How do you measure click-through rate?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">What is a good CTR?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Which factors influence click-through rate?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">How do you set goals for CTR?<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">After reading this information, you\u2019ll know exactly where your CTR should be \u2013 and what you need to get there.<\/span><\/p>\n<h2><b>What is Click-Through Rate (CTR)?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The click-through rate is the ratio of the number of users who click a certain link vs. the total number of users who view the link.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CTR is important because it\u2019s not necessarily how many people <\/span><i><span style=\"font-weight: 400;\">see <\/span><\/i><span style=\"font-weight: 400;\">an ad (or listing, keyword, etc.) that matters. Rather, it\u2019s how many people <\/span><i><span style=\"font-weight: 400;\">click through <\/span><\/i><span style=\"font-weight: 400;\">to see the content on the other side.<\/span><\/p>\n<h3><b>How Do You Find Click-Through Rate?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Most service providers include exact click-through rates in your analytics reports, so you don\u2019t usually need to worry about calculating it on your own. But even so, calculating the click-through rate is very simple.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The basic equation for click-through rate is<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">(Total Number of Clicks) \/ (Total Impressions\/Views) = Click-Through Rate.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll end up with a decimal number, which you then just convert to a percentage for CTR.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a quick example of the equation:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s say you check the metrics on an advertisement you\u2019ve had running for a week or so. You can see that it has received 55 clicks and 5,200 impressions.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">55 clicks \/ 5,200 impressions = 0.0105 or 1.05%<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">The CTR for the ad is 1.05%.<\/span><\/p>\n<h3><b>Why Do Click-Through Rates Matter?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">So, you now know that CTR equates to the percentage of users that saw your ad and then clicked on it. But why is the click-through rate important?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aside from demonstrating exactly how effective a specific campaign is or isn\u2019t, CTR also directly impacts your Quality Score. Quality Score is how Google rates the quality and relevance of PPC ads (and keywords). The Quality score helps determine your cost-per-click (CPC) and factors into your overall ad rank. And the better your Quality Score, the more effectively you can utilize your ad spend.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Several factors affect your Quality Score, but your CTR is a big factor. Not only is the Quality score an essential metric in and of itself, but it also has the power to create a ripple effect that can help <\/span><i><span style=\"font-weight: 400;\">or <\/span><\/i><span style=\"font-weight: 400;\">hurt your marketing efforts.<\/span><\/p>\n<h2><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24619\" src=\"https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/04\/VDS-Blog-What-is-a-Good-Click-Through-Rate_-3.jpg\" alt=\"VDS-Blog-What is a Good Click-Through Rate_-3\" width=\"1280\" height=\"520\" srcset=\"https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/04\/VDS-Blog-What-is-a-Good-Click-Through-Rate_-3.jpg 1280w, https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/04\/VDS-Blog-What-is-a-Good-Click-Through-Rate_-3-300x122.jpg 300w, https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/04\/VDS-Blog-What-is-a-Good-Click-Through-Rate_-3-1024x416.jpg 1024w, https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/04\/VDS-Blog-What-is-a-Good-Click-Through-Rate_-3-768x312.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/b><\/h2>\n<h2><b>What is a \u201cGood\u201d Click-Through Rate?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now, we\u2019ve come to the question you\u2019ve been waiting for: what is a good CTR?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Understandably, many people want to have a specific percentage to use as a reference for a competitive click-thru rate. But it\u2019s not quite that simple.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Statistically speaking, CTR naturally varies on a case-by-case basis. You can expect to see differences among industries, from campaign to campaign, and even between different keywords. There are so many factors, small and large, that play a part in your overall CTR. Meaning that as much as we all wish there were a \u201cmagic number\u201d for a high click-through rate, it\u2019s more complex than that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But just because we can\u2019t tell you how to get the highest click-through rates of all time \u2013 or even exactly what the highest CTR possible is \u2013 that doesn\u2019t mean that you can\u2019t glean plenty of knowledge from the available figures. And from there, you can devise smart ways to improve CTR to suit your needs and goals.<\/span><\/p>\n<h3><b>Average Click-Through Rate for Google AdWords<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If we look at the Google Ads industry benchmarks compiled<\/span><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/02\/29\/google-adwords-industry-benchmarks\"> <span style=\"font-weight: 400;\">by WordStream<\/span><\/a><span style=\"font-weight: 400;\"> and updated in 2022, here\u2019s what we know.<\/span><\/p>\n<p><b>The average CTR across all industries on Google AdWords is 3.17% on the search network. On the display network, the average CTR is 0.46%.<\/b><\/p>\n<h3><b>Average CTR By Industry<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The same resource from WordStream also shares averages for CTR across 20 major industries. These figures can help gauge what a good CTR looks like for your business\/industry, but they also illustrate how CTR can vary significantly.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Industry<\/b><\/td>\n<td><b>Average CTR (Search)<\/b><\/td>\n<td><b>Average CTR (GDN)<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Advocacy<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.41%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.59%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Auto<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.00%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.60%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">B2B<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.41%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.46%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Consumer Services<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.41%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.51%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Dating &amp; Personals<\/span><\/td>\n<td><span style=\"font-weight: 400;\">6.05%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.72%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">E-Commerce<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.69%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.51%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Education<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3.78%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.53%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Employment Services<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.42%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.59%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Finance &amp; Insurance<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.91%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.52%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Health &amp; Medical<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3.27%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.59%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Home Goods<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.44%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.49%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Industrial Services<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.61%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.50%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Legal<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.93%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.59%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Real Estate<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3.71%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.08%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Technology<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.09%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.39%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Travel &amp; Hospitality<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.68%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.47%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Notice how the highest CTR (6.05% for dating and personals) comes in nearly four points above the lowest (2.09% for technology). Does that mean that technology has a \u201cbad\u201d CTR and dating\/personals have the \u201cbest\u201d CTR? Not at all. It simply translates to foundational differences in marketing in each of those industries.<\/span><\/p>\n<h2><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24620\" src=\"https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/04\/VDS-Blog-What-is-a-Good-Click-Through-Rate_-4.jpg\" alt=\"VDS-Blog-What is a Good Click-Through Rate_-4\" width=\"1280\" height=\"520\" srcset=\"https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/04\/VDS-Blog-What-is-a-Good-Click-Through-Rate_-4.jpg 1280w, https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/04\/VDS-Blog-What-is-a-Good-Click-Through-Rate_-4-300x122.jpg 300w, https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/04\/VDS-Blog-What-is-a-Good-Click-Through-Rate_-4-1024x416.jpg 1024w, https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/04\/VDS-Blog-What-is-a-Good-Click-Through-Rate_-4-768x312.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/b><\/h2>\n<h2><b>Is a High CTR Always a Good Thing?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Even though a high click-through rate is usually a positive, there are certain situations in which it can actually be a red flag.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s not considered a good thing to achieve a high CTR for a keyword that isn\u2019t relevant to your business or one that isn\u2019t going to produce leads, sales, and other measurable benefits. Here\u2019s why:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">You\u2019re paying for all of those clicks, whether they\u2019re generating leads\/sales.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">A lot of clicks result in a higher ad spend.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Sometimes, you can be generating clicks on a keyword that is priced so high that you won\u2019t be profiting even if you earn conversions.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Unproductive clicks and irrelevant keywords are an expense that doesn\u2019t translate into a worthwhile return on investment (ROI).<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You want to work towards higher CTRs on affordable and relevant keywords. Meaning a \u201cgood\u201d CTR consists of two elements: first, thoughtfully-targeted keywords, and then a solid rate of clicks on those specific ads.<\/span><\/p>\n<h2><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24621\" src=\"https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/04\/VDS-Blog-What-is-a-Good-Click-Through-Rate_-5.jpg\" alt=\"VDS-Blog-What is a Good Click-Through Rate_-5\" width=\"1280\" height=\"520\" srcset=\"https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/04\/VDS-Blog-What-is-a-Good-Click-Through-Rate_-5.jpg 1280w, https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/04\/VDS-Blog-What-is-a-Good-Click-Through-Rate_-5-300x122.jpg 300w, https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/04\/VDS-Blog-What-is-a-Good-Click-Through-Rate_-5-1024x416.jpg 1024w, https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/04\/VDS-Blog-What-is-a-Good-Click-Through-Rate_-5-768x312.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/b><\/h2>\n<h2><b>Factors That Influence Click-Through Rates<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Hoping to improve your CTRs? Start by understanding some of the many factors that can contribute to or detract from your CTR, including<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><b>URLs: <\/b><span style=\"font-weight: 400;\">One of the most often overlooked factors in CTRs is URLs. Ideally, every one of your URLs should contain a relevant keyword (short-tail or long-tail).<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><b>Long-tail keywords: <\/b><span style=\"font-weight: 400;\">When comparing long-tail vs. short-tail searches, there tends to be a higher CTR for long-tail searches.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><b>Meta descriptions<\/b><span style=\"font-weight: 400;\"> might not directly affect the search algorithm. Still, meta descriptions do serve a role in your CTR.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><b>Industry:<\/b><span style=\"font-weight: 400;\"> As illustrated in our data from WordStream, there are huge variances in CTR rates among industries across all marketing channels.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><b>Time of year:<\/b><span style=\"font-weight: 400;\"> Depending on your business type or industry, certain parts of the year may\u00a0 have a higher demand for your products\/services.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><b>Content-type:<\/b><span style=\"font-weight: 400;\"> Different marketing channels can have higher or lower CTRs than others.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><b>Ad position:<\/b><span style=\"font-weight: 400;\"> Ads with higher positions will naturally generate higher CTRs, simply because of their more prominent placement.<\/span><\/li>\n<\/ul>\n<h2><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24622\" src=\"https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/04\/VDS-Blog-what-is-a-Good-Click-Through-Rate_-6.jpg\" alt=\"VDS-Blog-what is a Good Click-Through Rate_-6\" width=\"1280\" height=\"520\" srcset=\"https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/04\/VDS-Blog-what-is-a-Good-Click-Through-Rate_-6.jpg 1280w, https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/04\/VDS-Blog-what-is-a-Good-Click-Through-Rate_-6-300x122.jpg 300w, https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/04\/VDS-Blog-what-is-a-Good-Click-Through-Rate_-6-1024x416.jpg 1024w, https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/04\/VDS-Blog-what-is-a-Good-Click-Through-Rate_-6-768x312.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/b><\/h2>\n<h2><b>Setting CTR Goals<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If there\u2019s such a wide range of CTRs, how do you define your own CTR goals? Ultimately, it comes down to your specific needs, objectives, and how high you want to aim.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A<\/span><a href=\"http:\/\/marketing.wordstream.com\/WSContentDLSuperHighCTRGuide.html?cid=Web_Any_PPCU_PPC101_SuperHighCTR_Download\"> <span style=\"font-weight: 400;\">CTR resource<\/span><\/a><span style=\"font-weight: 400;\"> from WordStream states that the top 15% of Google Ads achieve a CTR twice as high as the \u201cexpected average.\u201d For those in the top 5% (about 1 in 20 advertisers), their CTR is three times higher; and the top 1% of Google Ads have a CTR that is a whopping six times higher than their estimated industry average.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before you start feeling intimidated by those numbers, take a moment to get a little perspective. While it\u2019s always admirable to shoot for the stars, devising a realistic strategy for success is always the larger goal \u2013 you don\u2019t have to land in the top 1% to consider a campaign a win for your business.<\/span><\/p>\n<h2><b>How to Get a Higher CTR<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When you work with the V Digital Services team, our collaborative process considers your goals, challenges, and needs and melds that together with our data-driven strategies tailored for your business. We will come up with a target goal for your CTR and a detailed plan for achieving it. That\u2019s the best way to pinpoint a specific CTR that you want to work towards and the roadmap to getting there.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But in general, there are specific characteristics that tend to be shared by the advertisers that regularly get above-average CTRs. These traits can be a solid jumping-off point for your own CTR strategy. When you look at advertisers that consistently knock it out of the park for CTRs, you\u2019ll see that:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Every keyword they use earns a high Quality Score.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">They reduce wasted ad spend by effectively implementing negative keywords.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">They have a high impression share.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">They typically target extremely specific long-tail keyword phrases rather than generic, short-tail options.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">There is constant account activity, highlighting their commitment to ongoing optimization and improvement efforts.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Together, these characteristics of the highest CTR advertisers give you a good idea of how to improve your CTRs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to learn more? Let\u2019s take a closer look to see how you can emulate some key traits in your own CTR strategies.<\/span><\/p>\n<h3><b>Choosing the right keywords for a high click-through rate<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s no secret that not all keywords are created equally. But when it comes to CTR, keyword selection can have a particularly measurable impact.<\/span><\/p>\n<ul>\n<li style=\"text-align: left;\"><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><b>High commercial intent keywords, <\/b><span style=\"font-weight: 400;\">which show users\u2019 high level of purchase motivation, typically equate to a higher CTR. Some examples of high commercial intent keywords are \u201cbest tax preparation software\u201d or \u201ckitchen remodeling companies near me.\u201d These show that the user is ready and willing to make a purchase, whereas a keyword phrase like \u201cJudy Garland career\u201d does not.<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><b>Branded keywords, <\/b><span style=\"font-weight: 400;\">including those that reference your brand, partner brands, and biggest competitors, can boost traffic and CTR. When consumers in your target market are searching for what you have to offer (and when they\u2019re ready to make a purchase), they\u2019ll likely be searching for brand names \u2013 making these keywords an opportunity you don\u2019t want to waste.<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><b>Local keywords <\/b><span style=\"font-weight: 400;\">are also linked with successful CTRs because local search users usually have a reasonably high commercial intent. So, if someone is searching for \u201cDenver personal trainers\u201d because they\u2019re ready to start a new exercise routine, you want to make sure they can find your business.<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">You should <\/span><b>avoid informational keywords <\/b><span style=\"font-weight: 400;\">when possible, specifically those that would be used by individuals looking for basic information\/facts, rather than those who have an intent to buy. For example, \u201cWhat is a smart fridge?\u201d can attract users who are simply interested in the topic, not those who want to pay your company to install their new smart fridge, resulting in a lower CTR and wasted ad spend.<\/span><\/li>\n<\/ul>\n<h3><b>Remember that quality content will always reign supreme.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s easy to get caught up in the technicalities of improving CTR and look solely at various metrics and similar details. But above all, creating engaging, emotionally evocative, and original ad content is one of the best ways to boost CTR.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When an online search user faces a search results page, most ads look virtually the same. Considering that those ads are probably all from competitors within a very specific niche, who may have modeled their ad strategies on each other, that\u2019s not too surprising. So, if an ad stands out from the crowd with interesting, relevant, and unique content, it can catch the user\u2019s eye and get their click.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, learning how to create content that engages your audience isn\u2019t something we can adequately cover here \u2013 that\u2019s a topic for a different day. At the end of the day, if you need help with content creation, the V Digital Services team has you covered.<\/span><\/p>\n<h2><b>Make use of metrics.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you don\u2019t know what works to increase CTR, how can you chart a path towards improvement? Answer: you can\u2019t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So many businesses underestimate the value of metrics, but the data provided on your digital dashboard is worth its weight in gold. When you tap into the data, you can see which of your campaigns are getting the highest CTRs, and which ones are falling surprisingly short. Then, you can compare each to see how they differ and begin to formulate a hypothesis of sorts. Once you have this hypothesis, you can test it!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you optimize and adapt your approach, continue to use the data to guide your efforts. These methods aren\u2019t just a savvy approach to CTR but marketing best practices in general.<\/span><\/p>\n<h2><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24623\" src=\"https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/04\/VDS-Blog-What-is-a-Good-Click-Through-Rate_-7.jpg\" alt=\"VDS-Blog-What is a Good Click-Through Rate_-7\" width=\"1280\" height=\"520\" srcset=\"https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/04\/VDS-Blog-What-is-a-Good-Click-Through-Rate_-7.jpg 1280w, https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/04\/VDS-Blog-What-is-a-Good-Click-Through-Rate_-7-300x122.jpg 300w, https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/04\/VDS-Blog-What-is-a-Good-Click-Through-Rate_-7-1024x416.jpg 1024w, https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/04\/VDS-Blog-What-is-a-Good-Click-Through-Rate_-7-768x312.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/b><\/h2>\n<h2><b>Achieve Your Goal CTRs with a Personalized Strategy from VDS<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You\u2019ve learned <\/span><i><span style=\"font-weight: 400;\">a lot <\/span><\/i><span style=\"font-weight: 400;\">about click-through rate and what it means for your business and its online presence. But even so, there\u2019s so much more to discover.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.vdigitalservices.com\/contact-us\/\">Contact the expert team at V Digital Services<\/a> for more information about how to increase CTR and achieve sustainable success for your business, starting right now.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><em>Image Sources: <a href=\"https:\/\/www.shutterstock.com\/g\/Inspiring\">Inspiring<\/a> \/ <a href=\"https:\/\/www.shutterstock.com\/g\/enotmaks\">Griboedov<\/a> \/ <a href=\"https:\/\/www.shutterstock.com\/g\/fizkes\">fizkes<\/a> \/ <a href=\"https:\/\/www.shutterstock.com\/g\/Meelantche\">Eightshot_Studio<\/a> \/ <a href=\"https:\/\/www.shutterstock.com\/g\/Faizal+Ramli\">Faizal Ramli<\/a> \/ <a href=\"https:\/\/www.shutterstock.com\/g\/Freedomz\">Freedomz<\/a> \/ <a href=\"http:\/\/Rawpixel.com\">Rawpixel.com<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Image Sources: Inspiring \/ Griboedov \/ fizkes \/ Eightshot_Studio \/ Faizal Ramli \/ Freedomz \/ Rawpixel.com<\/p>\n","protected":false},"author":13,"featured_media":25630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,10],"tags":[],"acf":[],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/posts\/24616"}],"collection":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/comments?post=24616"}],"version-history":[{"count":0,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/posts\/24616\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/media\/25630"}],"wp:attachment":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/media?parent=24616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/categories?post=24616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/tags?post=24616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}