{"id":7543,"date":"2018-11-29T15:22:26","date_gmt":"2018-11-29T22:22:26","guid":{"rendered":"https:\/\/www.vdigitalservices.com\/?p=7543"},"modified":"2024-01-18T16:26:04","modified_gmt":"2024-01-18T23:26:04","slug":"how-to-improve-the-geo-relevance-of-your-ppc-campaigns","status":"publish","type":"post","link":"https:\/\/www.vdigitalservices.com\/how-to-improve-the-geo-relevance-of-your-ppc-campaigns\/","title":{"rendered":"How to Improve the Geo-Relevance of Your PPC Campaigns"},"content":{"rendered":"

Updated Date: May 17, 2022<\/em><\/p>\n

Pay-per-click advertising<\/a>, otherwise known as PPC, is a cornerstone of most businesses\u2019 digital marketing strategies. Just a few clicks are all it takes to open your virtual door to customers around the world, utilizing the power of the internet to its fullest potential. Many PPC management platforms default to a location setting that encompasses the entire United States, or even the world \u2013 and many businesses assume that casting the widest possible net is the best approach. However, in most cases, developing a targeted approach aimed at reaching the right customers is a smarter, more effective way to make the most of your PPC campaign.<\/p>\n

3 Ways to Imrpove Geo-Targeting for Paid Ads<\/h2>\n

Rather than inadvertently reaching people who are thousands of miles away \u2013 too far to become a paying customer \u2013 you can improve your PPC campaigns\u2019 geo-relevance to connect with customers directly in your neighborhood. Here are a few simple tips for maximizing the geo-relevancy of your PPC campaign:<\/p>\n

1. Determine Your Geo-Targeting Area<\/h3>\n

 <\/p>\n

You may be surprised to learn that establishing your geo-targeting area isn\u2019t necessarily a one-size-fits-all task. Depending on your products and services, as well as nearby competition, your customers may be more or less likely to travel certain distances to do business with your company. Your existing customer base will provide useful data for establishing a specific radius around your business, which you can then use to adjust your geo-targeting accordingly.<\/p>\n

2. Set Up Geo-Targeting on All Available Platforms<\/h3>\n

\"Set<\/p>\n

Odds are, you\u2019re well aware of the large variety of online tools and platforms that can help your business establish an online presence: Facebook<\/a>, Google AdWords<\/a>, Twitter, LinkedIn, etc. It\u2019s important that you set up specific geo-targeting settings on every one that your company uses, in order to make the most of your PPC campaigns across the board.<\/p>\n

3. Prioritize High-Performing Zip Codes<\/h3>\n

\"Prioritize<\/p>\n

There will likely be a handful of zip codes within your radius that perform exceptionally well, so take advantage of the high conversion rates. Adjust your PPC budget as needed to make these zip codes a priority and utilize keyword optimization that\u2019s specifically customized to capture focused search traffic.<\/p>\n

Partner with V Digital Services to Maximize PPC Campaign Success<\/p>\n

If you\u2019re looking for a smarter way to tackle your company\u2019s PPC campaign strategy, let the expert team at V Digital Services<\/a> help. We have extensive experience in paid media management, supporting our clients in the development and implementation of effective digital marketing strategies that include search engine marketing, social media, and more. Contact us today<\/a> to learn more about how V Digital Services can help you design a PPC campaign strategy for success.<\/p>\n

CALL US TODAY<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Updated Date: May 17, 2022 Pay-per-click advertising, otherwise known as PPC, is a cornerstone of most businesses\u2019 digital marketing strategies. Just a few clicks are all it takes to open your virtual door to customers around the world, utilizing the power of the internet to its fullest potential. Many PPC management platforms default to a […] KEEP READING<\/a><\/p>\n","protected":false},"author":13,"featured_media":26157,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"acf":[],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/posts\/7543"}],"collection":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/comments?post=7543"}],"version-history":[{"count":0,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/posts\/7543\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/media\/26157"}],"wp:attachment":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/media?parent=7543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/categories?post=7543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/tags?post=7543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}