{"id":9620,"date":"2022-07-20T13:50:39","date_gmt":"2022-07-20T20:50:39","guid":{"rendered":"https:\/\/www.vdigitalservices.com\/?p=9620"},"modified":"2024-01-18T16:24:51","modified_gmt":"2024-01-18T23:24:51","slug":"best-seo-url-structure-for-multi-location-websites","status":"publish","type":"post","link":"https:\/\/www.vdigitalservices.com\/best-seo-url-structure-for-multi-location-websites\/","title":{"rendered":"What is the Best SEO URL Structure for Multi-Location Websites?"},"content":{"rendered":"

Connecting with consumers online is now more important than it has ever been before for generating traffic and interest in the average small business. Well over half of nationwide businesses\u2019 successful marketing strategies happen online, through social media and their own professional websites. Studies show<\/a> that 72 percent of consumers who complete a search for local services visit a store within five miles of them, and 50 percent visit that store within 24 hours of making the search. This is excellent news for the business with an easily-searched website, but if you happen to lack a good URL structure, you may find yourself losing out on this crucial boost.<\/p>\n

Owning a business with multiple locations can help you reach a wider customer base in a variety of different communities, but it has the unique challenge of making maintaining a website all the more difficult. Fortunately, this issue is easily remedied by changing up your URL. This is a step you and your marketing team can take on your own that\u2019s sure to boost your franchise\u2019s online visibility.
\n\"Why<\/p>\n

Why is Location So Important?<\/h2>\n

While your online presence and SEO optimization<\/a> is the best way to get consumers into your business, your actual physical establishment is by far the best place to touch base with members of the community you\u2019re selling to. However, you need to start making that connection before they ever reach your shop\u2019s doors, and it\u2019s hard to do that without paying attention to location-based details. A store in an Arizona city, for example, will ideally have a much different outreach than one in Michigan.<\/p>\n

Furthermore, the average consumer uses location-based search terms such as \u201cnear me\u201d<\/a> while looking for specific services online, and therefore having a single, non-location-affiliated website is not the solution to the problem. If there isn\u2019t a specified location attached to the domain name you\u2019re working with, your site likely won\u2019t even come up on a consumer\u2019s search radar, and you\u2019ll miss out on the chance to convert an interested individual into a lifelong customer.
\n\"Pitfalls<\/p>\n

Pitfalls to Avoid When Organizing Your Website Architecture<\/h2>\n

There are a handful of strategies for dealing with the challenges of running multi-location websites that may seem like the most obvious solutions to the problem, but which have proven to either fail or be much more trouble in the long run. In order to run your website effectively, these should be avoided.<\/p>\n