{"id":9102,"date":"2021-03-21T16:55:22","date_gmt":"2021-03-21T23:55:22","guid":{"rendered":"https:\/\/www.vdigitalservices.com\/?p=9102"},"modified":"2024-01-18T16:25:25","modified_gmt":"2024-01-18T23:25:25","slug":"how-to-use-attributes-to-enhance-your-google-business-profile-listing","status":"publish","type":"post","link":"https:\/\/www.vdigitalservices.com\/how-to-use-attributes-to-enhance-your-google-business-profile-listing\/","title":{"rendered":"How To Use Enhanced Google Business Profile Attributes"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]From small startups to nationwide corporations, businesses of all shapes and sizes use the power of Google Business Profile (GBP) to extend their reach and improve their local search rankings. This free online tool is an incredibly valuable way to reach online users searching for the products and services you provide, specifically in your area – and within seconds, GBP can connect you with these perfect-fit customers.<\/p>\n

Needless to say, if you have yet to learn how to create a Google Business Profile listing<\/a>, put that on the top of your to-do list right now. But beyond just setting up a basic GBP listing, there are numerous ways to optimize your listing for the best possible results. By investing a bit of time and effort into including the correct details in your listing, you can improve your odds of catching the attention of the right users at the right time. And, you can do it all while solidifying your digital presence and strengthening your business reputation as a whole.<\/p>\n

One of the simplest features to take advantage of is called attributes. When you add Google Business Profile attributes to your GBP page, you gain the ability to advertise specific features, services, and other characteristics that set you apart from the competition. Additionally, Google Business Profile attributes are an excellent way to make sure that you\u2019re showing up in as many local searches as possible.<\/p>\n

So, how do you add GBP attributes, and exactly what benefits can you look forward to? We\u2019re about to discuss those topics in detail, so get ready to learn everything you need to know about using attributes in a smart, strategic way.<\/p>\n

 <\/p>\n

What is Google Business Profile?<\/h2>\n

First, let\u2019s cover the basics: what is GBP, and what does it do?
\nCreated and offered by search engine giant Google<\/a>, GBP is a digital marketing tool that requires very little time and zero financial investment. In other words, it\u2019s a must for every business out there. It makes it simple to manage your business\u2019s presence on Google, specifically on Google Search and Maps.<\/p>\n

Essentially, the listing serves as a snapshot of key information about your business: your business name, location, and contact information, as well as relevant details such as products and services provided. For business owners who want to make the most of GBP, the goal is to build a GBP listing that draws in the online users that are most likely to turn into customers.<\/p>\n

Here\u2019s an example of how GBP works: imagine you\u2019re doing a Google search for Italian restaurants in your area. You\u2019re planning a family dinner for a weekend evening, and you\u2019re hoping to get together with some extended family members for a laidback meal. So, you submit a search query for \u201cItalian restaurants near me.\u201d Once you click \u201cSearch,\u201d the first thing you\u2019ll see is a selection of GBP listings – in fact, you\u2019ll be presented with these even before the webpage results.<\/p>\n

In just a few minutes, you can review a handful of options in your area and consider each one based on basic information such as their location, Google rating, price range, and hours. As an online user, the listings provided by Google have made the decision-making process fast and easy. For the local businesses, they\u2019ve offered an excellent opportunity to gain a new customer.<\/p>\n

Google Business Profile Attributes Today<\/h2>\n

We now see Attribute Management<\/b><\/a> in nearly all forms of industry and verticals. The choices and number of attributes have grown exponentially, as is seen in the image to the right. Businesses in different categories will have different choices available to them in the attributes menu. GBP attributes are currently broken into two separate types – Objective and Subjective<\/a>.<\/p>\n

 <\/p>\n

Objective Attributes<\/h3>\n

Objective attributes are still subject to updates from Google and from users, but these can be mitigated through the Google Business Profile dashboard. Choose attributes that only describe your business in reality. Providing false attributes could result in the removal of those attributes by Google. Another possible result from an untrue attribute could be a negative review.<\/p>\n

True<\/strong><\/span><\/p>\n

\"True\"<\/strong><\/p>\n

False<\/strong><\/span><\/p>\n

\"False\"<\/strong><\/p>\n

Not Present<\/strong><\/span><\/p>\n

\"Not<\/h3>\n

Subjective Attributes<\/h3>\n

Google describes these as \u201cWhat your business is known for.<\/i>\u201d These are attributes given to a business by Google through a number of sources including user-generated responses. Users who frequent a business may be asked by Google what they know about the location, and those responses are calculated. These attributes cannot be influenced directly by the listing owner through the Dashboard the same way Objective Attributes are managed. For popular locations, the results from those responses can be viewed through the insight dashboard:
\n\"Subjective<\/p>\n

How Attributes Are Featured In Your GBP Listing<\/h2>\n

Attributes can be used in searches and both attribute types can be viewed in the knowledge panel of any listing both from desktop and from mobile:<\/p>\n

\"GBP<\/p>\n

As Google\u2019s results become more personalized, we can expect this feature to become even more important. Google will attempt to provide searchers with more tailored results, based on these attributes when voice search is employed. A good example of this would be when a long-tail keyword is searched such as, \u201dwhere is a pizza restaurant that has a kids menu and parking\u201d. Google will be able to quickly index the request and based on what business owners and customers have provided.<\/p>\n

 <\/p>\n

What are Google Business Profile Attributes?<\/h2>\n

Now that many businesses are making use of GBP listings (and customers are expecting more from their search results), it\u2019s more important than ever to go above and beyond in bringing customers through your door. With GBP attributes, you can present specific details about your business that distinguish you from competitors. Attributes are the \u201cspecial somethings\u201d that make your business unique and worth a first (and fiftieth!) visit.<\/p>\n

In the past, attributes were simply a collection of keywords that Google would pull from your business\u2019s Google customer reviews. But now, you can add these searchable keywords all on your own. You\u2019re able to take a more proactive role in choosing the features you want to highlight most when adding attributes via your business account.<\/p>\n

The specific GBP attributes you can choose from are based on your specific industry. For example, a restaurant can select \u201cTakeout\u201d as an attribute, while a hotel might opt to label their listing as \u201cExtended Stay.\u201d In addition to being organized according to the business category, GBP attributes are also sectioned by type (such as Accessibility or Payments). For Google, the goal is to create an ideal search experience; for your business, the goal is to tell users as much as possible about what you can offer them.<\/p>\n

 <\/p>\n

How to Add GBP Attributes<\/h3>\n

Thankfully, when you\u2019re ready to enhance your listing with attributes, Google has made it pleasantly simple and straightforward. Once you log into your GBP business account, you can add attributes in just three easy steps:<\/p>\n

    \n
  1. Click Info <\/b>in the left column.<\/li>\n
  2. Locate Add Attributes<\/b>, then click Edit.<\/b><\/li>\n
  3. After you have selected all attributes, click Apply.<\/b><\/li>\n<\/ol>\n

    \"How<\/p>\n

     <\/p>\n

    Boost Your Local Searchability Using Google Attributes<\/h2>\n

    It probably seems pretty obvious that with attributes, Google has given business owners a valuable opportunity to tell the \u201cstory\u201d of their business in a way that attracts customers. But did you know that when you take an intentional approach to add Google Business Profile attributes, you can actually improve your local search rankings?<\/p>\n

    Here\u2019s what the search engine itself has to say about<\/a> how to improve your local ranking on Google (good news: it really couldn\u2019t be easier!):<\/p>\n

    To maximize how often users find your business in local search results, ensure that your business information in Google Business Profile is accurate, complete, and engaging\u2026 Local results favor the most relevant results for each search. Businesses with complete and accurate information are easier to match with the right searches. Make sure you\u2019ve entered complete business information in Google Business Profile, so users know what you do, where you are, and when they can visit. <\/i><\/p>\n

    Provide information like, but not limited to, your: Physical address, phone number, category, [and] attributes\u2026 our algorithms might decide that a business that’s farther away from your location is more likely to have what you’re looking for than a business that’s closer and therefore rank it higher in local results.<\/i><\/p>\n

    In summary, the more relevant, accurate details you provide, the better your search rankings are likely to be. Google Business Profile attributes offer up a broad range of ready-made details, and all you have to do is choose the ones that apply to your business – why wouldn\u2019t you be using them to their fullest potential?<\/p>\n

     <\/p>\n

    How Google Business Profile Attributes Can Support a Quality Customer Experience<\/h3>\n

    We\u2019ve talked about how using Google Business Profile attributes taps into the power of the algorithm to improve your rankings. But when you look at it from the perspective of potential customers, you can see that GBP attributes can also be a great way to refine your business\u2019s online presence and engage with people that can benefit from doing business with you.<\/p>\n

    Let\u2019s go back to the example in which you were an online user searching for an Italian restaurant for a family night out. You\u2019ve already found several promising options nearby, and now you\u2019re narrowing down your options. When you click on each GBP listing, you can see the various attributes of each business.<\/p>\n

    \"How<\/p>\n

     <\/p>\n

    You\u2019re planning to invite 10-15 family members to dinner, so you immediately eliminate any restaurant that doesn\u2019t have \u201cAccepts Reservations\u201d as a listed attribute – after all, you don\u2019t want to take a chance waiting forever for a table! There will be a few young children coming to dinner, so you specifically look for listings with the \u201cGood for Kids\u201d attribute.<\/p>\n

    Then, you remember that your sister has recently gone gluten-free\u2026 which can be tricky when you\u2019re planning on eating Italian food. But lo and behold, one of the listings catches your eye with the \u201cGluten-Free Options\u201d attribute, and you know exactly where you\u2019ll be going to dinner.<\/p>\n

    As a customer, the GBP attributes have empowered you to choose the business that is best suited for your preferences and needs. And for the restaurant you selected, the benefit comes in the form of gaining a customer that is likely to be happy with the experience that awaits. Ultimately, it\u2019s a win-win situation, all thanks to Google Business Profile attributes.<\/p>\n

     <\/p>\n

    Partner with V Digital Services to Optimize Your Google Business Profile Listing<\/h2>\n

    GBP attributes make it possible to make your business listing stand out and communicate important details to potential customers – and do it all with just a few minutes\u2019 worth of work. There are few other options that can make such a difference in your digital presence with virtually no investment, which is why GBP is a necessity for every business out there.<\/p>\n

    V Digital Services is here to help you create a GBP listing that conveys both your basic business information and the special qualities that set you apart. With our extensive experience in local SEO<\/a>, we\u2019re well-equipped to translate your goals into an effective digital strategy that delivers measurable results.<\/p>\n

    Get a better idea of how V Digital Services can use Google Business Profile to support your business vision by reaching out to our team today!<\/a><\/strong><\/p>\n