{"id":9714,"date":"2019-02-27T16:16:21","date_gmt":"2019-02-27T23:16:21","guid":{"rendered":"https:\/\/www.vdigitalservices.com\/?p=9714"},"modified":"2024-01-18T16:25:48","modified_gmt":"2024-01-18T23:25:48","slug":"5-successful-facebook-tips-for-franchisees","status":"publish","type":"post","link":"https:\/\/www.vdigitalservices.com\/5-successful-facebook-tips-for-franchisees\/","title":{"rendered":"5 Successful Facebook Tips for Franchisees"},"content":{"rendered":"

In 2016, a marketing survey found that 42 percent<\/a> of professionals working with franchises believe that traditional marketing channels are no longer effective. As a result, more and more franchises have been turning to social media to attract customers and build their brand. Of all the social media platforms used for franchise marketing, Facebook remains one of the most highly recommended for B2C reach.<\/p>\n

This is because advertising for local businesses is a walk in the park, if you know how to master the many idiosyncrasies that make some users believe Facebook is far more complicated than it really is. So, here are five Facebook marketing tips for franchises that will help to set your brand apart from the competition at both the corporate and local level.
\n\"1.<\/p>\n

1. Use Multiple Locations<\/h2>\n

Facebook encourages franchises and any other business types with multiple locations to use one Facebook page to manage all their shops. Facebook\u2019s free tool<\/a> provides businesses with the ability to manage these locations from one central dashboard while allowing some creative freedom for different locations. This helps to make it easy for customers to find your business no matter where they are. All they have to do is click the Locations option in the left-hand tab on your Facebook Business page.<\/p>\n

We highly recommend that corporate creates and manages the central Facebook business page while allowing local franchises to create some of their own content. It\u2019s also a good idea to create a social media guide for local franchises, sharing the dos and don\u2019ts, to ensure brand consistency. In addition to this, ensure local franchises hire professionals to manage their social media accounts.<\/p>\n

So, how do you set up multiple locations for one brand or business on Facebook? Here are some easy steps to follow.<\/p>\n

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  1. Sign into Facebook and open your Facebook business page.<\/li>\n
  2. Click Settings in the top right-hand corner of the page.<\/li>\n
  3. Select Locations from the menu options on the left of the page.<\/li>\n
  4. If your main page already has an address, perhaps the address of headquarters or the original shop, you will be asked to remove it.<\/li>\n
  5. You can then add all the individual local franchise locations. If they already have a page up and running, you can bring them into the fold. For those who do not yet have a Facebook page, simply create one from scratch for them.<\/li>\n<\/ol>\n

    \"2.<\/p>\n

    2. Use Targeted Ads<\/h2>\n

    Before you make use of Facebook advertising for local businesses, you must first know who you\u2019re targeting. This is often when many businesses realize they don\u2019t know their customers as well as they originally thought. After all, the numbers don\u2019t lie when ads fail to generate the expected rate of engagement or sale conversations. As a result, the first step of creating targeted ads is knowing your customers.<\/p>\n

    How will you get to know your customers? If your Facebook page has been up and running for a while, Facebook can help with this. Simply go to the Facebook Insights page and make a note of the following demographic information.<\/p>\n