{"id":19559,"date":"2022-05-19T09:42:46","date_gmt":"2022-05-19T16:42:46","guid":{"rendered":"https:\/\/www.vdigitalservices.com\/?p=19559"},"modified":"2024-01-18T16:25:06","modified_gmt":"2024-01-18T23:25:06","slug":"social-media-content-creation","status":"publish","type":"post","link":"https:\/\/www.vdigitalservices.com\/social-media-content-creation\/","title":{"rendered":"Your Guide to Social Media Content Creation that Sells"},"content":{"rendered":"
Spend even a few minutes researching social media marketing statistics, and you can plainly see why so many brands and businesses are pouring money, time, and effort into their social media presence.\u00a0<\/span><\/p>\n With more than 400 billion people active on social media <\/span>as of early 2020<\/span><\/a>, you\u2019re virtually always just a click away from your next customer. Not only is a solid social media content strategy important to your brand\u2019s success, but it\u2019s also vital to your survival. But we don\u2019t have to tell you that – odds are, you\u2019re here because you already know that social media currently reigns supreme.\u00a0<\/span><\/p>\n Most business owners are well aware that social media should now be a part of the foundation of their marketing strategy. Recognizing the value of social media is the easy part; the challenge is learning how to master social media content creation in the fast-paced, competitive, and unique realms of platforms like Facebook, Instagram, and LinkedIn.\u00a0<\/span><\/p>\n According to <\/span>an article from <\/span>Forbes<\/span><\/i><\/a>, <\/span><\/i>most Americans will encounter upwards of 10,000 online advertisements every day. With such a staggering number of advertising messages launched at us every single day, it makes sense that consumers are even harder to impress these days. Your brand has to work smarter (but not necessarily harder) to make sure that your social media strategy hones in on creating engaging, effective content that will reach your target audience and drive successful conversions.\u00a0<\/span><\/p>\n So, how do you learn to think like an experienced social media content creator and devise the type of content that will stop the right users mid-scroll? There\u2019s no question that learning the ins and outs of social media marketing takes extensive experience and plenty of skill, which is why social media strategy has become an incredibly in-demand and highly specialized profession. But that doesn\u2019t mean you can\u2019t build some basic knowledge of your own and learn some tricks of the trade to benefit your brand.<\/span><\/p>\n We\u2019re going to give you an inside look at how to create content for social media, pulling the best tips we\u2019ve learned for results-driven content creation during our years of hands-on experience. Consider this a tell-all on the secrets of social media success, your go-to guide packed with all the information you need to start crafting high-quality content that sets your company apart from competitors, generates leads, and connects you to consumers in a meaningful way.<\/span><\/p>\n Social media content creation is exactly what it sounds like: the process of generating content for use on various social media platforms. But beyond that, it\u2019s all about finding the formula for content that engages your target audience, authentically represents your brand, enhances the customer experience, and produces measurable results.<\/span><\/p>\n Depending on a broad range of factors (including your industry, customers, and goals), your social media content creation plan could include a variety of popular platforms, such as:<\/span><\/p>\n When you\u2019re developing a content marketing plan for social media, there\u2019s not necessarily a cookie-cutter approach that can guarantee instant success. Every audience, brand, industry, and platform is unique, and the tides of social media are always changing – what works today may not work tomorrow.<\/span><\/p>\n However, there are some basic best practices for social media for businesses that can definitely come in handy for business owners who want to get a solid start. Here are our top tips for boosting your brand with social media content marketing.<\/span><\/p>\n It should go without saying that you need to know who your customers are before you can figure out a content strategy. Sure, you can probably rattle off your target audience\u2019s basic characteristics: demographics, age, gender, pain points, and how your products or services can help them. But beyond that, how well do you <\/span>really <\/span><\/i>know them?\u00a0<\/span><\/p>\n We live in the era of experience, in which brands have to learn how to shape valuable experiences in the online realm before consumers even consider doing business with them. Before you can do that, you\u2019ll need to have a well-rounded understanding of your customers on a deeper level.<\/span><\/p>\n Many companies achieve this by creating a buyer persona. A buyer persona tells the \u201cstory\u201d of your target customer through a semi-fictional representation. Using a combination of existing customer data and market research, you can construct a buyer persona that details customer goals, motivations, behaviors patterns, challenges, preferences, and more. Once that\u2019s complete, you\u2019ll have a much better idea of the content that will best engage the people who you want to become your customers.<\/span><\/p>\n Then, consider the full scope of the buyer\u2019s journey. At each stage, your target audience is at a different point of processing their decision to do business with your brand:<\/span><\/p>\n Think about how your content strategy can serve buyers in each of the three stages and how it can help guide them through the journey in a way that leads them to decide on moving forward as a customer of your business.<\/span><\/p>\n If you\u2019ve already been using social media for your business, start by conducting a social media content audit to assess which of your posts performed well – and which ones fell flat. Sometimes, you might be surprised to see that certain posts didn\u2019t connect with your audience in the way you expected.\u00a0<\/span><\/p>\n Although this can be frustrating, it\u2019s also an excellent learning experience: look closely at underperforming content to see if you can pinpoint the reason why it didn\u2019t work. Maybe your language or tone wasn\u2019t in line with your brand\u2019s voice, or the content itself was poorly timed or less relevant than you thought. Be honest in your evaluation, looking at each post from the perspective of a critical and highly intelligent audience.<\/span><\/p>\n If you\u2019re just joining social media, then you don\u2019t have content to audit – and that\u2019s ok. There will be many more opportunities for measuring content success down the line.<\/span><\/p>\n With your research in hand, you\u2019re now equipped to start devising a content strategy.\u00a0<\/span><\/p>\n Take some time to think about what a successful content strategy would look like for your company: what would the ideal results of your social media efforts mean for your brand?<\/span><\/p>\n It can be helpful to break larger goals down into smaller, more tangible steps. For example, perhaps you want to strengthen brand loyalty and really work on building a strong base of returning customers that spread a positive message about your company and frequently refer you to potential customers. In terms of content marketing and social media, that might manifest as a steady increase of followers, more engagement, and more of your posts being shared.<\/span><\/p>\n Having concrete, measurable goals in place is an important part of creating (and implementing) an effective plan for your social media marketing tactics. When you know precisely what positive results will look like, it makes planning – and assessing your progress – that much easier.\u00a0<\/span><\/p>\n It\u2019s not unusual for companies to lose sight of their long-term content goals and end up putting considerable effort into an array of aimless marketing campaigns, blog content, and posts on Instagram, Facebook, and Twitter alike. You should be able to draw an obvious connection between every piece of content and one or more of your core goals, especially if you want to make the best possible use of your time and budget.<\/span><\/p>\n Finally, all the pieces are in place for you to begin generating content. Whether you\u2019re working on a blog post, an Instagram Story, a YouTube video, or a Facebook advertisement, the goal is to become a trusted partner and a valuable source of information for your followers.\u00a0<\/span><\/p>\n Most people will probably arrive at your page or profile because they saw something – maybe a shared post, a tag, or something similar – that caught their eye. Now, you need to hold their attention and show them exactly what you have to offer, and you need to do it quickly.\u00a0<\/span><\/p>\n Luckily, you\u2019ve done the work of finding out exactly who your target audience is and what they want and expect from you. With that information, developing relevant and compelling content should be significantly easier.\u00a0<\/span><\/p>\n Here are a few short and sweet tips for crafting content that gets your message across:<\/span><\/p>\n If a user wanted to hear a blatant sales pitch, they wouldn\u2019t be scrolling social media – so don\u2019t bore or insult them with a pushy or poorly veiled sales pitch. Today\u2019s consumers are smarter than ever, and they can spot inauthentic content a mile away. Instead, focus on telling a story through your content, one that demonstrates exactly who you are, what you have to offer, and how your brand can improve the lives of your customers. Let your audience see what they have to lose if they don\u2019t take the next step, as well as all there is to gain.<\/span><\/p>\n Your call-to-action (CTA) is the driving force that propels a user in the direction of conversion, making it one of the most critical elements in your content. It\u2019s your job to guide your online audience to the next step, whether that\u2019s visiting your website, making a purchase, or contacting you. Don\u2019t try to \u201ctrick\u201d users into taking action; instead, create content and a CTA that makes their decision easy.<\/span><\/p>\n Anyone can say anything on social media, but that doesn\u2019t make it true. If you\u2019re making a claim, you had better be prepared with data that backs it up. Depending on the content, your data could be industry publications, scientific sources, or even customer reviews and testimonials. Ultimately, your audience is looking for confirmation that they can trust you and that you\u2019re a reputable member of your industry – make sure you give it to them.<\/span><\/p>\n If you want to really see results, remember that an excellent social media marketing plan goes beyond publishing interesting content. The key word here is \u201csocial\u201d: there needs to be a certain level of interaction and engagement between a brand and online users for a true connection to be made.<\/span><\/p>\n While a user may initially arrive at your social media page simply seeking basic information, they\u2019ll also be building an impression of your brand that\u2019s based on how you\u2019re representing your business online. For example, suppose they notice that your page is filled with ad-centric content, and there\u2019s no return engagement with users that have asked questions or posted comments.\u00a0<\/span><\/p>\n In that case, a user can easily perceive your brand as inauthentic and disinterested in customer relationships. On the other hand, if they see that you engage in a genuine and positive manner, it\u2019s going to make your company stand out – especially if your competitors aren\u2019t doing the same.<\/span><\/p>\n Staying on top of your social media pages can be time-consuming, which is another reason that many companies hand the task over to a professional. An experienced marketer can make sure that all interactions with followers and users are staying consistent with your brand voice and message while also demonstrating a high standard for service.<\/span><\/p>\n Just about every major social media platform has management tools for businesses and brands, making it simple to see how your content is performing. Platforms like Facebook, Instagram, and LinkedIn provide valuable analytics and data so that you can make connections between your content and specific goals.<\/span><\/p>\n For example, let\u2019s say that you are working to increase brand awareness by gaining followers on your Facebook page. You can clearly see how your follower count changed after each post, helping you determine which ones were most successful. This way, you\u2019re able to turn your ideas for content into substantiated, data-driven tactics that you can confidently say are working in your favor.\u00a0<\/span><\/p>\n Here are some of the basic social media metrics that you can use to decide how well your content is supporting your overall goals:<\/span><\/p>\n Think of your initial content goals as an anchor for your strategy as you utilize data and analytics to inform targeted adjustments to your content.<\/span><\/p>\n For any business owner that\u2019s ever considered hiring a professional content creation team for social media marketing, there\u2019s usually a question of whether or not it\u2019s really <\/span>that difficult <\/span><\/i>to put together some social media posts and call it a day. Is it worth it to hire a social media expert for your brand? After all, most of us spend a solid chunk of time on social media solely for entertainment purposes – in fact, the average American is scrolling their social media platforms for almost three hours every day, according to information from the <\/span>World Economic Forum<\/span><\/a>.\u00a0<\/span><\/p>\n How different could it <\/span>really <\/span><\/i>be to post on your social media channels using a branded business account? Many business owners are tempted to try to tackle social media on their own but then find themselves frustrated when they fall short of their content goals.<\/span><\/p>\n As you\u2019re learning now, using social media for marketing is both an art and a science. It requires significant skill and an in-depth understanding of how and why users engage with content, the thought process of a user that converts to a customer, and so much more. With social media, you can wield power over a global audience, but only if you understand how to use the tools at hand.<\/span><\/p>\n That\u2019s why hiring a social media content creator is frequently the right move for a brand that\u2019s ready to take the next step in its marketing goals. The expectation of engagement never ends in the online world, which is why content planning, publishing, auditing, and engagement has truly become a full-time job. With experts on your side, you can have the advantage of knowing that your social media efforts are informed by data, goals, and marketing best practices and that there is an experienced professional behind the wheel.<\/span><\/p>\n Now, you\u2019re better prepared to begin working on a content marketing strategy for use on social media. But even when you\u2019re armed with useful information, putting it all into action can feel like a challenge.<\/span><\/p>\n That\u2019s where V Digital Services comes in. Our knowledgeable team of social media experts and content creators are here to turn your social media channels into a source of sales and long-term success. We\u2019re ready to meet you where you are in the process of social media marketing, helping you navigate the digital content creation landscape with confidence. And if your brand doesn\u2019t have a single social media account, zero followers, or is starting from scratch with no content, don\u2019t worry – you can only go up from here.<\/span><\/p>\n Let us show you how social media can be one of your most valuable marketing tools now and in the future. Reach out to V Digital Services to start learning more now!<\/span><\/p>\n Image Credits: Tiko Aramyan\/Shutterstock<\/a><\/p>\n Artur Szczybylo\/Shutterstock<\/a><\/p>\n Golubovy\/Shutterstock<\/a><\/p>\n Pormezz\/Shutterstock<\/a><\/p>\n Rawpixel.com\/Shutterstock<\/a><\/p>\n NicoElnino\/Shutterstock<\/a><\/p>\n Ra2 Studio\/Shutterstock<\/a><\/p>\n G-Stock Studio\/Shutterstock<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Spend even a few minutes researching social media marketing statistics, and you can plainly see why so many brands and businesses are pouring money, time, and effort into their social media presence.\u00a0 With more than 400 billion people active on social media as of early 2020, you\u2019re virtually always just a click away from your […] KEEP READING<\/a><\/p>\n","protected":false},"author":1,"featured_media":25950,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"acf":[],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/posts\/19559"}],"collection":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/comments?post=19559"}],"version-history":[{"count":0,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/posts\/19559\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/media\/25950"}],"wp:attachment":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/media?parent=19559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/categories?post=19559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/tags?post=19559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Social Media: A Modern Marketing Must<\/span><\/h2>\n
What is Social Media Content Creation?<\/span><\/h2>\n
\n
The Secret to Social Media Success: Smart Strategies<\/span><\/h2>\n
Consider the customer and their journey.<\/span><\/h3>\n
\n
Do an audit of your existing content.<\/span><\/h3>\n
Put a plan into place.<\/span><\/h3>\n
Create, publish, and repurpose high-quality content.\u00a0<\/span><\/h3>\n
Understand storytelling vs. selling<\/b>\u00a0<\/span><\/h4>\n
Don\u2019t underestimate the value of a crystal-clear CTA\u00a0<\/b><\/h4>\n
Prove your credibility by providing reliable data sources\u00a0<\/b><\/h4>\n
Make consistent engagement a top priority.<\/span><\/h3>\n
Use data-based tools to evaluate performance and progress.<\/span><\/h3>\n
\n
How Your Brand Can Benefit from a Professional Social Media Content Strategy<\/span><\/h2>\n
Build Your Brand\u2019s Social Media Strategy with V Digital Services<\/span><\/h2>\n