The continuously changing business scenario means that information online may become outdated quickly, leaving customers confused and causing you to miss opportunities to conduct business that are crucial at this time. Now more than ever, it is critical that you take a proactive approach to update your customers with any changes to your business.<\/p>\n
Your Google Business Profile listing<\/a> is commonly the first thing someone will see when they search for a business online. Most people use these listings to check business hours, contact information, reviews, and of course, Google Maps. Many companies are pivoting right now, so you should make sure to update your GBP page immediately with any changes you are making so that your customers are aware of your latest offerings. Here are some examples of why to update your GBP listing:<\/p>\n \u25cf Your restaurant is pivoting to offering delivery only during limited hours Being transparent and responsive to your customers can go a long way at this time. Helping your business to stay involved in the community and putting your business in a more secure position once things return to normal.<\/p>\n While keeping your local listings up to date is essential, you should also make sure to utilize the other features Google Business Profile has to offer to reach your customers.<\/p>\n Here\u2019s why now is the time to utilize the posting feature;<\/p>\n \u25cf These posts stay live for up to two weeks With a stay-at-home order and work-from-home policies in place, people are spending a lot more time on social media, and if you have been lax about updating your social platforms, now is the time to get everything up to date. Social media is a great way to keep your customers informed of any changes to your business. Still, it also presents an opportunity to engage with them on a personal level. Keeping a positive and reassuring presence is helpful to safeguard against alienating your customers when making changes to your business. Additionally, social media allows your customers to comment and ask questions, presenting further opportunities to engage with them and to keep them informed. With limits placed on Google\u2019s review functionality, replying to comments and messages<\/a> has become even more critical. It shows your customers that you are invested in your community and care to keep them informed.<\/p>\n You can gain media attention even during this coronavirus pandemic for your business. One press release can reach thousands in your region or millions nationally. The media is looking for nonpolitical stories to tell right now, it\u2019s time to add your business to the conversations.<\/p>\n A press release can do phenomenally well \u2013 why?<\/p>\n \u2022 Newsworthiness, the media is especially looking for human interest stories right now around how businesses are surviving or not during the pandemic. Updating the business hours on your website in an environment where they are shifting and subject to change at any moment may be unrealistic. Your website should be updated<\/a> with any long-lasting changes, such as temporary closures or different products or services being offered. This will help to prevent site visitors from losing confidence when they see outdated information. If you have a company blog,<\/a> share information there as well. Engaging with your customers, wherever they are, is key to keeping them informed of important changes to your business.<\/p>\n Consider hiring a professional team<\/a> to manage your digital marketing needs, freeing up your time to take care of your business and employees. Contact us today<\/a> for more information or to schedule a consultation.<\/p>\n Updated December 2023<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" The continuously changing business scenario means that information online may become outdated quickly, leaving customers confused and causing you to miss opportunities to conduct business that are crucial at this time. Now more than ever, it is critical that you take a proactive approach to update your customers with any changes to your business. Update […] KEEP READING<\/a><\/p>\n","protected":false},"author":4,"featured_media":25693,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,59,32,12,92,11],"tags":[191,192,193,148,126,113,121],"acf":[],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/posts\/17283"}],"collection":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/comments?post=17283"}],"version-history":[{"count":0,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/posts\/17283\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/media\/25693"}],"wp:attachment":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/media?parent=17283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/categories?post=17283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/tags?post=17283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n\u25cf Your store is available for curbside pickup at specific times
\n\u25cf You are only offering online delivery currently
\n\u25cf Your business is temporarily closed or has new operating days
\n\u25cf Updating your listing makes sure you don\u2019t leave your customers wondering why you aren\u2019t answering when your listing says you are open<\/p>\nUse The Google Business Profile Posting Feature<\/h2>\n
\n\u25cf They are perfect for updating your customers with details such as what your business is doing to protect your customers\u2019 and employees\u2019 health, alerting customers of temporary closing, new products or services being offered, and other essential information
\n\u25cfThough some limitations have been put into place regarding leaving and responding to reviews, Google Business Profile posting is still available<\/a>. While it has always been valuable, it is currently the best means of communication possible through the GBP platform.<\/p>\nBe Active on Social Media<\/h2>\n
Harness Power of The Press Release<\/h2>\n
\n\u2022 Easy to understand, right now consumers are looking for easy-to-follow news about their area businesses or online shops, so they are informed about where to go for purchasing needs.
\n\u2022 Positive stories, for example, helping restaurants\u2019 staff, the media is especially interested in anything positive coming out of the pandemic. Time to tell your story!
\n\u2022 Making a difference is important; this is a time when charity or community activity is essential to talk about. How is your business lending a hand in the community right now? The media wants to hear from you.<\/p>\nUpdate Your Website and Company Blog<\/h2>\n
V Digital Services to Keep Your Business Connected to Your Customers<\/h2>\n