{"id":27415,"date":"2023-08-15T11:34:56","date_gmt":"2023-08-15T18:34:56","guid":{"rendered":"https:\/\/dev.vdigitalservices.com\/?p=27415"},"modified":"2024-01-18T16:24:32","modified_gmt":"2024-01-18T23:24:32","slug":"how-to-grow-a-social-media-channel-from-scratch","status":"publish","type":"post","link":"https:\/\/www.vdigitalservices.com\/how-to-grow-a-social-media-channel-from-scratch\/","title":{"rendered":"How to Grow A Social Media Channel From Scratch"},"content":{"rendered":"

Building a solid digital presence is integral to the success of your business – and mastering social media is no longer optional; it’s essential. Social media channels provide unique opportunities to engage with customers, amplify your brand voice, and drive tangible business growth.<\/span><\/p>\n

This in-depth guide provides various practical strategies and tips to help you start and grow a thriving social media channel from scratch. From proper planning to effective posting, we’re covering all the bases – so let’s get started.<\/span><\/p>\n

\"Social<\/p>\n

Step One: Determine Your Objectives & Goals<\/b><\/h2>\n

Every great journey starts with a destination in mind. In the context of social media, this destination is your business objectives and goals. What is it that you wish to accomplish through your social media presence? It could be increasing brand awareness, promoting customer engagement, generating leads, driving website traffic, or improving sales.<\/span><\/p>\n

These goals should be specific, measurable, attainable, relevant, and time-bound (SMART) to effectively guide your social media strategy. For instance, a SMART goal might be “Increase website traffic from social media by 25% over the next six months.”<\/span><\/p>\n

Your goals serve as a roadmap, helping you to plan your content, shape your engagement strategies, and determine success metrics. Tracking and measuring these goals is equally important to ensure that you are moving in the right direction. Tools like Google Analytics and social media-specific metrics, like Facebook Insights or Twitter Analytics, can provide valuable insights into your performance and areas for improvement.<\/span><\/p>\n

Step Two: Choose the Right Social Media Channels for Your Business<\/b><\/h2>\n

Navigating the myriad of social media platforms can feel like a daunting task. Each platform brings unique strengths to the table, appealing to different user demographics and lending itself to specific types of content.<\/span><\/p>\n

For example, the visual-centric nature of Instagram makes it a goldmine for lifestyle and retail brands seeking to showcase their products, while LinkedIn, with its professional audience, is a hub for B2B networking and industry thought leadership.<\/span><\/p>\n

\"Social<\/p>\n

What are social media channels?<\/b><\/h3>\n

The term “social media channels” can encompass a huge range of platforms and websites, such as social networks, blogs, wikis, user review sites, and more.<\/span><\/p>\n

Usually, when you’re talking about social media for business, the primary channels you’ll be looking at will include:<\/span><\/p>\n