{"id":10690,"date":"2020-08-04T16:19:04","date_gmt":"2020-08-04T23:19:04","guid":{"rendered":"https:\/\/www.vdigitalservices.com\/?p=10690"},"modified":"2024-01-18T16:25:26","modified_gmt":"2024-01-18T23:25:26","slug":"intro-to-maas","status":"publish","type":"post","link":"https:\/\/www.vdigitalservices.com\/intro-to-maas\/","title":{"rendered":"An Introduction to Marketing as a Service aka MaaS"},"content":{"rendered":"

Updated Date: May 23, 2022<\/em><\/p>\n

Running a business is challenging, and there are many aspects to focus on. Marketing is an extremely important function for most businesses, as this is the way to get the word out about the company and attract new clients. However, as times change, marketing systems need to change as well. The demands from customers change quickly, there is more of a dependence on technology, and a constant social media presence is imperative.<\/p>\n

For small and medium-sized businesses (SMBs), keeping up with changing marketing needs is tough, if not impossible, when relying on in-house marketing professionals. It is very challenging to find experts in all areas to launch and maintain a marketing campaign without blowing the budget out of the water. For SMBs, this is just not realistic from a manpower or financial perspective.<\/p>\n

This is where Marketing as a Service (MaaS) comes in. It allows startups and smaller companies to execute marketing campaigns to their fullest while allowing in-house personnel to focus on the fundamental and daily business needs of the company.<\/p>\n

\"How<\/h2>\n

How Marketing as a Service Works<\/h2>\n

With Marketing as a Service, a business hires an outside company to take over many of its marketing needs. The business still maintains control over the project but is not directly involved with all the details and execution, which frees it up for other matters. These external resources help develop strategies for marketing, create relevant content, and execute the campaign over multiple media platforms such as digital and print.<\/p>\n

MaaS marketing produces a framework for campaigns and then makes each one unique by plugging in the special needs and information of a particular company. This results in the ability to engage multiple skill sets for quicker turnaround time.<\/p>\n

Companies that provide Marketing as a Service are able to offer clients a variety of services. Some of these include:<\/p>\n