{"id":24734,"date":"2022-05-25T17:29:43","date_gmt":"2022-05-26T00:29:43","guid":{"rendered":"https:\/\/www.vdigitalservices.com\/?p=24734"},"modified":"2024-01-18T16:25:05","modified_gmt":"2024-01-18T23:25:05","slug":"how-fast-should-a-website-load","status":"publish","type":"post","link":"https:\/\/www.vdigitalservices.com\/how-fast-should-a-website-load\/","title":{"rendered":"How Fast Should A Website Load?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">We probably don\u2019t have to tell you that your website loading time is a critical factor in more ways than one, but how fast is <\/span><i><span style=\"font-weight: 400;\">fast enough?\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Average page load time plays a pivotal part in everything from your search ranking to user experience. And when it takes too long for your page to finish loading, you\u2019ll inevitably see your metrics suffer. For example, <\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-resources\/data-measurement\/mobile-page-speed-new-industry-benchmarks\/\"><span style=\"font-weight: 400;\">nearly 60% of users<\/span><\/a><span style=\"font-weight: 400;\"> will leave a website that takes longer than three seconds to load, not to mention that <\/span><a href=\"https:\/\/socialmediaexplorer.com\/search-engine-optimization-2\/how-much-does-page-speed-matter-as-an-seo-factor-in-2019\/\"><span style=\"font-weight: 400;\">75% of SEO user experience signals<\/span><\/a><span style=\"font-weight: 400;\"> are based on page speed. So, saying page load speed is \u201cimportant\u201d is somewhat of an understatement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, we\u2019re taking a closer look at how long it should take a webpage to load and why it matters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re going to be covering:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is a good page load time?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How is page load time measured?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How does your website load time compare to the average?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How does page load time affect SEO?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How does page load time affect user satisfaction and KPIs?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How do you find out what your website load time is?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How do you speed up website loading time?<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Essentially, we\u2019re doing a deep dive into what seems like a simple topic &#8211; but is actually a complex conversation that you should be having right now.<\/span><\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24736\" src=\"https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/05\/VDS-Blog-WebsiteLoads-1.jpg\" alt=\"VDS-Blog-WebsiteLoads-1\" width=\"1280\" height=\"520\" srcset=\"https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/05\/VDS-Blog-WebsiteLoads-1.jpg 1280w, https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/05\/VDS-Blog-WebsiteLoads-1-300x122.jpg 300w, https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/05\/VDS-Blog-WebsiteLoads-1-1024x416.jpg 1024w, https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/05\/VDS-Blog-WebsiteLoads-1-768x312.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/strong><\/p>\n<p><strong>What is a Good Website Loading Speed?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">So, let\u2019s get straight to the point and answer the question that brought you here: what is a good website loading speed?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you trust <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=OpMfx_Zie2g\"><span style=\"font-weight: 400;\">Google\u2019s perspective<\/span><\/a><span style=\"font-weight: 400;\">, your website should take <\/span><b>no longer than 2 seconds to load. <\/b><span style=\"font-weight: 400;\">In fact, Google actually recommends that you aim for <\/span><b>under a half-second.\u00a0<\/b><\/p>\n<p><strong>What is the average page load time in the U.S.?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Website loading times across the U.S. might shock you because the average is pretty far off from that Google recommendation. A <\/span><a href=\"https:\/\/backlinko.com\/page-speed-stats\"><span style=\"font-weight: 400;\">recent survey<\/span><\/a><span style=\"font-weight: 400;\"> on page load statistics found that the <\/span><b>average page load speed is 10.3 seconds on desktops and 27.3 seconds on mobile devices<\/b><span style=\"font-weight: 400;\">. If you\u2019re shocked, you should be; there\u2019s a lot of work to be done!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at some data obtained during<\/span><a href=\"https:\/\/www.semrush.com\/blog\/how-to-improve-your-google-pagespeed-insights-score\/\"><span style=\"font-weight: 400;\"> a study conducted by SEMrush<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If your website takes 2.9 seconds to load, it\u2019s faster than about 50% of other websites.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If your website takes 1.7 seconds to load, it\u2019s faster than about 75% of other websites.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If your website takes 0.8 seconds to load, it\u2019s faster than about 94% of other websites.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">So, that half-second suggestion from Google is a lightning-fast speed page load. Making that your long-term goal (and working up towards 1-2 seconds in the meantime) is a smart idea. When you see the big picture of average website loading times, it becomes clear that you can gain serious leverage simply by speeding up your webpage load time.<\/span><\/p>\n<p><strong>What is Page Load Time?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">When we\u2019re talking about website loading time, we\u2019re referring to<\/span><b> the amount of time (in seconds) it takes for a user to see the content after they\u2019ve arrived on a specific webpage<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, it can be slightly more complicated than it sounds. You can\u2019t necessarily say that your website loads in <\/span><i><span style=\"font-weight: 400;\">x <\/span><\/i><span style=\"font-weight: 400;\">number of seconds because website speed is actually a very fluid concept. Here\u2019s why:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Loading time varies between webpages and users, based on a variety of factors that include the browser, page attributes, device, and internet speed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Technically speaking, a webpage doesn\u2019t load all at once. Instead, it loads in segments.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The speed of a webpage can be split into two essential data points: First Contentful Paint (FCP) and DOMContent Loaded (DCL).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to break it down into even more granular stages, the phases of the page loading process are generally considered to be:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Time to First Byte (TTFB)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">StartRender<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visual Complete<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Speed Index<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">onLoad<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fully Loaded<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For now, we\u2019ll stick with the two essential data points.<\/span><\/p>\n<p><strong>First Contentful Paint (FCP)<\/strong><\/p>\n<p><b>The FCP, or First Contentful Paint, is how long it takes for a user to see the very first piece of content on a webpage after their arrival.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Generally, a webpage loads each element individually &#8211; but not all of the elements will load at the same time. This is why most of us regularly experience partially loaded pages, with segments that need an extra second or two to \u201ccatch up.\u201d\u00a0<\/span><\/p>\n<p><strong>DOMContent Loaded (DCL)<\/strong><\/p>\n<p><b>The DCL, or DOMContent Loaded, is how long it takes for every part of the code on a webpage\u2019s top and bottom to load. <\/b><span style=\"font-weight: 400;\">This includes both the FCP <\/span><i><span style=\"font-weight: 400;\">and <\/span><\/i><span style=\"font-weight: 400;\">all of the segments that load after it.\u00a0<\/span><\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24737\" src=\"https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/05\/VDS-Blog-WebsiteLoads-2.jpg\" alt=\"VDS-Blog-WebsiteLoads-2\" width=\"1280\" height=\"520\" srcset=\"https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/05\/VDS-Blog-WebsiteLoads-2.jpg 1280w, https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/05\/VDS-Blog-WebsiteLoads-2-300x122.jpg 300w, https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/05\/VDS-Blog-WebsiteLoads-2-1024x416.jpg 1024w, https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/05\/VDS-Blog-WebsiteLoads-2-768x312.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/strong><\/p>\n<p><strong>Why Page Load Time is Important<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s no arguing with the statistics that tell us how long it takes a page to load is a critical factor in a business\u2019s online (and offline) success. Loading time affects consumer perception of your brand, their likelihood of making a purchase, satisfaction levels, and more. On the technical side, load speed also influences your SEO rankings.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google got our attention in 2010 when they announced that website speed would be a ranking factor, and again in 2018 <\/span><a href=\"https:\/\/webmasters.googleblog.com\/2018\/01\/using-page-speed-in-mobile-search.html\"><span style=\"font-weight: 400;\">when they stated<\/span><\/a><span style=\"font-weight: 400;\"> that they would be applying the same standards to mobile devices. And this isn\u2019t just some arbitrary change that Google decided to make. Rather, the decision is based on how load time has a massive impact on the user\u2019s experience of a website.<\/span><\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24738\" src=\"https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/05\/VDS-Blog-WebsiteLoads-3.jpg\" alt=\"VDS-Blog-WebsiteLoads-3\" width=\"1280\" height=\"520\" srcset=\"https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/05\/VDS-Blog-WebsiteLoads-3.jpg 1280w, https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/05\/VDS-Blog-WebsiteLoads-3-300x122.jpg 300w, https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/05\/VDS-Blog-WebsiteLoads-3-1024x416.jpg 1024w, https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/05\/VDS-Blog-WebsiteLoads-3-768x312.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/strong><\/p>\n<p><strong>Website speed affects conversion rates<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">When more than half of all users leave a webpage after three seconds of load time, it\u2019s easy to see why a slow speed can negatively affect both the bounce rate and conversion rates.\u00a0<\/span><\/p>\n<p><strong>Website speed affects your revenue<\/strong><\/p>\n<p><a href=\"https:\/\/unbounce.com\/page-speed-report\/\"><span style=\"font-weight: 400;\">70% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> say that loading time can influence whether or not they make a purchase, and a recent study by Google found that increasing load time by even one second can lower your conversion rates by about 7%.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, you can use <\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/feature\/mobile\/\"><span style=\"font-weight: 400;\">Google\u2019s website load test feature<\/span><\/a><span style=\"font-weight: 400;\"> to see exactly how much money you\u2019re losing due to page speed &#8211; yikes. If that\u2019s not a reality check, we don\u2019t know what is.<\/span><\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24739\" src=\"https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/05\/VDS-Blog-WebsiteLoads-4.jpg\" alt=\"VDS-Blog- WebsiteLoads-4\" width=\"1280\" height=\"520\" srcset=\"https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/05\/VDS-Blog-WebsiteLoads-4.jpg 1280w, https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/05\/VDS-Blog-WebsiteLoads-4-300x122.jpg 300w, https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/05\/VDS-Blog-WebsiteLoads-4-1024x416.jpg 1024w, https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/05\/VDS-Blog-WebsiteLoads-4-768x312.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/strong><\/p>\n<p><strong>How Do You Measure Website Load Time?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/developers.google.com\/web\/updates\/2017\/06\/user-centric-performance-metrics\"><span style=\"font-weight: 400;\">Google\u2019s information<\/span><\/a><span style=\"font-weight: 400;\"> on user-centered performance metrics, it\u2019s challenging to capture website speed as a single fixed number. Because various components can contribute to (or detract from) a user\u2019s perception that a website is \u201cfast\u201d or \u201cslow,\u201d you have to consider both the objective data and the real-world experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How quickly a website loads depends on the specific webpage, but it\u2019s also impacted by which browser the user has selected, whether they\u2019re on a desktop or mobile device, their internet, etc. So, to a certain degree, there are factors outside of your control. What this means is that you can only do what is within your power to speed up loading time as best as you can.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wondering how to find our webpage load time? There are many tools available, but Google is usually the most used and trusted. Their <\/span><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\"><span style=\"font-weight: 400;\">PageSpeed Insights let you see <\/span><\/a><span style=\"font-weight: 400;\">how other users are experiencing your website, providing you with a snapshot of average load time. It calculates website load speed by averaging various users&#8217; FCP and DCL times. Then, you\u2019ll be given a Fast, Average, or Slow label, with Google using the median of FCP and DCL.\u00a0<\/span><\/p>\n<p><strong>How to Decrease Website Average Page Load Time<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Just about every website out there has room for improvement in reducing page loading times. So, let\u2019s talk about some strategies to decrease the page load time for all users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a closer look at the following factors to pinpoint opportunities to fix or optimize:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Non-mobile friendly\/unresponsive website issues<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Multiple 301 redirects<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compression enablement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A slow server response time<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website caching for resources and images<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Too many elements or resources on a webpage<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unoptimized CSS<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unoptimized images<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Too many render-blocking JavaScripts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Too many plug-ins<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Incorrectly sized viewport<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Font that is too small<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Typography and\/or images that aren\u2019t search engine-friendly<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When you use <\/span><a href=\"http:\/\/developers.google.com\/speed\/pagespeed\"><span style=\"font-weight: 400;\">Google\u2019s PageSpeed Insights tool<\/span><\/a><span style=\"font-weight: 400;\">, you\u2019ll also be provided specific suggestions for improving page load time. To help you get started, here are a few helpful page speed optimization tips:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Optimize\/compress your images <\/b><span style=\"font-weight: 400;\">using a specialized program such as <\/span><a href=\"http:\/\/www.smushit.com\/ysmush.it\/\"><span style=\"font-weight: 400;\">Smush.it<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Regularly optimize your content <\/b><span style=\"font-weight: 400;\">to minimize the number of page elements, which will help your page have a lighter \u201cweight\u201d and faster load time. You can do this by combining files to decrease the number of HTTP requests, including combining CSS into a single stylesheet and combining scripts.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Put website caching to good use <\/b><span style=\"font-weight: 400;\">so your website doesn\u2019t constantly have to load everything from scratch. This way, when a user has visited your website previously, the browser will only need to load any new or updated elements &#8211; which can seriously speed up loading time on even a slow internet connection.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Minimize landing page redirects <\/b><span style=\"font-weight: 400;\">because an excess number can start to slow down your site. There\u2019s definitely a time and a place for 301 redirects but just use them sparingly whenever possible.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24740\" src=\"https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/05\/VDS-Blog-WebsiteLoads-5.jpg\" alt=\"VDS-Blog-WebsiteLoads-5\" width=\"1280\" height=\"520\" srcset=\"https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/05\/VDS-Blog-WebsiteLoads-5.jpg 1280w, https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/05\/VDS-Blog-WebsiteLoads-5-300x122.jpg 300w, https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/05\/VDS-Blog-WebsiteLoads-5-1024x416.jpg 1024w, https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/05\/VDS-Blog-WebsiteLoads-5-768x312.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/strong><\/p>\n<p><strong>Design and Develop a Faster Website for Your Business<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Did you know that the actual design of your website &#8211; including what you see <\/span><i><span style=\"font-weight: 400;\">and <\/span><\/i><span style=\"font-weight: 400;\">what you don\u2019t &#8211; can majorly impact its load speed? Even with our tips for load time optimization, you could be fighting a losing battle without a well-designed website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It might be time to get a professional website audit if you\u2019ve taken our advice and are still dissatisfied with your average loading speed. From there, you can determine if a complete redesign is in order or if making a few tweaks can be enough.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At V Digital Services, our website development and design team has the extensive expertise you need to make a website that boasts both form and function. We\u2019ll help you create a website that appeals to your target customers while also delivering an excellent user experience all-around. Together, we can move toward your business goals by developing a smart website and digital marketing strategy &#8211; so, what are you waiting for?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get more information about how to make a faster website when you <a href=\"https:\/\/www.vdigitalservices.com\/contact-us\/\">contact the V Digital Services team<\/a> today!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Photo credits: <a href=\"https:\/\/www.shutterstock.com\/g\/klyaksun\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s1\">klyaksun<\/span><\/a>, <a href=\"https:\/\/www.shutterstock.com\/g\/Apatsara\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s1\">RomanticSunday<\/span><\/a>, <a href=\"https:\/\/www.shutterstock.com\/g\/TarikVision\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s1\">TarikVision<\/span><\/a>, <a href=\"https:\/\/www.shutterstock.com\/g\/fizkes\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s1\">fizkes<\/span><\/a>, <a href=\"https:\/\/www.shutterstock.com\/g\/REDPIXELPL\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s1\">REDPIXEL.PL<\/span><\/a>, <a href=\"https:\/\/www.shutterstock.com\/g\/Rawpixel\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s1\">Rawpixel.com<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We probably don\u2019t have to tell you that your website loading time is a critical factor in more ways than one, but how fast is fast enough?\u00a0 Average page load time plays a pivotal part in everything from your search ranking to user experience. And when it takes too long for your page to finish [&#8230;] <a class=\"moretag red\" href=\"https:\/\/www.vdigitalservices.com\/how-fast-should-a-website-load\/\">KEEP READING<\/a><\/p>\n","protected":false},"author":13,"featured_media":26219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"acf":[],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/posts\/24734"}],"collection":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/comments?post=24734"}],"version-history":[{"count":0,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/posts\/24734\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/media\/26219"}],"wp:attachment":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/media?parent=24734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/categories?post=24734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/tags?post=24734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}