{"id":4277,"date":"2022-01-19T13:38:55","date_gmt":"2022-01-19T20:38:55","guid":{"rendered":"https:\/\/www.vdigitalservices.com\/?p=4277"},"modified":"2024-01-18T16:25:06","modified_gmt":"2024-01-18T23:25:06","slug":"how-to-drive-traffic-to-your-store","status":"publish","type":"post","link":"https:\/\/www.vdigitalservices.com\/how-to-drive-traffic-to-your-store\/","title":{"rendered":"Foot Traffic and Your SEO Campaign: Why Marketing Matters"},"content":{"rendered":"

From the earliest beginnings of a business, figuring out how to attract a steady stream of traffic has been one of the primary challenges faced by every retailer. And now that modern consumers have more options than ever, figuring out how to drive traffic to your store has never been more important.\u00a0<\/span><\/p>\n

Foot traffic is directly tied to sales, and by extension, the profitability and success of your business. For many businesses, it\u2019s become increasingly difficult to bypass the competition in our age of digital consumerism. But even though it might feel like the digital landscape presents more than its fair share of challenges, it can also be a major asset in your pursuit of increased traffic.<\/span><\/p>\n

What does that mean for your business goals? Ultimately, a combination of digital and on-site strategies is the best way to attract more customer traffic to your store.<\/span><\/p>\n

Why Digital Marketing Matters for Foot Traffic?<\/h2>\n

In many cases, business owners assume that online advertising tactics are only used for digital purposes. For example, a small brick-and-mortar barbershop owner might mistakenly believe that their business won\u2019t benefit from digital marketing strategies because all of their business is conducted in person.\u00a0<\/span><\/p>\n

But actually, there is a direct connection between your online marketing plan and foot traffic in-store \u2013 and <\/span>Google has the statistics<\/span><\/a> to prove it. More than 75% of people who use their smartphones to search for products or services in their area will visit a nearby business within 24 hours, and nearly 30% of those individuals will end up making a purchase at that business. That, combined with the fact that <\/span>1 in 3<\/span><\/a> of all mobile searches is specifically related to location (i.e., \u201cfurniture stores near me\u201d), highlights the importance of your business\u2019s digital presence.\u00a0<\/span><\/p>\n

If potential customers can\u2019t find your business online, how will they be able to visit your store? And if customers aren\u2019t locating your business via an online search, you can be sure that they\u2019re coming across your competitors instead.<\/span><\/p>\n

As you can see, digital marketing is just as valuable as in-store tactics when it comes to figuring out how to attract customers to your store. That\u2019s why you\u2019ll find a wide variety of both types of strategies in this guide, assembled by your trusted team of marketing experts at V Digital Services.\u00a0<\/span><\/p>\n

Let\u2019s get started!<\/span><\/p>\n

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10 Practical Ideas to Increase Foot Traffic to Your Store<\/h2>\n

1. Get active on social media.<\/h3>\n

We don\u2019t have to tell you that social media is a dominant presence in our society, affecting virtually every aspect of our lives. So, it makes sense that <\/span>social media for businesses<\/span><\/a> has evolved into a marketing necessity.\u00a0<\/span><\/p>\n

You\u2019re probably wondering how to use social media to increase foot traffic \u2013 and the answer is that there are many ways to tap into the power of social platforms to achieve that goal. Here are a few suggestions:<\/span><\/p>\n