{"id":24882,"date":"2022-06-23T14:48:32","date_gmt":"2022-06-23T21:48:32","guid":{"rendered":"https:\/\/www.vdigitalservices.com\/?p=24882"},"modified":"2024-01-18T16:25:05","modified_gmt":"2024-01-18T23:25:05","slug":"7-of-the-best-value-propositions-for-your-business","status":"publish","type":"post","link":"https:\/\/www.vdigitalservices.com\/7-of-the-best-value-propositions-for-your-business\/","title":{"rendered":"7 of the Best Value Propositions for Your Business"},"content":{"rendered":"

What is a Value Proposition?<\/strong><\/h1>\n

Your value proposition is arguably the key component of your marketing strategy. And yet, you would be surprised to realize just how many businesses make it difficult for consumers to discern their value proposition – or can’t pinpoint it, to begin with!<\/span><\/p>\n

But whether you’re here to refine your existing value proposition or are starting from scratch, we’re going to help you figure out <\/span>what <\/b>your value proposition is and <\/span>how <\/b>to communicate it effectively. We’ll cover the basics of value propositions and then highlight seven of the best example value propositions to give you a little inspiration for finding your own.\u00a0<\/span><\/p>\n

A value proposition expresses exactly what your business has to offer and why a prospective customer should do business with you rather than one of your competitors.<\/b>\u00a0<\/span><\/p>\n

It highlights the unique benefits of your products and services and demonstrates why your business is the best in your niche and geographical area. It effectively addresses your customer’s wants and needs, explaining the pain point your business solves and illustrating how you can help them be the “hero” of their own story.<\/span><\/p>\n

A successful value proposition sets your brand apart from your competitors and shows consumers what you can offer that nobody else does.<\/span><\/p>\n

\"VDS-Blog-ValuePropositions-1\"<\/strong><\/h2>\n

How to Come Up with a Value Proposition<\/strong><\/h2>\n

So, exactly how do you create an effective value proposition? The key ingredient is your unique selling point (USP), so you first need to figure that out.<\/span><\/p>\n

Your USP should be something that adds value to your customers’ experience, a unique quality that is directly tied to your brands, products, or services.\u00a0<\/span><\/p>\n

Value Proposition vs. Slogan: What’s the Difference?<\/strong><\/h3>\n

Is a value proposition the same thing as a slogan? Not exactly.\u00a0<\/span><\/p>\n

Although both should be memorable statements representing your brand, they aren’t quite the same thing. A slogan is a short phrase (about three to five words in length) that will be paired with your brand name or logo. It’s a part of your initial introduction, but it doesn’t give the consumer that much information – that’s where your value proposition comes in.\u00a0<\/span><\/p>\n

Your value proposition takes it to the next level, going deeper to explain better who you are as a brand and why you’re unique. Usually, a value proposition will be a mid-length phrase or a single sentence and show that you understand your target customer, what they want and need, and how your brand can serve them.<\/span><\/p>\n

How to Write a Value Proposition Statement<\/strong><\/h3>\n

In most cases, creating a value proposition statement is best approached as a collaborative project. It can be hugely helpful to gather a team that includes people from across your business, so you can all work together and offer insights.\u00a0<\/span><\/p>\n

There are also useful tools that can come in handy for brainstorming value proposition ideas, including a “value proposition canvas.” This is a visual aid that provides areas for you to jot down key ideas, such as:<\/span><\/p>\n

    \n
  • Customer wants<\/span><\/li>\n
  • Customer needs<\/span><\/li>\n
  • Customer fears<\/span><\/li>\n
  • Benefits of your product\/service\/brand<\/span><\/li>\n
  • Features of your product\/service\/brand<\/span><\/li>\n
  • What the customer can expect in their experience with your brand<\/span><\/li>\n
  • Competitors\/substitutes<\/span><\/li>\n<\/ul>\n

     <\/p>\n

    As you brainstorm the above concepts, you may find that your value proposition statement starts to take shape.<\/span><\/p>\n

    Structure of a Value Proposition Statement<\/strong><\/h3>\n

    Now, you know what should be <\/span>in <\/span><\/i>a value proposition statement – but what does a value proposition statement <\/span>look <\/span><\/i>like? Of course, every brand is different, and there isn’t a single “formula” that you have to follow. That being said, some general guidelines can be useful during the writing process.<\/span><\/p>\n

    We often recommend breaking the statement down into three key components:<\/span><\/p>\n

      \n
    • The customer: Who are your target customers?<\/b><\/li>\n
    • The problem: What problem does the customer have?<\/b><\/li>\n
    • The solution you can offer: How can your brand solve the problem?<\/b><\/li>\n<\/ul>\n

       <\/p>\n

      Here’s an example of what that might look like for a brand that offers a baby diaper home delivery service:<\/span><\/p>\n

        \n
      • The customer: Parents of babies and toddlers<\/b><\/li>\n
      • The problem: Constantly stocking up on diapers is a hassle, but running out is out of the question<\/b><\/li>\n
      • The solution: An affordable, convenient diaper delivery service that can be set on auto-delivery<\/b><\/li>\n<\/ul>\n

         <\/p>\n

        Once you’ve worked out your three basic pieces of the puzzle, it will be much easier to take those points and incorporate them into a few short sentences.\u00a0<\/span><\/p>\n

        Again, there isn’t a cut-and-dry structure for value proposition statements, so don’t feel you have to limit yourself to fit into a certain box. However, if you’re having a hard time getting started, this basic structure can help:<\/span><\/p>\n

          \n
        1. A headline: <\/b>What is the primary benefit your brand offers? This should be a clear summary delivered in a brief, catchy sentence. This will be your main value statement.<\/span><\/li>\n
        2. A subheadline with additional details in 2-3 sentences: <\/b>Depending on the content, you may need added information to contextualize your value proposition statement. Here, expand on what you offer and why it benefits customers.<\/span><\/li>\n
        3. Three bulleted points: <\/b>Break down your key product\/service benefits in three short bullet points, which you can use as “boosters” in content where you have more space for added copy.<\/span><\/li>\n<\/ol>\n

          <\/h3>\n

          Tips for Refining Your Value Proposition Statement<\/strong><\/h3>\n

          Your value proposition statement shouldn’t be debuted in its “first draft” form like any branding material. Rather, an editing and refinement process should ensure it is absolutely perfect and representative of your brand and message.\u00a0<\/span><\/p>\n

          Here are a few things to keep in mind when you’re perfecting a value proposition statement:<\/span><\/p>\n

          Your Language Matters<\/strong><\/h4>\n

          The best value statement examples are those that keep it simple. In other words, your statement should be written in everyday language, without any industry jargon that may confuse the customer. A person should be able to skim the statement and understand it without any issue quickly.<\/span><\/p>\n