{"id":16874,"date":"2023-06-06T08:51:18","date_gmt":"2023-06-06T15:51:18","guid":{"rendered":"https:\/\/www.vdigitalservices.com\/?p=16874"},"modified":"2024-01-18T16:24:32","modified_gmt":"2024-01-18T23:24:32","slug":"google-business-profile-post-results-and-features","status":"publish","type":"post","link":"https:\/\/www.vdigitalservices.com\/google-business-profile-post-results-and-features\/","title":{"rendered":"Google Business Profile Posts: Related to Your Search & New Features"},"content":{"rendered":"

Google has presented a new round of updates for the Google Business Profile (formerly Google My Business) posts feature, including a carousel for multiple images and videos as well as a new feature for Product Posts. These are new and exciting features that are sure to drive actions on the Google Business Profile platform, as the ability to influence conversion continues to grow with the Google Business Profile platform itself (see our article on \u201cZero Clicks\u201d). In addition to this, we\u2019ve started to discover something quite a bit more exciting.<\/span><\/p>\n

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Related to your search<\/b><\/h2>\n

Google Business Profile posts have been a part of our Local SEO content strategy since the first release in June of 2017. We knew that this feature was significant and that it would be pivotal in our efforts to rank your business in Google Maps. We were not disappointed with the results. What we are now finding in the last week, is that Google Business Profile posts are being featured in the knowledge panel of search results for related content! What this means is that posts are now incorporated into the algorithm and will display when relevant to keyword search terms.\u00a0<\/span><\/p>\n

Our first example was displayed while performing the following search from the desktop:\u00a0<\/span><\/p>\n

\u201cbest local seo in Phoenix\u201d<\/strong><\/p>\n

In the outlined section, the words from a recent post are displayed with bolden type for the relevant keyword that was used.\u00a0<\/span><\/p>\n

\"Best
\n<\/span><\/p>\n

When the listing is selected, the resulting page displays the knowledge panel result, with the corresponding post that contains the keyword used.\u00a0<\/span><\/p>\n

https:\/\/posts.gle\/Lx48M<\/span><\/a><\/p>\n

\"Local<\/p>\n

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Now, although we like to toot our own horn and perhaps maybe Google was just flattering us, we ran further testing on different verticals & zip codes just to be sure. The results were the same.\u00a0<\/span><\/p>\n

Here is an example of an Auto Repair Shop. The search phrase was \u201cJapanese makes and models Puyallup Washington,<\/strong>\u201d and the result included a post that contained the keywords \u201cWe only work on Japanese makes and models.\u201d\u00a0<\/span><\/p>\n

https:\/\/posts.gle\/b1K4z<\/span><\/a><\/p>\n

\"Search<\/p>\n

Another test using the search terms \u201cdrug testing your employees Greenville SC\u201d<\/strong> provided a result with a post that contained the keywords\u00a0 \u201cDo you need help navigating the state-to-state guidelines concerning drug testing your employees?\u201d<\/span><\/p>\n

https:\/\/posts.gle\/NshWw<\/span><\/a><\/p>\n

\"GBPThis is a new result, and we will continue to test to see if the rank position or and other visibility factors are affected by this update. We can only assume that actions will increase as this is directly relevant information as it relates to what an individual searcher is looking for.\u00a0<\/span><\/p>\n

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New Feature | Image Carousel<\/b><\/h2>\n

The new update includes the ability to upload multiple photos for each post. This is great for promoting recurring events when photo availability is good, or it can be used for numerous products used in a promotion such as a sale or discount. Adding multiple images to a post can enrich the experience and provide for increased conversion in a landscape that can be difficult to influence.<\/span><\/p>\n

\"Carousel<\/p>\n

Optimal Image Size and Scale<\/b><\/p>\n

The Post photo requirements for Google Business Profile state the minimum and maximum file sizes and pixel dimensions as follows:<\/span><\/p>\n