There\u2019s a lot of information about writing press releases available out there, but knowing when it\u2019s time to pitch a potential press release opportunity to your business owner or upper management may still be somewhat of a mystery for people who don\u2019t work in publicity full-time. Press releases are not \u201cold-school\u201d modes of delivering your company\u2019s information to the media. While the methods in which outreach to media is done has evolved and how spreading word-of-mouth information about your business is completed, press releases really haven\u2019t changed.<\/p>\n
The hardest step in publicity for seasoned professionals, or those just tasked inside their company with media assignments, is the strategy behind publicity and the outreach once you have your release. In this \u2018part one\u2019 piece, I\u2019m going to walk you through understanding what constitutes a reason to use a press release and how to get your management or business owner excited about press release opportunities.<\/p>\n
Here\u2019s a quick way to determine if your business is ready to go forward with a press release:<\/p>\n
The obvious first question is: Would your story be worthy for the regional newscast?<\/em><\/p>\n If yes, time for question two: Does your news affect people outside of your business? If so, how?<\/em><\/p>\n After thinking about these questions, if you can define that yes, it\u2019s a newsworthy topic. If it affects people outside of your staff and direct customer base, then yes, you\u2019re headed in the right direction for a press release.<\/p>\n What is considered a newsworthy press release topic?<\/p>\n Simply put, a topic that affects people outside of your direct business and brings clarity to a topic your business is directly involved in.<\/p>\n Here\u2019s a quick sample of some potential press release topics:<\/p>\n Note, having a story to tell around one of these topics doesn\u2019t guarantee media coverage, but it\u2019s a good place to start.<\/p>\n Before you go to management, be fully prepared with all the information they will want to know. Have your \u201celevator\u201d pitch ready and be confident.<\/p>\n \u201cPut yourself in your recipient\u2019s shoes, and figure out what\u2019s in it for them.\u201d — Sujan Patel. <\/strong><\/p>\n In this case, the recipient would be your boss, management or business owner.<\/p>\n You may get some pushback on going forward with a press release because people like to think this method of getting company news out is outdated. They need to be reminded about the credibility factor of press releases versus a blog post on the company site.<\/p>\n Remind them, even if your management didn\u2019t get one piece of \u201cofficial\u201d media coverage from it, it\u2019s content that will be live on the web forever. If it\u2019s optimized correctly, the business still has a chance of getting found online by readers. In essence, press releases work 24\/7\/365; unlike a news story that dies with the end of a newscast or the tossing out of a magazine.<\/p>\n You may only get one chance to pitch a press release to your management. Be prepared!<\/p>\n Here is the perfect pitch recipe:<\/p>\n Did you win the press release challenge?<\/p>\n Congrats! We\u2019re glad to hear you were able to the \u201cokay\u201d from management to go forward with your publicity efforts. Now it\u2019s time to write the perfect press release. Luckily, in ‘Part 2’, we\u2019ll take you step-by-step through the press release writing process.<\/p>\n If this seems time consuming, it is. That\u2019s why most businesses hire an outside agency who are well versed in publicity services to deliver not only the best pitch but the best press release and step three — the best media outreach and results.<\/p>\n If you\u2019d like to speak with a professional publicity expert, contact V Digital Services<\/a> for a consultation and see what we can do for your business\u2019 success with publicity.<\/p>\n","protected":false},"excerpt":{"rendered":" There\u2019s a lot of information about writing press releases available out there, but knowing when it\u2019s time to pitch a potential press release opportunity to your business owner or upper management may still be somewhat of a mystery for people who don\u2019t work in publicity full-time. Press releases are not \u201cold-school\u201d modes of delivering your […] KEEP READING<\/a><\/p>\n","protected":false},"author":4,"featured_media":26055,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[],"acf":[],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/posts\/7454"}],"collection":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/comments?post=7454"}],"version-history":[{"count":0,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/posts\/7454\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/media\/26055"}],"wp:attachment":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/media?parent=7454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/categories?post=7454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/tags?post=7454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
Before You Pitch Management on Press Releases<\/h3>\n
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Understanding The Credibility Factor of a Press Release<\/h3>\n
Your One Chance, the Perfect Pitch<\/h3>\n
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Contact V Digital Services for Professional Help<\/h4>\n