For many years, YouTube has been a social media destination for hobbyists of all kinds, providing an enjoyable way to share and collaborate with those with similar interests. Recently, small and large businesses alike have discovered the power of YouTube, and the potential it offers for connecting with existing and potential customers.
For firearms enthusiasts, YouTube is a particularly popular place to gather and share their love of firearms. However, as the world of social media adapts to the changing demands from society, platforms like YouTube have created and implemented new policies that directly affect many different user groups, including firearms enthusiasts.
What are the New YouTube Terms of Service Rules?
YouTube introduced extremely specific terms of service that directly reference video content relating to firearms and being clear on the limitations will enable you and your business to avoid flagged or blocked videos.
Any content that falls into the following categories is explicitly prohibited on YouTube:
- Videos that are intended to advertise or sell firearms (or accessories) via direct sales and private sales by individuals, or videos that link to sites that offer firearms and accessories for purchase. Items that are considered accessories include anything that allows the simulation of automatic fire, conversion of a firearm to automatic fire, and high capacity magazines.
- Videos that instruct viewers on the process for building a firearm, high capacity magazine, ammunition, homemade suppressors/silencers, or certain other accessories. This includes videos that demonstrate conversion of a firearm for simulated automatic or automatic firing.
- Videos that provide instructions for the installation of the accessories or modifications mentioned above.
What Do the New YouTube TOS Rules Mean for Small Firearms Businesses?
At first glance, it may seem that these new rules will completely push your small firearms business off the YouTube platform. However, there are still options for firearms businesses looking to share ideas and make connections using the social media platform. Having a clear understanding of the new policy can help you create and post content that falls within the rules while still allowing you to make a marketing impact on social media.
How Can I Adapt My Firearms Business Marketing Plan?
Partnering with a professional marketing team is the best way to shape a social media marketing plan that fits your firearms business needs, as well as one that adheres to the constantly changing rules and regulations of the various platforms. V Digital Services has the experience and knowledge you need to create a social media plan that will lead you to business success. Contact us for your social media consultation today!