{"id":9009,"date":"2022-01-31T09:34:56","date_gmt":"2022-01-31T16:34:56","guid":{"rendered":"https:\/\/www.vdigitalservices.com\/?p=9009"},"modified":"2024-01-18T16:25:06","modified_gmt":"2024-01-18T23:25:06","slug":"how-to-execute-a-localized-digital-strategy-for-a-national-franchise-brand","status":"publish","type":"post","link":"https:\/\/www.vdigitalservices.com\/how-to-execute-a-localized-digital-strategy-for-a-national-franchise-brand\/","title":{"rendered":"How to Execute a Localized Digital Strategy for a National Franchise Brand"},"content":{"rendered":"

Digital is the name of the game in the world of marketing and has been for quite some time. Thanks to digital marketing techniques, even the smallest brands have been able to attract new customers, build lasting relationships, and expand their reach. This is easy enough for companies that operate on either a national or local level, but what happens when they do both?<\/p>\n

In other words, how does a franchise marketing team adjust its digital marketing strategy to target local leads in their individual locations? In this guide, we will discuss some of the various tactics, best practices, and methodologies used in franchise marketing<\/a> to achieve better local visibility<\/a> and better targeting of local customers. This guide is not just for marketers. If you are a franchisee, or franchisor, or handle local listing management for a franchise location, this guide is also for you. Now, let\u2019s get started.<\/p>\n

What is Franchise Marketing?<\/h2>\n

If you\u2019re new to marketing for franchises, then it\u2019s a good idea to quickly cover the essentials of what it is. Franchise marketing is a multi-tiered marketing plan whereby a company must craft marketing campaigns for franchises in specific locations, while also adhering to a broader strategy at the corporate level.<\/p>\n

If it sounds complicated, that\u2019s because it very well can be. When you own a franchise location, corporate will want to keep a hand in marketing to ensure consistency and quality control across the board. Local franchise owners will, however, be allowed some creativity to tailor ads to meet not just the cultural and socio-economic needs of an area, but also legal requirements.<\/p>\n

\"Traditional<\/h2>\n

Traditional vs Digital Marketing<\/h2>\n

From renting billboard signs to creating ads that run on game day and paying A-list celebrities to be brand ambassadors, traditional marketing is expensive. While these are still effective methods of generating leads and attracting customers, due to the high cost, they are better left to corporate. Local franchises who want to maximize their profits should focus most of their energies on digital marketing.<\/p>\n

This helps to boost profitability by improving sales and cutting down advertising costs.<\/p>\n

Even so, traditional marketing still serves a place as a complement to digital marketing strategies: a connection that we will discuss in greater detail later on in this guide. Here are some of the many marketing tools that are effective at the corporate and local levels.<\/p>\n