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<\/h2>\nBenefits of Subliminal Advertising<\/h2>\n
So, are there any potential benefits to using subliminal messaging? Contrary to what old sci-fi movies and books might have you believe, yes!<\/p>\n
Subliminal messaging can be an extremely useful way for companies and advertisers to communicate certain ideas to consumers without being overly pushy. When implemented correctly, it\u2019s a tactic that can help audiences successfully receive whatever message the marketing material is trying to convey. It can close the gap between marketers and consumers; no awkwardly overt messaging is required.<\/p>\n
Examples of Effective Subliminal Advertising<\/h2>\n
Now that you have a better idea of the concept in question, let\u2019s look at a few successful subliminal message examples. Great subliminal messaging should make viewers feel like they\u2019ve discovered a fun \u201csecret message,\u201d not like they\u2019ve been tricked or fooled. With the right approach, a marketer can make sure that the audience knows they\u2019re in on the joke \u2013 not that they\u2019re being laughed at.<\/p>\n
Overt attempts at subliminal advertising \u2013 like the ineffective examples we cover in the next section \u2013 rarely work. Interrupting a TV show to flash a company logo for a split second or trying to hide audio messages is embarrassingly obvious to consumers, most of whom are smarter than those marketers give them credit for. Instead, getting creative with images and incorporating quirky optical illusions can be a far more compelling approach.<\/p>\n
These subliminal advertisement examples show just how effective this strategy can be. See how many of these examples you\u2019ve seen in action \u2013 odds are, you didn\u2019t even notice the hidden messages behind most of them!<\/p>\n
1. Amazon<\/h3>\n
It\u2019s no secret that e-retailer Amazon has achieved success on a massive level, but what you might not know about the company is that they use subliminal messaging in their famous logo.<\/p>\n
Most people don\u2019t look twice at the smile-like line at the bottom of the Amazon logo, assuming it\u2019s just a generic curve or arrow. But if you pay attention to the direction of the line, you\u2019ll see that it starts at the \u201cA\u201d and ends at the \u201cz,\u201d subtly communicating that the retailer sells everything, from A to Z.<\/i><\/p>\n2. FedEx<\/h3>\n
FedEx is an international delivery provider with a history that goes back 100-plus years, but the Georgia-based company is also a master of subliminal advertising. You\u2019ve probably seen their logo hundreds of times, from their delivery trucks to the boxes dropped off at your front door. But have you ever really looked at the FedEx logo?<\/p>\n
The minimalist design has a clever detail: the white space between the \u201cE\u2019 and \u201cx\u201d in the company name is an arrow pointing forward. This creates a sense of movement and subliminally suggests that FedEx is ready to zoom into action on your behalf.<\/p>\n
3. Tostitos<\/h3>\n
Best known for their crunchy, dip-ready tortilla chips, Tostitos is a brand that just \u201cfeels\u201d like fun. Their logo actually uses a sub-visual message, and it doesn\u2019t even try to be that subtle. The \u201ct,\u201d \u201ci,\u201d and \u201ct\u201d in the middle of the company\u2019s name are stylized to look like two friends sharing a chip and a bowl of salsa. No wonder it always seems like there\u2019s a bag of Tostitos at every party you go to!<\/p>\n
4. Baskin Robbins<\/h3>\n
Most kids can tell you that Baskin Robbins is the ice cream shop where you can choose from 31 tasty flavors. And actually, the company puts that delicious detail right in their logo as well.<\/p>\n
The \u201cBR\u201d included at the top of the company\u2019s logo is a combination of pink and blue lettering. If you just look at the pink portion, you\u2019ll see that it clearly says \u201c31\u201d \u2013 their marketing team definitely deserves a double scoop for that one!<\/p>\n
5. Le Tour de France<\/h3>\n
Even if you aren\u2019t a fan of this world-class bicyclist competition, you can\u2019t deny the cleverness of the logo design. In the logo for Le Tour de France, the word \u201cTour\u201d is also an artistic depiction of a bicyclist that appears to be pedaling his way to a big win. The letter \u201co\u201d and a bright yellow circle make up the two wheels of the bicycle, while the \u201cr\u201d is the bicyclist himself.<\/p>\n
The brushstroke-inspired logo presents a big hint for anyone unfamiliar with what Le Tour de France is.<\/p>\n
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<\/h2>\nWhen Subliminal Advertising Doesn\u2019t Work<\/h2>\n
We\u2019ve shown you how a skilled marketer can make subliminal messaging a strategy that benefits both the company and <\/i>the consumer. But what about when it goes wrong?<\/p>\n
Here are five of the most infamous examples of bad subliminal advertising, including more than a few the companies would rather you\u2019d forget.<\/p>\n
1. The KFC Dollar Snacker<\/h3>\n
In the late 2000s, fast-food giant KFC launched their new \u201cDollar Snacker sandwich. On the surface, the commercials seemed pretty straightforward: it was a small, snack-friendly sandwich you could snag for just a buck. However, savvy viewers noticed that KFC had tried to sneak a secret ingredient into the television commercial. When the video was slowed down, a small picture of a dollar bill tucked amongst the green lettuce leaves on the chicken sandwich was present.<\/p>\n
Not only was it a sloppy attempt, but this subliminal messaging fail did not make a lot of sense. The commercial directly told consumers that the sandwich only cost a dollar, so what was KFC trying to achieve? That\u2019s something that will always be a mystery, just like that secret blend of herbs and spices belonging to KFC\u2019s Colonel Sanders.<\/p>\n
2. The 1970s board game, \u201cHusker Du\u201d<\/h3>\n
Few people recall the board game Husker Du, which probably has a lot to do with their unimpressive attempt at subliminal advertising. The brand became the subject of a national scandal when news broke that they had used a series of frames that said \u201cGet It\u201d as an overlay in their 1973 ads.<\/p>\n
People were shocked to learn about the seemingly manipulative tactics, but as modern-day marketers, we\u2019re mostly just surprised that the company ever thought it would work. It was far too obvious, and it even earned criticism from the Federal Communications Commission (FCC).<\/p>\n
3. Wendy\u2019s appeal to our inner child<\/h3>\n
In 2013, Wendy\u2019s updated its logo for the first time since the 1980s. The iconic, red-headed Wendy we all know and love received a subtle makeover but seemed to retain all the charm of the original version. But when observant consumers took a second look, they noticed that Wendy\u2019s ruffled collar appeared to spell out the word \u201cMOM\u201d in blue and white.<\/p>\n
Granted, most of us have a certain appreciation for the burgers and fries we can grab from a fast-food drive-thru. But trying to convince us that a fast-food chain was on par with meals made by mom? Even if your mother wasn\u2019t exactly a skilled home chef, you could probably see why that ad attempt didn\u2019t quite land.<\/p>\n
4. McDonald\u2019s makes an appearance on Iron Chef America<\/h3>\n
When you think of McDonald\u2019s, your mind probably doesn\u2019t go straight to five-star chefs. But in 2007, the Big Mac maker shared a screen with the famous Food Network show, Iron Chefs America. <\/i>During one of the chef showdown segments, the McDonald\u2019s logo was briefly flashed on-screen.<\/p>\n
McDonald\u2019s and Food Network both denied the accusations of subliminal advertising, instead chalking it up to a technical error. And even though we won\u2019t ever really know the real story, it\u2019s the perfect example of what not <\/i>to do in subliminal advertising.<\/p>\n5. The 2000 Presidential campaign tries subliminal messaging on for size<\/h3>\n
Most people aren\u2019t big fans of political advertising, but campaign ads took a major hit in 2000. A television campaign ad for future President George W. Bush was pulled off the air after viewers noticed a not-so-subtle subliminal message. As the ad criticized opponent Al Gore, the word \u201crats\u201d appeared to display on-screen for a fraction of a second.<\/p>\n
As it turns out, President Bush ended up claiming the election victory regardless. However, it was found that his campaign ad producer had been previously criticized for his use of subliminal messaging \u2013 which makes some people wonder if there were hidden messages in other ads that election year.<\/p>\n
![\"h2-Develop](\"https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/03\/h2-Develop-a-Straightforward-Strategy-for-Marketing-Success-with-V-Digital-Services.jpg\")
<\/h2>\nDevelop a Straightforward Strategy for Marketing Success with V Digital Services<\/h2>\n
There\u2019s plenty of debate about whether or not subliminal messaging actually works. But what we do <\/i>know is that a strategic marketing plan does deliver measurable benefits for your business, including getting your key message across to your target audience.<\/p>\n
V Digital Services is a full-service marketing agency providing digital services to businesses of all types and sizes, using our expertise in SEO, social media, paid ads, and other tactics to help them achieve their goals. From driving more traffic to your website and store to boosting your rankings in the search engine results, we\u2019ll partner with you to move your business forward.<\/p>\n
With a smart digital marketing strategy, you don\u2019t need subliminal messaging \u2013 because you\u2019ll have a plan that speaks for itself. Connect with the V Digital Services team<\/a> to learn more about how we can make marketing work for you!<\/p>\n Contact Us<\/a><\/p>\n <\/p>\n Image Source: Sopelkin<\/span><\/a> , Vektor illustration<\/span><\/a> , ittoilmatar<\/span><\/a> , Login<\/span><\/a> , Softulka<\/span><\/a> , TBamphoto<\/span><\/a> ,\u00a0Pasita_Wattanakul<\/span><\/a> , rCarner<\/span><\/a> , Jacob Lund<\/span><\/a> \/ Shutterstock<\/p>\n","protected":false},"excerpt":{"rendered":" For most everyday consumers, the idea of subliminal media messages sounds like something out of a sci-fi film. But for those of us in the world of marketing, subliminal messages in advertising are a widespread strategy used by companies of all types and sizes \u2013 and when done right, it can be effective. In reality, […] KEEP READING<\/a><\/p>\n","protected":false},"author":13,"featured_media":25920,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[],"acf":[],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/posts\/24527"}],"collection":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/comments?post=24527"}],"version-history":[{"count":0,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/posts\/24527\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/media\/25920"}],"wp:attachment":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/media?parent=24527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/categories?post=24527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/tags?post=24527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}