{"id":16271,"date":"2020-01-10T13:25:58","date_gmt":"2020-01-10T20:25:58","guid":{"rendered":"https:\/\/www.vdigitalservices.com\/?p=16271"},"modified":"2024-01-18T16:25:48","modified_gmt":"2024-01-18T23:25:48","slug":"how-to-build-a-more-targeted-audience-with-paid-media-in-2020","status":"publish","type":"post","link":"https:\/\/www.vdigitalservices.com\/how-to-build-a-more-targeted-audience-with-paid-media-in-2020\/","title":{"rendered":"How to Build a More Targeted Audience with Paid Media in 2020"},"content":{"rendered":"

Social media is enjoying something of a golden age. Over 45 percent of the world\u2019s population uses networks like Facebook and Instagram, or almost 3.5 billion people. What\u2019s ironic is that this enormous popularity represents both social media\u2019s greatest advantage and biggest challenge to retail marketing.<\/span><\/p>\n

On one hand, it offers access to larger numbers of potential customers than ever imaginable. However, advertisers have to face off against an increasing number of posts from friends and family members, reducing the effectiveness of organic posts significantly. The solution is paid social media advertising.<\/span><\/p>\n

With paid media management in places like Facebook, Twitter, and Instagram, you can reach the people you want, with the message you want, whenever you want. The key is to approach social media like any other digital marketing campaign \u2014 with smart, clear goals.\u00a0<\/span><\/p>\n

Here are 11 awesome 2020 trends that can boost immediate and long-term conversion rates.<\/span><\/p>\n

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  1. Widening Your Marketing Focus<\/b><\/li>\n<\/ol>\n

    Traditional e-commerce advertisers are discovering that it makes sense to look beyond immediate purchase intent when measuring marketing success. It\u2019s true that attracting bottom-of-the-funnel consumers who are likely to buy is important, and paid social media excels at reaching these potential customers and motivating purchases. However, if you only prioritize the ideal customer, you could be losing out on a lot of potential sales. Why?<\/span><\/p>\n

    Many users of social media view company interactions as a unified experience. They may prefer to check out new products and learn about pricing and deals online, but don\u2019t buy online. Instead, they like to go to retail locations in person to complete purchases. Was there a conversion? Absolutely, but not one that shows up easily in analytics.<\/span><\/p>\n

    Put simply, there\u2019s room for investment in both immediate conversions \u2013 especially on sites such as Snapchat and Instagram \u2014 and long-term customer retention and brand loyalty. The ability to do this using data-driven content is a key factor to look for when choosing a social media marketing agency in 2020.<\/span><\/p>\n

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    1. Grabbing Attention With Creative Content<\/b><\/li>\n<\/ol>\n

      Gimmicks aren\u2019t working anymore. That viral catchphrase was funny the first five hundred times, but those days are gone. The information overload bombarding users is starting to desensitize people of every age group to run-of-the-mill content. <\/span>SEO is still important<\/span><\/a>, and social media is still hugely popular and effective, but advertisers are realizing that <\/span>posts have to go beyond bland<\/span><\/a> if you want to grab the attention of your target audience.<\/span><\/p>\n

      What\u2019s the solution? Merge old school and high-tech. Be creative. Use stunning images, memorable quotes, and words that draw irresistible pictures in the minds of readers. Keep it short, but make sure those 30 seconds are the highlight of someone\u2019s day.<\/span><\/p>\n

      This means investing in attractive content with real substance. People want to feel like you\u2019re speaking directly to them, addressing their needs exactly and honestly. Building a campaign using high-quality content may mean spending more on advertising in the short term, but it\u2019s money well spent. There aren\u2019t many other options if you want to attract online consumers in 2020.<\/span><\/p>\n

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      1. Maximizing Marketing Dollars by Coordinating PPC and Organic Content<\/b><\/li>\n<\/ol>\n

        Paid media works best when paired with branded content marketing. First of all, you attract more followers that way. Working moms and dads, busy college students, and first-time homeowners secretly want to find companies they can trust. So while a quick snippet from paid social media marketing may be the first step in getting your foot in the door, what really builds a productive, long-term relationship is the wealth of high-value content available from on feed or website:<\/span><\/p>\n