{"id":19587,"date":"2021-06-04T13:49:27","date_gmt":"2021-06-04T20:49:27","guid":{"rendered":"https:\/\/www.vdigitalservices.com\/?p=19587"},"modified":"2024-01-18T16:25:07","modified_gmt":"2024-01-18T23:25:07","slug":"how-to-create-a-facebook-ad-that-converts","status":"publish","type":"post","link":"https:\/\/www.vdigitalservices.com\/how-to-create-a-facebook-ad-that-converts\/","title":{"rendered":"How To Create A Facebook Ad That Converts"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Creating a Facebook Ad that converts is vital to the overall success of the Facebook Campaign. Getting traffic to the website is the easy part, but receiving traffic to your website is just a piece of the puzzle. Once you receive traffic on your website, you want to have people take a desired action.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are you looking to drive leads? Try using a Lead Generation Campaign. <\/span><span style=\"font-weight: 400;\">You can ask specific questions to people interested in your business through an automated chat and then continue the conversation with qualified leads directly in Messenger. You can gather customer preferences and create disqualifying questions to prioritize the most qualified leads.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are you looking to drive Page Likes? Try using an Engagement Campaign. <\/span><span style=\"font-weight: 400;\">Reach people more likely to engage with your post. Engagement includes likes, comments, and shares but can also include offers claimed from your page.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are you looking to drive online sales? Try using a Catalog Campaign. <\/span><span style=\"font-weight: 400;\">Show products from your e-commerce store&#8217;s catalog to generate sales.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Awareness<\/span><\/h2>\n<table border=\"3\">\n<tbody>\n<tr>\n<td><b>Objective<\/b><\/td>\n<td><b>Your business goal is to:<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Brand Awareness<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Increase people&#8217;s awareness of your business, brand, or service.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Reach<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Show your ad to as many people as possible in your target audience.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span style=\"font-weight: 400;\">Consideration<\/span><\/h2>\n<table border=\"3\">\n<tbody>\n<tr>\n<td><b>Objective<\/b><\/td>\n<td><b>Your business goal is to:<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Traffic<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Send people from Facebook to any URL you choose, such as your website&#8217;s landing page, a blog post, app, etc.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Engagement<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Reach people more likely to engage with your post. Engagement includes likes, comments, and shares but can also include offers claimed from your page.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">App Installs<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Send people to the store where they can download your business&#8217;s app.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Video Views<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Share videos of your business with people on Facebook most likely to watch it.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Lead Generation<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Collect leads for your business. Create ads that collect info from people interested in your product, such as sign-ups for newsletters.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Messages<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Connect with people on Messenger, Instagram Direct, and WhatsApp. Communicate with potential or existing customers to encourage interest in your business.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span style=\"font-weight: 400;\">Conversion<\/span><\/h2>\n<table border=\"3\">\n<tbody>\n<tr>\n<td><b>Objective<\/b><\/td>\n<td><b>Your business goal is to:<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Conversions<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Encourage people to take a specific action on your business&#8217;s site, such as having them add items to a cart, download your app, register for your site, or make a purchase.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Catalog Sales<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Show products from your e-commerce store&#8217;s catalog to generate sales.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Store Traffic<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Promote your brick-and-mortar business locations to people that are nearby.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The overall goal is to drive customers, not just visitors.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Best Practices:<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Think of how people use social media and how you use social media. You likely don\u2019t spend hours scrolling through your feed and reading everything you see there. Instead, you probably scan your feed rapidly and only tap the things that catch your eye in a few seconds or less. You <\/span><i><span style=\"font-weight: 400;\">need a <\/span><\/i><span style=\"font-weight: 400;\">Facebook Ad creative that\u2019s bold, eye-catching, and engaging.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How To Make Your Facebook Ad More Engaging:<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-19608 alignnone\" src=\"https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2021\/07\/VDS-400x400-vert-ad-subhead.jpg\" alt=\"VDS-400\u00d7400-vert-ad-subhead\" width=\"400\" height=\"400\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use vertical videos: Use a vertical or square aspect ratio. Most people hold their phones vertically, so you&#8217;ll cover more of their screen.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use less text on images: When you use text on your image, try a smaller font and fewer words to lower the proportion of text to image. We&#8217;ve found that images with less than 20% text perform better, though there is no limit on the amount of text you can use in your ad image. <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/388369961318508\" rel=\"nofollow \"><span style=\"font-weight: 400;\">Learn more about text on images<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-19605 alignnone\" src=\"https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2021\/07\/VDS-400x400-low-text-ad-subhead.jpg\" alt=\"VDS-400\u00d7400-low-text-ad-subhead\" width=\"400\" height=\"400\" \/><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add multiple images using the carousel format: Carousel allows you to show several images for people to scroll through at the same cost. It&#8217;s a great opportunity if you have lots of product or brand images. <\/span><a href=\"https:\/\/www.facebook.com\/help\/927639917355563\" rel=\"nofollow \"><span style=\"font-weight: 400;\">Get carousel tips<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-19607 alignnone\" src=\"https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2021\/07\/VDS-400x400-slideshow-subhead.gif\" alt=\"VDS-400\u00d7400-slideshow-subhead\" width=\"400\" height=\"400\" \/><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add movement: Ads with movement stand out in News Feed. When you make a Stories ad, you can use <\/span><a href=\"https:\/\/www.facebook.com\/help\/449517262468597\" rel=\"nofollow \"><span style=\"font-weight: 400;\">free templates<\/span><\/a><span style=\"font-weight: 400;\"> that automatically animate your ad. You can also edit the colors, images, and fonts.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-19606 alignnone\" src=\"https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2021\/07\/VDS-400x400-movement-subhead.gif\" alt=\"VDS-400\u00d7400-movement-subhead\" width=\"400\" height=\"400\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some tips to take into consideration when creating your Ad.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep Your Ad Copy Short<\/span><span style=\"font-weight: 400;\"> &#8211; <\/span><span style=\"font-weight: 400;\">People on Facebook and Instagram scan quickly. In <\/span><a href=\"https:\/\/www.mmaglobal.com\/news\/mobile-marketing-association-reveal-brands-need-first-second-strategy\" rel=\"nofollow \"><span style=\"font-weight: 400;\">research conducted by the Mobile Marketing Association<\/span><\/a><span style=\"font-weight: 400;\">, it took 2\u20133 seconds for two out of three people to see and cognitively recognize desktop ads compared to 0.4 seconds on mobile. Keep your text short, clear, and concise to get your message across.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Give Audience Fewer Choices<\/span><span style=\"font-weight: 400;\"> &#8211; It\u2019s smart to give your audience as few product choices as possible. The reason for this is that ads with fewer products tend to outperform ads with many products. If you\u2019ve ever heard of \u201cdecision fatigue,\u201d you know that extensive decision-making is stressful for the human brain and that people tend to shut down when faced with too many decisions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep your discounts in dollars vs. percentages<\/span><span style=\"font-weight: 400;\"> &#8211; When it comes to discounts, your customers want to know exactly how much they\u2019re saving. For example, \u201c$35 off carpet cleaning special\u201d rather than \u201c15% off carpet cleaning special.\u201d This streamlines the decision-making process for your customers and saves them from having to do the math in their heads \u2013 something we all appreciate.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have a Strong CTA (Call-To-Action)<\/span><span style=\"font-weight: 400;\"> &#8211; A strong call to action can help you stand out from others and allows you to tell people the action that you would like them to take.\u00a0 Here is an example: &#8220;Contact Us Today&#8221; people already know it&#8217;s today and that you want them to contact them. That is obvious, but you can re-write the call to action to be more robust and more actionable. &#8220;Contact us on how you can save hundreds off your electric bill this summer.&#8221;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Experiment with Different Ad Types<\/span><span style=\"font-weight: 400;\"> &#8211; Facebook offers a variety of different ads. Single image ads, carousel ads, video ads, catalog ads, and dynamic ads. Knowing how each Ad works will allow you to see how you can make that applicable to your campaign. You can also know what type of ads your customers are more likely to interact with; just be careful with Ad Fatigue.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Conclusion:<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When creating a Facebook Ad, make sure you have a strong message and that you\u2019re setting your campaign up for success. At V Digital Services, we understand that managing your Facebook advertising can be challenging. That\u2019s why we provide turnkey solutions that will take your online advertising to the next level. <\/span><a href=\"https:\/\/www.vdigitalservices.com\/contact-us\/\"><span style=\"font-weight: 400;\">Contact us today.\u00a0<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating a Facebook Ad that converts is vital to the overall success of the Facebook Campaign. Getting traffic to the website is the easy part, but receiving traffic to your website is just a piece of the puzzle. Once you receive traffic on your website, you want to have people take a desired action. Are [&#8230;] <a class=\"moretag red\" href=\"https:\/\/www.vdigitalservices.com\/how-to-create-a-facebook-ad-that-converts\/\">KEEP READING<\/a><\/p>\n","protected":false},"author":13,"featured_media":25691,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"acf":[],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/posts\/19587"}],"collection":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/comments?post=19587"}],"version-history":[{"count":0,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/posts\/19587\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/media\/25691"}],"wp:attachment":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/media?parent=19587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/categories?post=19587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/tags?post=19587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}