Are you a business owner looking to improve your marketing strategy this year?
Programmatic advertising is cutting-edge technology that allows you to reach and engage with potential customers more effectively than ever before. By using automated systems, programmatic advertising can ensure that each impression is delivered to the right person, place, and time. This means better results for your business, increased ROI, and overall success.
If you desire to stay ahead of the competition and drive more leads toward your business, then programmatic advertising is what you need. Its advanced algorithms and precise targeting capabilities make it an investment that will pay off in spades!
BENEFITS OF PROGRAMMATIC ADVERTISING
So, why should you be interested in programmatic media to market your business? Not only is it a strategy that your competitors are probably (read: definitely) using, but it also offers an impressive range of benefits, including:
A DATA-DRIVEN APPROACH TO DIGITAL MARKETING
When you invest in automated ad buying, you gain the advantage of a wealth of data to drive your decisions. Both the buyers and sellers in programmatic marketing benefit from this invaluable information, as it eliminates the guesswork from the ad buying process as a whole.
LESS WASTED AD SPEND
Programmatic technology relies on machine learning, which can work wonders for the efficiency of your next online advertising campaign. When the success of a given campaign is optimized by artificial intelligence, ineffective efforts are dramatically reduced.
This can cut your overall ad costs, freeing up more of your budget to expand efforts elsewhere and ensure you get the most for your money.
PRECISE TARGETING
What if you could guarantee that the perfect ad would appear in front of the exact online user it was intended for at just the right moment? That is exactly what is possible with programmatic advertising campaigns. You can refine your targeting according to an impressively wide range of tactics, allowing you to easily narrow ad placement down to a particular audience segment.
EXPANDED REACH
When you compare programmatic vs. display network advertising, one of the foundational differences in reach. A display ad network is a closed ecosystem; that is, they are specifically limited to the websites that are a part of the network. However, programmatic advertising offers a platform that features ad inventory from multiple exchanges, substantially extending your reach. In other words, more people will see your ads than they would on any display network…, and that’s a major win.
MAXIMUM EFFICIENCY AND CONTROL
The traditional media buying process requires significant manual work and time. With a manual approach, you’ll be juggling multiple requests for proposals (RFPs), manual insertions of orders (IOs), and human-to-human negotiations – all of which slow down your progress. Also, manual media buying typically requires you to purchase ads in bulk, providing little control over ad placement and inventory.
Programmatic ad buying systematically solves all of those problems. The result is an impressively efficient process that allows you to wield exceptional control over your final results.
INCREASED ROI
When you add up all of the programmatic ad benefits named above, you cannot ignore the outstanding value of this marketing tactic. Whether you’re working with a limited budget or extensive flexibility in your ad spend, you can look forward to an excellent return on your investment – and that’s truly the ultimate advantage.
Some ways programmatic is used;
- Display Ads
- Retargeting/Remarketing Ads
- Video display ads
- Video retargeting/remarketing ads
- Audio/Podcasts
- Streaming TV/CTV
- Hyperlocal
- Proximity-based
- -Geofencing
- -Lookback
- Billboard Display Ads
- App Ads -rewarded app ads
Not All Programmatic Ad Solutions are Created Equally
Programmatic ads may be a savvy method for simplifying the media buying process, but the actual practice of planning and implementing a solid strategy can be complex. This makes it incredibly important that you partner with an experienced and dedicated team that can deliver meaningful, measurable results.
By 2025, programmatic ad spend is expected to exceed $270 billion, accounting for over 90% of all digital marketing spending. What does this mean for your brand? Well, you can be sure that your competitors will be utilizing programmatic ad buying to stay one step ahead – so if you want to have the advantage, you’ll need to work with an agency that is at the top of its game.
The programmatic ad experts at V Digital Services rely on their extensive expertise, industry-leading tools, and skillful innovation to go above and beyond on behalf of our clients. Here are just a few things that set our services apart:
Precision-Level Data and Targeting
Every single move we make is informed by tangible data – and our years of in-depth experience in the field. Our programmatic ad solutions utilize a superior approach to data analysis, building a strong foundation of insights to inform and refine your campaign strategy.
Next-level Ad Inventory
Reap the benefits of access across numerous exchanges and DSP, so your brand can capitalize on premium-quality cross-platform inventory at fair prices.
Proprietary Solutions and Strategies
Innovation is essential, but experience is also a must – and our talented team has both at V Digital Services. As an established leader in the digital marketing space, we’ve invested significant time and effort into crafting in-house solutions and tools to support our clients.
Ad Tech with a Human Touch
There’s no question that technological advancements are changing the marketing landscape, providing more efficiency and accuracy than was ever thought possible. But even so, a “set it and forget it” strategy will inevitably fall short – because human influences continue to be a crucial ingredient of marketing success. We’ve perfected an approach that combines the best of both worlds, elevating efficiency without sacrificing results.
Transparent Reporting and Ongoing Optimization
We are committed to serving our clients with integrity at V Digital Services. This means that you’ll always know exactly how your campaigns perform, thanks to consistent reporting and open, honest communication. On our end, we use detailing reporting to fuel campaign optimization efforts, ensuring we constantly seize every opportunity for improvement.
Are there risks associated with programmatic ad buying?
You may have heard cautionary tales about programmatic digital advertising and online fraud. And as with any new technology, fraudsters are constantly searching for opportunities to use programmatic ad buying to their advantage – but choosing a trusted partner will always protect your brand safety. V Digital Services implements 100% ethical, safe practices to safeguard your business and protect the integrity of your campaign.
We also hear about concerns regarding branded ads appearing alongside dubious content in questionable places or even at poor times. And when you consider how these issues could impact brand integrity, these concerns are absolutely valid. Here’s the good news: Our programmatic ad team utilizes only the highest quality, most credible networks to avoid these problems. You can have the peace of mind of knowing that a highly capable team is actively managing your programmatic ad campaigns, selecting premium inventory placements, and prioritizing brand integrity above all.
V Digital Service Is here to Help with Your Programmatic Advertising Needs
If you are a business owner looking to improve your marketing strategy this year, Programmatic Advertising could be an excellent option for you. The experts at V Digital Service have taken out the learning curve needed by assisting businesses nationwide with implementing and running programmatic campaigns. We have found that programmatic has been proven effective for many businesses seeking to boost their online presence and drive sales.
Don’t wait any longer! Click here now to learn how programmatic advertising can help transform your business into a powerhouse today.
Photo credits: Dilok Klaisataporn, Antlii