{"id":5803,"date":"2017-12-19T09:00:13","date_gmt":"2017-12-19T16:00:13","guid":{"rendered":"https:\/\/www.vdigitalservices.com\/?p=5803"},"modified":"2024-01-18T16:26:23","modified_gmt":"2024-01-18T23:26:23","slug":"branded-hashtags-creating-promoting","status":"publish","type":"post","link":"https:\/\/www.vdigitalservices.com\/branded-hashtags-creating-promoting\/","title":{"rendered":"Branded Hashtags: Creating and Promoting"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5810\" src=\"https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2021\/07\/infographic.jpg\" alt=\"Branded Hashtags: Creating and Promoting\" width=\"900\" height=\"1601\" \/><\/p>\n<p>Hashtags have become as important across social media and search engines like Google and Bing as your actual business name. Branded hashtags are a way to gain attention across platforms and so your community and costumer base can follow your company and associated digital campaigns. A branded hashtag is defined as \u201cbranded\u00a0term, phrase or call to action\u201d in hashtag form, for example #GivingTuesday \u2013 a yearly charity digital campaign that started with a hashtag. Bottom line: hashtags increase\u00a0<a href=\"https:\/\/sproutsocial.com\/features\/social-media-engagement\" target=\"_blank\" rel=\"noopener noreferrer\">social media engagement<\/a>.<\/p>\n<p>When you create a hashtag, you give users a new way to get in touch with your business on social. Or users can simply engage in the conversation happening around that hashtag. However you use your hashtag, it\u2019s another way to gain engagement through social media from your current customer base and also gain attention from potential customers.<\/p>\n<h2>Reasons to Create a Hashtag<\/h2>\n<p>There are many reasons you may start a branded hashtag for your business. It could be to start a Twitter chat around your service or business topic and range from promoting a product to promoting an event.<\/p>\n<p>Some other well-known reasons why businesses create and use branded hashtags:<\/p>\n<ul>\n<li>Promotions and Campaigns<\/li>\n<li>Events<\/li>\n<li>Contests<\/li>\n<li>Charity Activities<\/li>\n<li>Product Launches &amp; Specials<\/li>\n<li>Career Opportunities Within Your Business<\/li>\n<li>To facilitate user-generated content<\/li>\n<li>Showcase brand ambassadors and fans<\/li>\n<\/ul>\n<h2>How to Create a Hashtag<\/h2>\n<p>While there are not any hard and fast rules to creating a hashtag, there are some basic tips that work no matter the reason for your new branded hashtag.<\/p>\n<ul>\n<li>On the shorter side. The recommended length is 6 characters.<\/li>\n<li>Easy to remember. Anything complicated that doesn\u2019t remind people instantly of your brand, will be forgotten and not utilized. Also, any abnormally spelled words often fail unless you\u2019re absolutely sure your community knows you be that spelling.<\/li>\n<li>Exclusive to your brand \u2013 be sure to check if the hashtag is already in use.<\/li>\n<li>Focused on one message. Don\u2019t mix two words together that are unrelated or mean opposite things.<\/li>\n<li>Unique and not generic. Anything generic can be easily co-opted by another brand.<\/li>\n<li>Not a Slang term. Check sites to see if your wanted word or phrase can possibly mean something entirely different than you attended.<\/li>\n<\/ul>\n<h2>Is It Time to Use a Hashtag?<\/h2>\n<p>Once you\u2019ve found a hashtag that isn\u2019t already being used by another brand or campaign so it\u2019s uniquely yours, it\u2019s probably time to launch. The time to launch a hashtag across platforms is when you have news to share or a campaign specifically targeted to that hashtag. We suggest planning out your social media calendar at least 30 days out to see where all the opportunities to use your hashtag can be found. This way you can visually see where your hashtag fits into your daily messages.<\/p>\n<h2>Promoting Your Hashtag<\/h2>\n<p>Now you\u2019ve decided on a hashtag-fantastic! Now it\u2019s time to promote it. The easiest and first step is to just jump in and start added it to the appropriate social media posts. You can even make a \u201cannouncement\u201d post of the hashtag to gain attention and let people know it\u2019s ready to use. Also, let your customers and fans know about the hashtag.<\/p>\n<p>Here\u2019s some tips on where to use your branded hashtag:<\/p>\n<ul>\n<li>Twitter, known as the home of the hashtag. This is where your branded hashtag can have the most life. Not only can each tweet have a hashtag and it can also have a link. With the new character count on Twitter, you can easily add your branded hashtag to every tweet it works with.<\/li>\n<li>Facebook, while hashtags haven\u2019t caught on like they have on other platforms, they are still useful. One best use is for Facebook search, this way people can see across pages and profiles what is going on with the hashtag. Best use is for campaigns and sharing user-generated content.<\/li>\n<li>Instagram, the second home of the hashtag along with Twitter. One tip \u2013 if you share from Instagram to twitter, use your hashtag first. This way it won\u2019t be cut off during the share. Instagram allows several hashtags to be use on one post. Your hashtag should always come first followed by the next two most important hashtags to your company or campaign.<\/li>\n<li>Pinterest, the vision board of social media. You can create a board just based off a hashtag. It\u2019s a fantastic place to showcase anything to do with brand ambassadors and campaign. You can even let your brand ambassadors and fan contribute to the board.<\/li>\n<\/ul>\n<p>There are also \u201chashtag\u201d directories to list your hashtag in. The most most known site is:<\/p>\n<p>#Twubs: <a href=\"https:\/\/twubs.com\/p\/register-hashtag\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/twubs.com\/p\/register-hashtag<\/a><\/p>\n<p>Twubs is a free registration that exposes the primary information about your hashtag in a format optimized for search engines.<\/p>\n<p>Also, there are many tools like Hootsuite and SproutSocial that will track and report of hashtags for you inside their social media packages.<\/p>\n<p>Is your business ready for a brand hashtag? If so, now is the time to launch and get that brand exposure. There are even more tips to creating a hashtag that we\u2019ll be discussing soon, so be sure to check back in.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hashtags have become as important across social media and search engines like Google and Bing as your actual business name. Branded hashtags are a way to gain attention across platforms and so your community and costumer base can follow your company and associated digital campaigns. A branded hashtag is defined as \u201cbranded\u00a0term, phrase or call [&#8230;] <a class=\"moretag red\" href=\"https:\/\/www.vdigitalservices.com\/branded-hashtags-creating-promoting\/\">KEEP READING<\/a><\/p>\n","protected":false},"author":4,"featured_media":26099,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"acf":[],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/posts\/5803"}],"collection":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/comments?post=5803"}],"version-history":[{"count":0,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/posts\/5803\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/media\/26099"}],"wp:attachment":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/media?parent=5803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/categories?post=5803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/tags?post=5803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}