Creating Your Social Media 2023 Marketing Calendar
It’s time to rev up your social media marketing engine for 2023! And what better way to kick things off than by creating a solid marketing calendar? At V Digital Services, we understand the value of a well-planned calendar for social media success. That’s why we’re excited to share our top tips and ideas for creating a marketing calendar that will help you reach your goals and engage your audience.
We’ll delve into the importance of having a marketing calendar and provide valuable insights on how to create a calendar that works for your business. We’ll also share some creative ideas for the types of content and campaigns to include in your calendar to keep things fresh and interesting.
The importance of a Social Media Marketing Calendar
The importance of a marketing calendar for social media cannot be overstated. A marketing calendar helps to organize and plan out marketing efforts in advance, allowing you to be more efficient and effective in your social media marketing strategy. A marketing calendar can also help to improve consistency and coordination, ensuring that your social media presence stays on track and on message.
But that’s not all; a marketing calendar can also be a valuable tool for measuring and analyzing results. By setting specific goals and objectives and tracking your progress over time, you can better understand what’s working and what needs to be adjusted in your marketing strategy. This can help you optimize your marketing strategy and make more informed decisions moving forward.
In short, a marketing calendar is essential to any successful social media marketing plan. By taking the time to create a comprehensive and well-organized calendar, you can set yourself up for success and make the most of your social media marketing efforts in 2023.
Tips for creating a successful marketing calendar for social media
To help you get started, we’ve compiled a list of tips for creating a comprehensive and effective marketing calendar for social media. From setting specific goals and objectives to considering your target audience and utilizing data and analytics, these tips will help you create a marketing calendar tailored to your business and helps you to reach your marketing goals.
So let’s dive in and explore some key considerations for creating a successful marketing calendar for social media in 2023.
Tailor your marketing calendar to the needs and goals of your business
When creating your marketing calendar for social media, it’s important to consider your business’s specific needs and goals. This may involve setting specific goals and objectives, such as increasing brand awareness or driving website traffic. It’s a good idea to research and identify key dates and events that may be relevant to your business and to incorporate them into your calendar. For example, if you’re a retailer, you might want to include holidays and sales events in your calendar. By considering key dates and events, you can ensure that your marketing efforts are timely and relevant to your audience.
Consider your target audience
Another key aspect of creating a successful marketing calendar is considering your target audience. What types of content and campaigns are most likely to appeal to your followers and potential customers? By understanding the interests and preferences of your target audience, you can create content and campaigns that are more likely to engage and convert. This may involve conducting market research or utilizing social media analytics tools to gain insights into your audience. By taking the time to consider your target audience, you can create a marketing calendar that is more effective at reaching and engaging your audience.
Use tools to create and manage your marketing calendar
Finally, don’t forget to use tools such as a spreadsheet or marketing software to create and manage your marketing calendar. These tools can help you to stay organized and on track. Using tools to create and manage your marketing calendar allows you to easily see what has been scheduled and what still needs to be done. This can help you stay on top of your marketing efforts and ensure that you meet your goals. In addition, tools can provide valuable analytics and insights into the performance of your marketing campaigns, allowing you to make informed decisions and optimize your marketing strategy in the future.
Ideas for content and campaigns to include in your social media marketing calendar
Now that we’ve covered some tips for creating a successful marketing calendar for social media, it’s time to explore some ideas for the types of content and campaigns to include in your calendar. There are many different options to consider regarding the types of content and campaigns to include in your marketing calendar, so it’s important to choose those that are most relevant and engaging for your business and target audience.
Whether you’re looking to mix evergreen content with timely content, focus on a specific theme or campaign, or experiment with new types of content and campaigns, there are many ways to keep your marketing calendar fresh and interesting. In the following list, we’ll provide some ideas and inspiration for the types of content and campaigns to include in your marketing calendar for 2023.
Mix evergreen content with timely content
Evergreen content is always relevant and can be shared anytime, while timely content is related to current events or trends. Including a combination of both types of content in your calendar can keep things fresh and interesting for your followers.
Focus on a specific theme or campaign
Consider focusing on a specific theme or campaign for a certain period of time, such as a series of posts about the benefits of your products or services or a focus on a particular holiday or event. This helps create a cohesive and cohesive message for your audience.
Experiment with new types of content and campaigns
Don’t be afraid to try out new things, such as new social media platforms or different types of content, like live video or interactive polls. This can help you to discover what works best for your business and your audience.
2023 Monthly Social Media Marketing Calendar
As we turn the page on the current calendar year, it’s time to start planning for the holidays and observances that are coming up in the next 12 months. From international celebrations to cultural and religious traditions, there are many opportunities to recognize important events and causes throughout the year. In this content section, we’ll highlight some of the most significant holidays and observances coming up in the next calendar year. From Valentine’s Day to Thanksgiving and beyond, there’s something for everyone on this list. Keep an eye on this space for more information and ideas on participating in and celebrating these special occasions.
January Holidays + Observances
Happy New Year! As we kick off the new year in 2023, it’s a great time to start planning your social media calendar. Here is a list of January holidays and observances that you may want to consider incorporating into your social media content. From National Thank You Month to National Slavery and Human Trafficking Prevention Month, there are plenty of opportunities to create engaging and relevant content for your followers.
Monthly
- National CBD Month
- Weight Loss Awareness Month
- National Blood Donor Month
- National Thank You Month
- National Poverty in America Awareness Month
Weekly
- January 1-7 – Diet Resolutions Week
- January 12-18 – Sugar Awareness Week
- January 22-28 – School Choice Week
Daily
- January 1 – New Year’s Day #NewYearsDay
- January 2 – National Science Fiction Day
- January 4 – National Trivia Day #NationalTriviaDay
- January 10 – Houseplant Appreciation Day
- January 9 – College Football Playoff National Championship
- January 9 – National Clean off your Desk Day #CleanOffYourDeskDay
- January 14 – Dress up Your Pet Day
- January 15 – National Hat Day #NationalHatDay
- January 16 – Martin Luther King, Jr. Day (third Monday in January)
- January 19 – National Popcorn Day
- January 20 – Cheese Lovers Day #CheeseLoversDay
- January 21 – National Hugging Day
- January 26 – Spouses Day
- January 28 – Data Privacy Day
- January 29 – National Fun at Work Day
February Holidays + Observances
As the year 2023 continues, there are plenty of opportunities to celebrate and recognize important holidays and observances on your social media calendar. In February, you can recognize holidays like Valentine’s Day and Presidents’ Day, as well as observances like National Heart Month and National African American History Month.
Whether you’re looking to celebrate love, recognize historical figures, or promote important causes, there are plenty of ways to engage and connect with your followers on social media.
Monthly Observances
- Black History Month
- American Heart Month
- National Weddings Month
- National Children’s Dental HealthMonth
- National Snack Food Month
Weekly Observances
- February 1-7 – Children’s Authors and Illustrators Week
- February 6-12 – Freelance Writers Appreciation
- February 14-20 – Random Act of Kindness Week
Daily
- February 1 – National Dark Chocolate Day
- February 2 – Groundhog Day
- February 3 – National Wear Red Day
- February 4 – World Cancer Day
- February 7 – National Send a Card to a Friend Day
- February 12 – National Pizza Day
- February 11 – National Make-a-Friend Day
- February 12 – Abraham Lincoln’s Birthday
- February 14 – Valentine’s Day, National Organic Donor Day
- February 20 – Presidents Day, George Washington’s Birthday
- February 18 – National Drink Wine Day
- February 22 – National Margarita Day
- February 23 – Digital Learning Day
- February 24 – National Tortilla Chip Day
March Holidays + Observances
March is a month full of holidays and observances for people worldwide. From International Women’s Day to St. Patrick’s Day, many opportunities exist to celebrate and recognize important events and causes. Check out this list of March holidays and observances for 2023 to see what’s coming up and start planning your social media content.
Monthly Observances
- Women’s History Month
- National Nutrition Month
- National Craft Month
- American Red Cross Month
Weekly Observances
- March 7-13 – National Foreign Language Week
- March 12-18 – Girl Scout Week
- March 13-19 – International Brain Awareness Week
- March 19-25 – National Poison Prevention Week
Daily
- March 1- National Peanut Butter Lover’s Day
- March 2- National Read Across America Day, Dr. Seuss’s Birthday, World Book Day
- March 3 – National Day of Unplugging, Employee Appreciation Day
- March 4 – National Grammar Day
- March 5 – Daylight Savings Time (Clock forward)
- March 6 – National Dentist Day
- March 8 – International Women’s Day
- March 12 – Plant a Flower Day
- March 12 – Oscars Academy Awards
- March 14 – National Pi Day
- March 17 – St. Patrick’s Day, Red Nose Day
- March 23 – National Puppy Day, Agriculture Day (Ag Day)
- March 24 – National Cocktail Day
- March 26 – Make Up Your Own Holiday Day
- March 28 – Respect Your Cat Day
- March 29 – National Mom and Pop Business Owners Day
- March 30 – National Doctors Day
- March 31 – Crayon Day, Transgender Day of Visibility
April Holidays + Observances
People around the world celebrate numerous holidays and observances during April as well. From Earth Day to Easter, there are many opportunities to celebrate and recognize important events and causes. Check out this list of April holidays and observances for 2023 to see what’s coming up and start planning your social media content. Whether you’re looking to recognize a special occasion or want to spread awareness about a particular cause, there’s something for everyone on this list.
Monthly Observances
- Autism Awareness Month
- Stress Awareness Month
- Earth Month
- National Garden Month
- International Guitar Month
Weekly Observances
- April 16-22 – National Volunteer Week
- April 23-29 – National Library Week, Medical Laboratory Professional Week
Daily
- April 1 – April Fools’ Day
- April 2 – World Autism Awareness Day
- April 5 – National Deep Dish Pizza Day, National Dandelion Day
- April 6-9 – Masters Golf Tournament
- April 6 – National Student-Athlete Day
- April 7 – National Beer Day, World Health Day
- April 8 – National Empanada Day, Zoo Lover’s Day
- April 14-16 & April 21-23 – Coachella Music Festival
- April 10 – National Hug Your Dog Day
- April 11 – National Pet Day
- April 12 – Grilled Cheese Day
- April 18 – Husband Appreciation Day, Tax Day
- April 22 – Earth Day
- April 28 – National Superhero Day
- April 30 – Adopt a Shelter Pet Day
May Holidays + Observances
From May Day to Memorial Day, there are many opportunities to celebrate and recognize important events and causes. Here are the May holidays and observances for 2023 to see what’s coming up and start planning your social media content.
Monthly Observances
- National Photo Month
- National Mental Health Month
- Gifts from the Garden Month
- National Military Appreciation Month
- National BBQ Month
Weekly Observances
- May 1 – May 5 – Teacher Appreciation Week
- May 6 – May 12 – Nurses Week
- May 17 – May 22 – National Travel and Tourism Week
Daily
- May 2 – Thank a Teacher Day
- May 4 – Star Wars Day, Firefighters Day, World Password Day
- May 5 – Cinco De Mayo
- May 6 – Kentucky Derby, National Nurses Day
- May 11 – Eat What You Want Day
- May 13 – World Fair Trade Day
- May 14 – Mother’s Day
- May 18 – International Museum Day
- May 19 – NASCAR Day
- May 29 – Memorial Day
June Holidays + Observances
From World Environment Day to Father’s Day, June has many opportunities to celebrate and recognize important events and causes. Get ready to plan your social media content for June 2023 with this comprehensive list of holidays and observances. From celebrating special occasions to raising awareness about important causes, there’s something for everyone on this list. Start planning now and make the most of these opportunities to connect with your audience and engage with them on a deeper level.
Monthly Observances
- Men’s Health Month
- LGBTQ Pride Month
- National Safety Month
- Alzheimer’s & Brain Awareness Month
- Great Outdoors Month
Weekly Observances
- June 4-10 – National Gardening Week
- June 12-18 – Men’s Health Week
Daily
- June 2 – National Donut Day
- June 4 – National Cheese Day, Hug Your Cat Day
- June 5 – World Environment Day
- June 8 – National Best Friends Day
- June 13 – National Weed Your Garden Day
- June 14 – Flag Day
- June 15 – National Nature Photography Day
- June 18 – International Picnic Day, Father’s Day
- June 21 – National Selfie Day, First Day of Summer / Summer Solstice
- June 23 – National Take a Dog to Work Day
- June 28 – International Body Piercing Day
- June 30 – Social Media Day
July Holidays + Observances
July is filled with exciting holidays and observances! From Independence Day to World Population Day, there are plenty of opportunities for celebrating and recognizing important events and causes. In 2023, you can use this list of July holidays and observances as a guide for planning your social media content.
Monthly Observances
- Ice Cream Month
- National Independent Retailer Month
- National Grilling Month
- National Hemp Month
Weekly Observances
- July 16-22 – Independent Retailers Week
- July 16-22 – Capture the Sunset Week
- July 16-20 – National Parenting Gifted Children Week
Daily
- July 1 – National Postal Worker Day, Joke Day
- July 4 – Independence Day
- July 11 – National 7-Eleven Day
- July 12 – Amazon Prime Day
- July 13 – French Fry Day
- July 17 – World Emoji Day, Disneyland’s Birthday
- July 19 – Hot Dog Day
- July 23 – Parents’ Day
- July 26 – No Makeup Day
- July 30 – National Support Public Education Day
- July 31 – Avocado Day
August Holidays + Observances
August 2023 brings a variety of holidays and special observances that allow people to recognize, commemorate, and celebrate diverse cultures, communities, and causes worldwide. From International Day of the World’s Indigenous Peoples to Women’s Equality Day, these observances throughout the month unite communities in solidarity or commemorate important historical moments. Creating thoughtful posts honoring these special occasions is a great way to build relationships with your followers while adding value to their lives.
Monthly Observances
- Back to School Month
- Water Quality Month
- National Eye Exam Month
Weekly Observances
- August 6-12 – National Farmers Market Week
- August 4-13 – Sturgis Motorcycle Rally
Daily
- August 4 – NFL Preseason Begins, International Beer Day
- August 9 – Book Lover’s Day
- August 13 – Left-hander’s Day
- August 16 – National Tell a Joke Day
- August 19 – World Photo Day
- August 20 – National Lemonade Day
- August 21 – Senior Citizens Day
- August 26 – National Dog Day
- August 26 – Women’s Equality Day
September Holidays + Observances
September brings many special days and observances for people worldwide to celebrate. In 2023, some of these special events and causes include International Day of Peace, Labor Day, National Grandparents’ Day, and Constitution Day. This is a great opportunity to create content that resonates with your audience and marks these important occasions. Start planning now to make the most of these holidays by crafting meaningful messages, posts, videos, and photos related to them on your social media platforms.
Monthly Observances
- Wilderness Month
- Hispanic Heritage Month
- Better Breakfast Month
- Childhood Cancer Awareness Month
Weekly Observances
- September 10-16- National Suicide Prevention Week
- September 17-23 – International Week of the Deaf
Daily
- September 2– International Bacon Day
- September 4 – Labor Day
- September 5 – Cheese Pizza Day
- September 6 – Read a Book Day
- September 8 – National Literacy Day
- September 10 – National Grandparents Day
- September 11 – 9/11, Patriot’s Day
- September 17 – Patriot’s Day
- September 19 – Talk Like a Pirate Day
- September 22 – Native American Day
- September 26 – National Voter Registration Day
- September 29 – World Heart Day
- September 30 – International Podcast Day
October Holidays + Observances
October brings a range of holidays and observances to celebrate, recognize, and honor important events and causes around the world. In 2023, there are numerous noteworthy occasions in October’s calendar – from International Day of Older Persons to Halloween; there are plenty of important events and causes to mark on your calendar.
Monthly Observances
- Breast Cancer Awareness Month
- National Pizza Month
- Bully Prevention Month
- Adopt a Shelter Dog Month
- Financial Planning Month
Weekly Observances
- October 9-13 – National Work from Home Week
- October 23-31 – Red Ribbon Week
- October 23-29 – Respiratory Care Week
Days
- October 1 – Coffee Day
- October 2 – Name your Car Day
- October 4 – National Taco Day
- October 5 – World Teacher’s Day
- October 6 – World Smile Day
- October 9 – Columbus Day, aka Indigenous People’s Day
- October 10 – World Mental Health Day
- October 16 – Boss’s Day
- October 28 – Make a Difference Day
- October 31 – Day of the Dead Begins, Halloween
November Holidays + Observances
As the year begins to wind down, November of 2023 is full of holidays and observances that can be used to create compelling social media content. From Veterans Day to Thanksgiving, there are plenty of important events and causes to mark on your calendar. Planning for these events can help ensure that you create content that speaks to your audience while honoring the occasion in meaningful ways.
Monthly Observances
- Peanut Butter Lovers’ Month
- National Healthy Skin Month
- National Diabetes Awareness Month
- Music Month
- No Shave November
Weekly Observances
- November 13-17 – World Kindness Week, American Education Week
- November 20-26 – National Game and Puzzle Week
Daily
- November 1 – World Vegan Day
- November 2 – Day of the Dead Ends
- November 5 – Daylight Savings Day (Clock backward)
- November 11 – Veterans Day
- November 23 – Thanksgiving Day
- November 24 – Black Friday
- November 25 – Small Business Saturday
- November 27 – Cyber Monday
- November 28 – Giving Tuesday
December Holidays + Observances
As the year draws to a close, December is a time to reflect and celebrate, and it’s filled with various holidays and observances connecting us to our communities. From Hanukkah to Christmas to welcoming a New Year, there are plenty of important events and causes to mark on your calendar. Start planning now to honor these important observances and end the year on a high note.
Monthly Observances
- National Identity Theft Prevention and Awareness Month
- Operation Santa Paws
- National Write a Business Plan Month
Weekly Observances
- December 3-9 – National Handwashing Awareness
- December 7-15 – Hanukkah
- December 25-January 5 – The 12 Days of Christmas
- December 26-January 1 – Kwanzaa
Daily
- December 4 – Cookie Day
- December 6 – St. Nicholas Day
- December 7 – Pearl Harbor Remembrance Day
- December 9 – Christmas Card Day
- December 10 – Nobel Prize Day
- December 14 – Free Shipping Day
- December 15 – National Ugly Sweater Day
- December 21 – First Day of Winter / Winter Solstice
- December 23 – Festivus
- December 24 – Christmas Eve
- December 25 – Christmas Day
- December 31 – New Year’s Eve
Work with the Social Media Marketing Pros at V Digital Services
Marketing calendars are an essential component of any successful social media marketing plan. By creating a comprehensive and well-organized calendar, you can set yourself up for success and make the most of your social media marketing efforts in 2023. In addition, by considering the specific needs and goals of your business, your target audience, and the types of content and campaigns to include in your calendar, you can create a marketing calendar tailored to your business which helps you reach your marketing goals.
If you’re looking for help with your social media marketing in 2023, don’t hesitate to contact V Digital Services. Our team of experts is here to help you create a successful marketing calendar and to develop a social media marketing strategy that works for your business. Contact us today to learn more about how we can help you to reach your marketing goals in 2023.