{"id":5867,"date":"2018-02-05T10:12:03","date_gmt":"2018-02-05T17:12:03","guid":{"rendered":"https:\/\/www.vdigitalservices.com\/?p=5867"},"modified":"2024-01-18T16:26:05","modified_gmt":"2024-01-18T23:26:05","slug":"understanding-influencer-marketing-small-businesses","status":"publish","type":"post","link":"https:\/\/www.vdigitalservices.com\/understanding-influencer-marketing-small-businesses\/","title":{"rendered":"Understanding Influencer Marketing for Small Businesses"},"content":{"rendered":"

In the business world, there has been a lot of hype around influencer marketing. Most of the talk is around paying celebs big money to be seen on Instagram, Twitter, or YouTube with your product. Not only are celebrity driven paid product endorsements out of trend as consumers become more aware about paid influencer marketing techniques, having a celeb endorse your product is also out of reach for small businesses.<\/p>\n

Influencer marketing is not out of reach for the average small business, it just needs to be rethought and scaled. The way to go is micro-influencer marketing.<\/p>\n

What is Micro-Influencer Marketing?<\/h2>\n

Micro-influencer marketing is the same idea as influencer marketing but it is when a brand pivots to working with smaller, more niche influencers. A micro-influencer is someone who has a smaller community following, and they work or specialize in a particular vertical (like makeup or street fashion) and frequently share social media content about their interests directly to their online community. They could be an influencer on just one platform, like Instagram, or across a few at once.<\/p>\n

Why choose a Micro-Influencer?<\/h2>\n

For one, they have far better actual engagement rates. Their online community pays attention to what they share and the opinions they have. Many marketing studies have found that as an influencer\u2019s number of followers increases, their number of likes and comments decreases. It is recommended that smaller brands work with micro-influencers with Instagram followings in the 1,000-10,000 range for example. The same can be said of Twitter, although the range goes up to the 20,000 follower range.<\/p>\n

How Do You Pick Which Micro-Influencers to Work With?<\/h2>\n

This is where some critical time and research come into play. You will want to work with people who align with your brand identity and story. First, you\u2019ll want to decide which social media channels you want to grow your presence. Is it Instagram, Facebook, Pinterest or Twitter? Maybe it\u2019s all at once. Then, you need to decide which metrics will define your goals. Are you looking for more shares on your posts? More comments or more followers?<\/p>\n

Here are some steps to get you started:<\/p>\n