{"id":6050,"date":"2018-02-13T16:44:12","date_gmt":"2018-02-13T23:44:12","guid":{"rendered":"https:\/\/www.vdigitalservices.com\/?p=6050"},"modified":"2024-01-18T16:26:05","modified_gmt":"2024-01-18T23:26:05","slug":"15-trends-youll-see-in-digital-marketing-in-2018","status":"publish","type":"post","link":"https:\/\/www.vdigitalservices.com\/15-trends-youll-see-in-digital-marketing-in-2018\/","title":{"rendered":"15 Trends You’ll See in Digital Marketing in 2018"},"content":{"rendered":"
The digital landscape has been a ramping up with almost monthly changes in how we market online since at least the late 1990s. Innovation is at an all-time high which means as business owners, advertisers and marketers have to stay ahead of the curve and on top of trends.<\/p>\n
This year, in particular, sees some pretty significant shifts in digital marketing trends that we\u2019re going to walk you through.<\/p>\n
#1 Micro Influencer Marketing is a Go:<\/strong> Celeb and big-name influencers with millions of followers, who can also cost millions of dollars are a thing of the past. Through trial and lots of error, new FCC regulations<\/a> and more, big brands are learning what some of us in hyper-local marketing have already known: it\u2019s friends and family plus communication driven micro-influencers that drive real brand attention and word of mouth brand awareness. People look within their home-grown community to find product and service solutions. Buyers go to their favorite micro-influencer on Instagram and YouTube and other platforms to seek advice for purchases. They ask their neighbor, family and friends NOT the three million follower pop artist or celebrity of the moment.<\/p>\n