{"id":5777,"date":"2017-11-29T14:58:56","date_gmt":"2017-11-29T21:58:56","guid":{"rendered":"https:\/\/www.vdigitalservices.com\/?p=5777"},"modified":"2024-01-18T16:26:23","modified_gmt":"2024-01-18T23:26:23","slug":"seo-limitations-of-car-dealer-cms","status":"publish","type":"post","link":"https:\/\/www.vdigitalservices.com\/seo-limitations-of-car-dealer-cms\/","title":{"rendered":"SEO Limitations of Car Dealer CMS"},"content":{"rendered":"

Car dealerships have a unique situation when it comes to their websites. Since they are closely tied to a larger brand, some limitations are put on the way in which they can control and display products. In turn, their website content management system (CMS) is usually complicated to work with and customize.<\/p>\n

What is a Content Management System?<\/h2>\n

The CMS is designed to be a user-friendly way for a website owner to interact with the technical details of their site. Much like an automatic transmission avoids the hassle of a manual one, it allows the website owner to communicate with their site without the need for website development skills.<\/p>\n

But, just like there are good transmissions and bad transmissions, there are good and bad CMSs. Many car dealership websites have to deal with inadequate CMS systems because of the high-demand needs of their specific industry. Pages need to be updated quickly, new models come and go, and brand standards must be maintained at all costs.<\/p>\n

SEO Gets Left Behind<\/h2>\n

Because car dealer websites are such high demand, many of the designers behind them cut corners on SEO related features. These cut corner techniques are because many essential SEO factors are hidden within the site\u2019s code itself. Since it is harder to notice them, they are usually one of the first things forgotten about when building a CMS. While this shortcut approach may appear usable on the surface, it can lead to long-term issues with the ability of your website to attract the\u00a081% of consumers<\/a>\u00a0who conduct online research before purchasing.<\/p>\n

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What are the Problems?<\/h2>\n

At V Digital Services, we are experienced in working with a huge array of car dealership CMSs. During our time, we have run into a laundry list SEO of issues with these platforms:<\/p>\n