It’s easy to see why SEO works well for retailers, but how do SEO strategies apply to dentists? The truth is that even dentists can benefit from creative keyword strategies and dental marketing. Here are a few of the best dental office tips and tricks to get you started:
Create a Google Business Profile Page
This process takes just a few minutes and simply acts as an online directory for all businesses in your area. You will enter all of your contact information, your address and a few keywords to help customers find you in searches. This is an important element of your SEO strategy because all other SEO tools will use your Google Business Profile page as a reference point for accuracy.
Creating Great Keyword Strategies
The keywords you use could make or break your business online. Not only do you need to figure out which keywords people are searching for most often, but you also need to include information that will help with geo-location. SEO for dentists relies heavily on very specific keywords such as those relating to the services you offer: dental cleanings, fillings, wisdom teeth removal, etc.
Create Landing Pages for Different Services
Once people begin searching for the services you offer, it’s important that you take them to a content-rich page specific to their search. You don’t want every search to lead back to your home page and force your customers to search your site to find what they need. Help them out by creating unique pages for each service so they can’t get lost.
Optimize Your Conversion Points
Conversion points are any opportunity your customer has to contact you and schedule an appointment. Again, you don’t want to force them off the page they are reading and back to a plain contact page or a home page to get the job done. You should be sprinkling phone numbers, contact forms, sign-up forms and other conversion points throughout your content so that they encounter them frequently.
These four simple steps can help you make the most of SEO for dentists. Your dental office can take advantage of simple SEO strategies in no time and begin seeing big returns.
V Digital Services knows just what to do to help dental professionals expand their reach through successful SEO strategies. Give us a call today to schedule your consultation and learn all about our organic SEO options.