In affiliate marketing you can put your ads in front of more viewers by placing them on the websites of trusted partners. You choose which sites become affiliates of your brand to ensure that your ads are placed on quality sites with relevant content.
Whenever you receive traffic from that affiliate link, it will automatically be tracked, and if the visitor turns into a paying customer, the affiliate site will receive a small kickback for their ad placement. The fact that you are paying only for actual customers, and not just for prospective leads, makes this an enticing option for many businesses.
On the other hand, some companies feel that the time it takes to set up an affiliate program and vet potential web partners is too time-consuming without the promise of real payoff in the end.
Can You Make Money With Affiliate Marketing?
For some bloggers, becoming a member of an affiliate network is some real potential to make money. However, success depends on the type of content they are publishing and how many visitors they have each month. If there is a legion of dedicated fans, there is good potential to make money.
One caveat of affiliate marketing is the need for disclosure. Due to the growing popularity of sponsored links and paid product reviews, the FTC now has guidelines in place that are aimed at protecting users from being misled. While many bloggers provide a brief statement about affiliate links at the bottom of their posts, these disclosures are usually insufficient according to the new FTC report.
Site owners need to keep in mind that a new standard has been set in the realm of online advertising. Affiliate links, paid reviews or product spotlights must now be clearly disclosed to the user, with simple language and repetition throughout the piece. These disclosures must be visible on every device, and even on social media channels such as Instagram or Twitter.
V Digital Services
For those who feel that affiliate marketing may be a good fit, it’s worth your time to partner with a firm that is familiar with the space. At V Digital Services, our team will vet out potential partnerships and find new opportunities for marketing your product using untraditional means.
Contact us to learn about how affiliate marketing can help you build a larger customer base. We are happy to help you discover whether or not affiliate marketing will serve your business well.
Affiliate Programs, Bloggers