Google Business Profile is an incredibly valuable tool for businesses in every industry, providing an effective, easy connection to potential and existing customers using a suite with innovative features designed by Google. Today’s savvy shoppers often utilize the Internet as a primary method for making a decision about a particular business, making it critical that you make use of the variety of online tools and platforms at your disposal.
Google Business Profile is an excellent place to start strengthening your local SEO and online presence, due in large part to its user-friendly nature and popular features such as the Q&A Function.
Q&A Function: What is It and How Does it Work?
The Q&A function is one the most frequently overlooked features of Google Business Profile – and yet one of the most valuable. Much like the Reviews feature, the Q&A function provides crowdsourced information about your business to search users. Both questions and answers can be submitted by the public, which makes it a function that can either contribute to or detract from your positive online reputation. Questions can touch on a wide variety of topics, such as business hours, location, services, and more.
The Do’s and Don’ts of the Q&A Function
Although it may seem obvious that the Q&A Function holds plenty of value for any business, a surprising amount of companies aren’t making use of the feature. Here are a few tips for taking a smart, effective approach to using the Q&A Function to its maximum potential:
Check your Google Business Profile page as soon as possible to see if there are any questions posted to the page. Currently, the platform does not notify business owners of new questions or answers – so it’s up to you to stay on top of them.
Do: Provide answers to all questions, maintaining a positive, helpful tone and consistent brand identity. Be aware that customers (both happy and unhappy) can also provide answers, so it’s important to monitor activity as much as possible.
Don’t: Let incorrect or negative answers sit for long. Even a seemingly simple incorrect answer can deter potential customers.
Maximize Your Use of Google Business Profile
Partnering with a team of experts like V Digital Services ensures that you’ll be able to maximize the benefits of Google Business Profile and other online platforms. We will help you develop and implement an online marketing plan that takes a multi-faceted approach, including a focus on SEO, multi-location citation services, and more. To learn more about how we can help you create and manage an excellent Google Business Profile page, contact V Digital Services today.