{"id":5280,"date":"2023-01-25T13:26:44","date_gmt":"2023-01-25T20:26:44","guid":{"rendered":"https:\/\/www.vdigitalservices.com\/?p=5280"},"modified":"2024-01-18T16:24:50","modified_gmt":"2024-01-18T23:24:50","slug":"grow-your-business-with-spanish-ads","status":"publish","type":"post","link":"https:\/\/www.vdigitalservices.com\/grow-your-business-with-spanish-ads\/","title":{"rendered":"Grow Your Business and Gain New Customers with Spanish Ad Campaigns"},"content":{"rendered":"

Before a future business owner considers breaking ground on the site of a new location or launching a new site, they dedicate countless resources and their time to researching and understanding key demographics about their target market. From average income, population densities, culture and race, median age, number of families, crime rates to average dogs per home. Leveraging this data is the difference between success and failure for any new business.<\/p>\n

With so many questions surrounding the start of a new business or the growth of an established one, there\u2019s a crucial question that\u2019s not always asked:<\/p>\n

What language do my customers speak?<\/p>\n

Spanish Language on the Rise in the United States<\/h2>\n

From coast to coast and in virtually every major city in America, you would be hard-pressed to find a street that isn’t part of a multi-cultural community. Today, we\u2019re talking Hispanics and Latinos. Across the United States, Spanish speakers are on the rise.<\/p>\n

According to the United States Census Bureau, there are more than 37 million Spanish speakers in the country \u2013 a figure that has grown 230% since 1980! Most are homegrown \u2013 born and raised in first-, second- and third-generation Mexican families influenced by a strong immigrant population (ESL classes helped write this article).<\/p>\n

\"US2014 Hispanic Population Estimates In the United States | Pew Research Center<\/a><\/em><\/p>\n

If your business plans to open-up-shop in any highlighted areas of the map, you should be thinking about Spanish language marketing campaigns. Otherwise, you may be missing out on an untapped source of loyal customers online.<\/p>\n

According to the Pew Research Center study<\/a>, thanks largely to Immigrants and Spanish-language-dominant Hispanics, we\u2019re living in a rare moment in history as the digital divide between Hispanics and whites has narrowed to its smallest gap since 2009.<\/p>\n

It\u2019s a mobile culture as well, with Hispanics as the group most likely to own a smartphone<\/a>, live in a home without a landline connection and where the smartphone is the primary mobile device used to access the internet. 80% of this group accesses the internet from a smartphone and not a home computer.<\/p>\n

Like other internet users, Spanish-dominant users searching the web have four unique moments online:<\/p>\n

I-want-to-know, I-want-to-go, I-want-to-do, I-want-to-buy<\/a>. They\u2019re just doing it in Spanish.<\/p>\n

Top verticals for Search<\/h2>\n

Working over the years, I\u2019ve had the opportunity to learn from and work with doctors, lawyers, landscapers, plumbers, electronics store owners \u2013 you name it, and I\u2019ve most likely built an ad campaign for it. No matter the vertical, we always seemed to find a fulfillment strategy to match their budgets and finding English language users was never difficult.<\/p>\n

With Spanish users, we have to play where we can win. Though Spanish-language traffic is clearly on the rise and expected to continue its growth, not every business is a candidate. You could, wait to gain years of experience in the PPC world memorizing millions of search terms and trends, or just use your trusted Adwords Keyword Planner.<\/p>\n

\u201cLawyer practicing Immigration, Family, Accident or Criminal Law.\u201d \u201cFamily doctor.\u201d \u201cHome repair services<\/a>.\u201d \u201cLocal events.\u201d \u201cConsumer electronics\u201d and more – you\u2019ll find it all in Keyword Planner.<\/p>\n

For example: Valley Family Health has recently decided to start a marketing push promoting \u201cSe Habla Espa\u00f1ol\u201d for all of their clinics across Los Angeles county. \u00a0They\u2019re goal is to gain brand recognition with Spanish users and sign up new patients. The good news is there are just over 2 million Hispanics<\/a> in Los Angeles County, so reach is plentiful for this vertical. \u00a0Best news saved for last: Spanish CPC are notably less expensive than their English counterparts. In this case Spanish keywords\u2019 CPC range is $0.59 to $2.75 max, while English max CPC\u2019s could exceed $6 for this vertical. Nobody is going to argue with 50% lower cost!<\/p>\n

\"AverageKeyword phrases include: clinicas medicas, oficinas medica, doctores familiares, doctor para ninos, centro medico, centro de salud, oficina de doctores, doctores cerca de mi.<\/p>\n

Even after excluding dozens of negatives and several calibrations, there are near 40K impressions available in Los Angeles County.<\/p>\n

Spanish Language Campaigns in Action<\/h2>\n

Let\u2019s get down to the nitty gritty: Do Spanish language campaigns work? Just ask our clients!<\/p>\n

Casta\u00f1eda Law, based out of Denver and Phoenix, approached V Digital Services in late 2016 with one simple goal in mind: Fill our pipeline with more Spanish-speaking clients!<\/p>\n

Within a month our crack team of Paid Media Specialists, Web Developers, Content Specialists and Senior Strategists presented a paid media strategy, capitalizing on the thousands of searches reported every month, complete with two brand new Spanish language website landing pages created In-house!<\/p>\n

The results were eye opening to the firm. See the full details here!<\/a><\/p>\n

“In the 3-months that we have been working with V Digital Services, our potential client leads have grown exponentially. We get at least 3 or 4 leads a day. Joe and his team have communicated with us every step of the way to make sure that our campaign is a success. The team has answered any questions or concerns that we have in a timely manner. I highly recommend the team at V Digital Services.”<\/em><\/p>\n

Casta\u00f1eda Law <\/em><\/p>\n

V Digital Services Can Help Your Business with Spanish Ads<\/h3>\n

With years of dual-language digital marketing experience under our belts at V Digital Services, we\u2019ve identified a few best practices to help businesses determine if they\u2019re ready for a Spanish language ad campaign.<\/p>\n

Ask yourself the following to questions about your business:<\/p>\n

    \n
  1. Do you have a Spanish speaking or bilingual staff?<\/li>\n
  2. Do you have a Spanish language website with 100% translation across all pages?<\/li>\n<\/ol>\n

    If you answered \u201cyes,\u201d to both questions, you are ready for a Spanish ad campaign and we are ready to assist you. The next step is easy: simply request a keyword audit from our Pre-Sales team.<\/p>\n

    It\u2019s really that simple. A quick query into potential reach and cost helps us lay the groundwork for a proposal along with the right expectations for performance.<\/p>\n

    Does your business not have a Spanish language website? We can help you get one! V Digital Services has you covered with our team of Premier Google Partner bilingual specialists<\/a>.<\/p>\n

    Contact V Digital Services today for more information about how we can help your business in two languages.<\/p>\n

    Save<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    Before a future business owner considers breaking ground on the site of a new location or launching a new site, they dedicate countless resources and their time to researching and understanding key demographics about their target market. From average income, population densities, culture and race, median age, number of families, crime rates to average dogs […] KEEP READING<\/a><\/p>\n","protected":false},"author":13,"featured_media":20114,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,11],"tags":[85],"acf":[],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/posts\/5280"}],"collection":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/comments?post=5280"}],"version-history":[{"count":0,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/posts\/5280\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/media\/20114"}],"wp:attachment":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/media?parent=5280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/categories?post=5280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/tags?post=5280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}