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<\/p>\nLet\u2019s say you\u2019ve been toying with the idea of creating a quick video promoting one of your most beloved products on television. Many of your competitors might be putting ads on TV, and you may feel like you need to do the same to keep up.<\/p>\n
However, depending on the time of day, a 30-second spot on your favorite local channel could cost anywhere from $200 to $1,500 and then some! You can also expect to pay a pretty penny for production costs such as videographers, editors, actors, animators and more. There\u2019s also that nagging question, \u201cWho is watching?\u201d<\/p>\n
Considered in this light, TV commercials might sound like a less-than-ideal solution for promoting your business.<\/p>\n
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Google\u2019s TrueView ads allow promotional videos to reach users in your area who are searching for businesses like yours. You can target people by age, gender, parental status and much more; you can even build your own audience list to whom you can subsequently retarget. TrueView ads<\/a> are also part of Google\u2019s display network, extending your reach to millions of websites.<\/p>\n Your video can show up as a YouTube search result alongside other related videos or before, during and after a video. Best of all, the video directs all users to the site after a click, where you can can track calls or any predetermined conversion.<\/p>\n Best of all, you only incur a cost when a user watches the video for longer than 30 seconds (or the duration if it’s shorter than 30 seconds). As engagement goes up, you know you\u2019re only connecting with users who are truly taken with your message. Users can also be invited to like, comment and subscribe for future videos.<\/p>\n This classic Google video breaks down TrueView ads perfectly:<\/p>\n