{"id":4779,"date":"2020-11-26T11:25:14","date_gmt":"2020-11-26T18:25:14","guid":{"rendered":"https:\/\/www.vdigitalservices.com\/?p=4779"},"modified":"2024-01-18T16:25:25","modified_gmt":"2024-01-18T23:25:25","slug":"how-to-get-more-traffic-to-your-website-without-paid-media","status":"publish","type":"post","link":"https:\/\/www.vdigitalservices.com\/how-to-get-more-traffic-to-your-website-without-paid-media\/","title":{"rendered":"How to Get More Traffic to Your Website without Paid Media"},"content":{"rendered":"

Updated: 26 Nov 2020<\/p>\n

If you\u2019re a business owner who has a website that lacks visitors, you may have asked yourself how you can get more traffic. At some point, you\u2019re going to come to the realization that a website that no one ever sees is more or less a worthless website \u2013 regardless of how much you paid for it.<\/p>\n

Fortunately, this article is not only going to explain how to get more traffic to your website, you will also be provided a step-by-step guide on how to succeed using tested and proven methods. But be warned, following the guide to getting more website visitors will take time \u2013 it\u2019s not going to bring a server-overloading amount of traffic overnight. However, by following the steps detailed below, you are<\/em> going to get more website traffic. You simply have to be diligent, follow the instructions, and stick with it.<\/p>\n

The online marketing practices in this guide that will help you to get more traffic to your website include:<\/p>\n

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  1. Search engine optimization (SEO)<\/span><\/a><\/li>\n
  2. Building webpages<\/span><\/a><\/li>\n
  3. Blogging<\/span><\/a><\/li>\n
  4. Social media<\/span><\/a><\/li>\n<\/ol>\n

    Creating a Buyer Persona<\/h2>\n

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    Before you start using the methods detailed in this guide to get more website traffic, you must first decide upon whom you want to target. The best way to do this is to create a buyer persona.<\/p>\n

    According to HubSpot<\/a>, creating a buyer persona is the process of documenting real data that is based on semi-fictional representations of your actual customers. When creating a buyer persona, it\u2019s important to consider customer demographics, motivations, pain points, goals, and behavior patterns.<\/p>\n

    Also, keep in mind that a business can have one or more buyer personas and that they are not limited to just consumers; personas work for B2B<\/a> efforts as well.<\/p>\n

    See also:<\/strong> How to Create Detailed Buyer Personas for Your Business [Free Persona Template]<\/a><\/p>\n

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    Four Ways to Get More Website Traffic without Paid Advertising<\/h2>\n

    While there are certainly more than four ways to get more traffic to your website, the methods provided here are guaranteed to boost your sessions and page views.<\/p>\n

    <\/div>\n

    1. SEO to Get More Website Traffic to Your Website<\/h3>\n

    When utilizing search engine optimization<\/a>, you have to determine your target audience and then conduct keyword research.<\/p>\n

    SEO Step 1: Determine Your Target Audience<\/h4>\n

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    \nSource:     splashonlinemedia.com<\/span><\/a><\/span><\/p>\n

    How do you determine your target audience?<\/p>\n

    Let\u2019s use Acme Carpet Cleaning Co. as an example.<\/p>\n

    Acme wants to clean more carpets, so they\u2019ve put together a buyer persona of one of their ideal customers. They\u2019ve determined that apartment property managers are one of their target buyers.<\/p>\n

    What does Acme know about their ideal apartment property manager? A few things\u2026 They know that he\/she is most likely responsible for studio, one-, and two-bedroom apartments. They also know that time is of the essence, as the next renters will be moving in soon \u2013 the job may need to be a quick turnaround.<\/p>\n

    There may also be some deep stains, possibly caused by pets or a spilled glass of wine. One thing Acme knows for certain is that the customer will want to know how much having the carpets cleaned will cost.<\/p>\n

    Finally, Acme knows the city, district, and\/or neighborhood in which the apartment manager operates.<\/p>\n

    Buyer Persona 1: Apartment Property Manager (We\u2019ll call Bill)<\/h5>\n
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    1. Bill deals with multiple-sized apartment units.<\/li>\n
    2. Bill needs the carpets cleaned fast before the next renters arrive.<\/li>\n
    3. Bill is dealing with some nasty pet stains.<\/li>\n
    4. Bill also has what appears to be coffee or spilled drink stains that have been walked over.<\/li>\n
    5. Bill wants to know the cost of cleaning the carpets.<\/li>\n
    6. Bill\u2019s apartment building is located in the Phoenix metro area.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n

      Another example of a buyer persona could be in relation to homeowners. Perhaps the second persona, who we\u2019ll name Susie, is a stay-at-home mom.<\/p>\n

      Susie has two children under the age of six and lives in an upper-middle-class neighborhood in the Phoenix suburb of Scottsdale. Susie\u2019s main concern in life is her kids. She would do anything to keep them safe, including having her home\u2019s carpets regularly cleaned by professionals.<\/p>\n

      She\u2019s also concerned about the chemicals used in some carpet cleaning solutions and wants non-chemical, natural ingredients used on her carpets.<\/p>\n

      Lastly, like Bill, Susie doesn\u2019t want to pay too much and would like to know the pricing beforehand.<\/p>\n

      Though this is somewhat vague, we can use this data to create a second buyer persona for Susie.<\/p>\n

      Buyer Persona 2: Stay-at-Home Mom (Susie)<\/h5>\n
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      1. Susie stays at home to care for her children.<\/li>\n
      2. Susie\u2019s husband goes to work while she tends to household duties.<\/li>\n
      3. Susie has two children \u2013 one who\u2019s four and the other who\u2019s 18 months.<\/li>\n
      4. Susie has safety concerns and wants chemical-free products used in her home.<\/li>\n
      5. Susie wants her carpets cleaned right by a professional.<\/li>\n
      6. Susie lives in Scottsdale, Arizona where the median income is $72,455<\/span><\/a>.<\/li>\n
      7. Susie spills the odd drop of red wine.<\/li>\n
      8. Susie thinks that pricing is somewhat important, but not a deal-breaker.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n

        SEO Step 2: Determine Your Target Keywords<\/h4>\n

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        \nSource:         kissmetrics.com<\/span><\/a><\/span><\/p>\n

        Now that we know who we are targeting, our ideal audience<\/em>\/buyer personas, we can begin conducting keyword research.<\/p>\n

        The keywords we want to target should ideally have documented search volume and low competition. To determine search volume for Acme\u2019s buyer personas, we\u2019ve used Google AdWord\u2019s Keyword Planner<\/a>.<\/p>\n

        To find out the competition, we\u2019ve done allintitle:your keyword here<\/em><\/strong> searches via Google. The “allintitle”<\/em> search tells us how many webpages have the keywords in the meta title<\/a>, which is an indication of how many webpages are optimized for the keyword\/term.<\/p>\n

        According to Keyword Planner, the terms we listed below regularly get searched for in Google. Monthly search volume within the Phoenix Metro area is the first figure and competition (webpages with the term plus the word \u2018phoenix\u2019 in the meta title) is the second. We added \u2018phoenix\u2019 to an “allintitle”<\/em> search as a modifier<\/a> to get an idea of the amount of Phoenix-area competitors.<\/p>\n