{"id":4417,"date":"2022-12-10T01:30:03","date_gmt":"2022-12-10T08:30:03","guid":{"rendered":"https:\/\/www.vdigitalservices.com\/?p=4417"},"modified":"2024-01-18T16:24:50","modified_gmt":"2024-01-18T23:24:50","slug":"why-a-great-user-experience-is-crucial-for-your-business-website","status":"publish","type":"post","link":"https:\/\/www.vdigitalservices.com\/why-a-great-user-experience-is-crucial-for-your-business-website\/","title":{"rendered":"What is User Experience and Why is it Important for Users and Websites"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">User experience (UX) is easily one of the most important determining factors in the success of a website, and by extension, the business that runs it. And yet, conversations surrounding user experience are often limited by vague ideas of what UX actually looks like. What\u2019s more, many people aren\u2019t quite sure exactly what user experience is, never mind how to design a high-quality website UX.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But while a surprising number of websites fall short when it comes to user experience, today\u2019s online users have expectations that are higher than ever. It probably comes as no surprise to learn that many modern-day users are impressively savvy, with an innate ability to pick up on the various shortcomings of a website. They may not have the technical expertise to pinpoint <\/span><i><span style=\"font-weight: 400;\">exactly <\/span><\/i><span style=\"font-weight: 400;\">why and how a website is subpar, but they can certainly notice when the website user experience misses the mark.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For businesses aiming to create a successful website, this makes the user experience a top priority of the design development process. It\u2019s not enough to simply build a website that looks great; it should also boast flawless functionality.<\/span><\/p>\n<h2>What is User Experience?<\/h2>\n<p><span style=\"font-weight: 400;\">User experience (also called website UX and website user experience) is a delicate balance between the goals and objectives of the website owner (the business) and the needs, values, and limitations of the online user (the customer). In general, the purpose of UX best practices is to increase the quality of a user\u2019s interaction with your website, and in turn, the positivity of their perception of your products\/services.<\/span><\/p>\n<p><a href=\"https:\/\/www.usability.gov\/what-and-why\/user-experience.html\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">According to the<\/span><\/a><span style=\"font-weight: 400;\"> U.S. General Services Administration and Technology Transformation Services, there are six key components of user experience. Each UX factor is centered around a common goal: to provide something of value to users. During the process of website design, user experience best practices should guide you to ensure that your site is:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Useful: <\/b><span style=\"font-weight: 400;\">Users can fulfill a need via your original content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Useable: <\/b><span style=\"font-weight: 400;\">Your website is simple and easy to use<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Desirable: <\/b><span style=\"font-weight: 400;\">Your website\u2019s design, including images, branding, and other elements, are effectively used for aesthetic and emotional purposes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Findable: <\/b><span style=\"font-weight: 400;\">Your website content can be located both on and offsite, without presenting navigation challenges<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Accessible: <\/b><span style=\"font-weight: 400;\">Your website is accessible to individuals with disabilities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Credible: <\/b><span style=\"font-weight: 400;\">Users can trust that you are a reliable source of information<\/span><\/li>\n<\/ul>\n<h2>What Does a Good User Experience Look Like?<\/h2>\n<p><span style=\"font-weight: 400;\">There\u2019s not necessarily only one way to achieve excellent UX design, largely because the ideal experience depends on both your business and your target user. However, you can generally characterize a good user experience as one that involves these four basic stages:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A user visits your website.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The user successfully navigates through various web pages.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The user is able to understand the content and its purpose.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The user gets what they want and achieves their goal.<\/span><\/li>\n<\/ol>\n<h3>User experience vs. user interface<\/h3>\n<p><span style=\"font-weight: 400;\">You\u2019ll often hear the terms \u201cuser experience\u201d and \u201cuser interface\u201d used interchangeably, but there are a few key differences.\u00a0<\/span><\/p>\n<p><b>User interface <\/b><span style=\"font-weight: 400;\">focuses on how a specific product\/service looks and works on a surface level.<\/span><\/p>\n<p><b>User experience <\/b><span style=\"font-weight: 400;\">is the functionality of that product\/service, specifically in relation to how it helps a user achieve a particular goal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need both to make users happy. Think of the user interface (UI) as a piece in the larger puzzle of user experience.<\/span><\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-24466 alignleft\" src=\"https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2018\/12\/H2-How-to-Optimize-User-Experience.jpg\" alt=\"H2-How to Optimize User Experience\" width=\"1280\" height=\"520\" srcset=\"https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2018\/12\/H2-How-to-Optimize-User-Experience.jpg 1280w, https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2018\/12\/H2-How-to-Optimize-User-Experience-300x122.jpg 300w, https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2018\/12\/H2-How-to-Optimize-User-Experience-1024x416.jpg 1024w, https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2018\/12\/H2-How-to-Optimize-User-Experience-768x312.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/h2>\n<h2>How to Optimize User Experience<\/h2>\n<p><span style=\"font-weight: 400;\">Multiple elements make up a good user experience, and each one is important in its own way.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Create high-quality, relevant content. <\/b><span style=\"font-weight: 400;\">Your website needs to function well, but the actual content also needs to meet users\u2019 needs. Rather than churning out generic content, focus on developing thoughtful content that users will find interesting and useful. Be sure to tailor your content appropriately and position the user as the \u201chero\u201d of their own story. You can provide them with products\/services that solve their problem, but they\u2019re the ones captaining the ship.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Start with an intuitive interface with a consistent design.<\/b><span style=\"font-weight: 400;\"> All of the first-class content in the world doesn\u2019t matter if users can\u2019t easily access it. A skilled designer\/developer can help you construct a sensical interface that will feel natural for users, minimizing the amount of effort required to move about your site. Elements such as font styles and sizes, as well as colors, should be cohesive. Also, factors such as a drop-down menu, search bar, and navigation bar contribute to a good UX.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Build as much credibility as possible.<\/b><span style=\"font-weight: 400;\"> Online users have learned to be naturally suspicious in a world rife with cybercrime. So, you\u2019ll need to work twice as hard to prove that your website is one to be trusted. One option is to add an SSL certificate to give users peace of mind. A professional-looking design and updated, error-free content are also helpful.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Don\u2019t underestimate the value of human interaction. <\/b><span style=\"font-weight: 400;\">We\u2019ve all experienced the frustration of submitting a contact form and receiving no reply, which leads most of us to end any attempts to do business with the company in question. If your website has a contact form or something similar (and it should), you need to implement an effective protocol for a rapid response from a real-life person. A customer service representative should promptly reach out to all customer queries to uphold a high standard of UX and service quality.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stick to established conventions.<\/b><span style=\"font-weight: 400;\"> The large majority of websites out there stick to a \u201ctraditional\u201d set of conventions. For example, you can usually count on finding:<\/span>\n<ol type=\"a\">\n<li>A company logo in the top-left corner of the page<\/li>\n<li>A navigation menu either at the top center or right side of the page<\/li>\n<li>Contact information accessible via the main navigation menu<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">A call-to-action (CTA) button near the top (such as \u201cCall Us!\u201d or \u201cSchedule Now!\u201d)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">A search feature located in the page header<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">A sign-up form in the web page\u2019s footer<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Social media links presented as icons, often in the footer<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">A detailed sitemap and other less-used links in the footer (Terms of Use, Privacy, etc.)<\/span><\/li>\n<\/ol>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Prioritize readability. <\/b><span style=\"font-weight: 400;\">Are you more likely to read through an entire wall of text, or would you prefer the option to skim a few brief bullet points? More than likely, you\u2019d rather be presented with a short and simple section of text in easy-to-digest pieces. When you are creating copy, make sure you are looking at it from a user&#8217;s perspective with just a few moments to spare. Maximize readability by:<\/span>\n<ol type=\"a\">\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Using short, descriptive headings to split content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Keeping paragraphs short.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Using bulleted\/numbered lists.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Highlighting key information using bold or italicized text.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Making strategic use of visual content, such as infographics, images, slideshows, and videos.<\/span><\/li>\n<\/ol>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ensure that your website is mobile-friendly. <\/b><span style=\"font-weight: 400;\">A responsive or mobile-friendly website functions equally well on mobile and desktop devices. And in a world where most of us are browsing online using our smartphones, this is a hugely important aspect of UX.\u00a0<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-24467 alignleft\" src=\"https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2018\/12\/H2-Why-is-User-Experience-Important_.jpg\" alt=\"H2-Why is User Experience Important_\" width=\"1280\" height=\"520\" srcset=\"https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2018\/12\/H2-Why-is-User-Experience-Important_.jpg 1280w, https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2018\/12\/H2-Why-is-User-Experience-Important_-300x122.jpg 300w, https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2018\/12\/H2-Why-is-User-Experience-Important_-1024x416.jpg 1024w, https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2018\/12\/H2-Why-is-User-Experience-Important_-768x312.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/h2>\n<h2>Why is User Experience Important?<\/h2>\n<p><span style=\"font-weight: 400;\">When you think of user experience, web design and development might be your first thought. For many website owners, their focus is on how a quality UX will benefit their business. However, it\u2019s important to understand that the advantages of an excellent user experience extend to the users as well. Essentially, delivering a great website UX is a win-win for everyone involved.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a website owner and business, a thoughtful approach to the user experience can significantly optimize the customer conversion funnel. In other words, you want to do everything you can to make the journey from awareness to action as smooth and obstacle-free as possible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say you want users to move through a series of stages that ends with them purchasing a video course about photography:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">While reading one of your blog posts, the user notices a newsletter sign-up form that offers free and exclusive content focused on learning new photography skills.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They sign up for your newsletter and are highly satisfied with the content you provide.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They receive an automated email from your site a week or two later, advertising a 10% discount on your full, 10-hour video course.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">From here, there are one of two things that could happen once they click on the email link and arrive on a landing page:<\/span>\n<ol type=\"a\">\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">The landing page delivers a clean, simple UX, reaffirming the user\u2019s belief that you are a credible source with something worthwhile to offer.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">The landing page <\/span><b>does not <\/b><span style=\"font-weight: 400;\">provide a quality UX, frustrating the user and leading them to decide against purchasing the course.<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">As you can see, neglecting user experience \u2013 even on a single landing page \u2013 can have detrimental effects on your online presence, reputation, and revenue alike.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For anyone that prefers to take a data-driven approach, the user experience statistics speak for themselves:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For every $1 you invest in UX, you can expect a return of up to $100. If you do the math, that\u2019s an astounding ROI rate of 9,900%! (<\/span><a href=\"https:\/\/www.forrester.com\/report\/The+Six+Steps+For+Justifying+Better+UX\/-\/E-RES117708\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Forrester<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Getting rid of \u201cfriction\u201d in the user experience could increase your conversion rate upwards of 400%. (<\/span><a href=\"https:\/\/www.forrester.com\/report\/The+Six+Steps+For+Justifying+Better+UX\/-\/E-RES117708\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Forrester<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More than 30% of users would abandon a brand \u2013 even one they used to love \u2013 after just one bad experience. (<\/span><a href=\"https:\/\/www.pwc.com\/future-of-cx\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">PWC<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">About 91% of people that are dissatisfied will simply leave without ever submitting feedback of any kind \u2013 that\u2019s a significant number of potential customers you could be losing without even realizing it. (<\/span><a href=\"https:\/\/www.slideshare.net\/ekolsky\/cx-for-executives\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Kolsky<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">One of the most important and meaningful data points is this: <\/span><a href=\"https:\/\/www.toptal.com\/designers\/ux\/ux-statistics-insights-infographic\" target=\"_blank\" rel=\"nofollow noopener\"><b>88% of online users<\/b><\/a><b> say they are less likely to return to a website after having a poor user experience.\u00a0<\/b><\/p>\n<h2>Goals and Key Performance Indicators (KPIs) for UX<\/h2>\n<p><span style=\"font-weight: 400;\">If you have specific goals in mind for your website or business, chances are good that you can support your progress towards those goals by optimizing user experience. Here are a few general goals and their related measurements\/KPIs, all of which you can easily tie to UX:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve overall website performance<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Cut down on user error or confusion<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Speed up loading times<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Focus on user-friendly design<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expand online presence and brand exposure<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Ramp up traffic and audience size<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Boost the number of return visitors (retaining users)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Attract more new visitors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Achieve a higher number of visits via search<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strengthen brand credibility<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Enhance user satisfaction levels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Increase overall trust<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Increase the number of referral-related visits<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize use of resources<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Cut down on development costs and time<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Reduce the cost of website maintenance and redesign<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Minimize user support requests\/associated costs<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase profitability\/sales<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Achieve a higher number of transactions\/purchases<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Raise product sales overall<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-24472 alignleft\" src=\"https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/02\/H2-Optimize-Your-Website-User-Experience-and-See-the-Benefits-for-Yourself-1.jpg\" alt=\"H2-Optimize Your Website User Experience and See the Benefits for Yourself (1)\" width=\"1280\" height=\"520\" srcset=\"https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/02\/H2-Optimize-Your-Website-User-Experience-and-See-the-Benefits-for-Yourself-1.jpg 1280w, https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/02\/H2-Optimize-Your-Website-User-Experience-and-See-the-Benefits-for-Yourself-1-300x122.jpg 300w, https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/02\/H2-Optimize-Your-Website-User-Experience-and-See-the-Benefits-for-Yourself-1-1024x416.jpg 1024w, https:\/\/www.vdigitalservices.com\/wp-content\/uploads\/2022\/02\/H2-Optimize-Your-Website-User-Experience-and-See-the-Benefits-for-Yourself-1-768x312.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/h2>\n<h2>Optimize Your Website User Experience and See the Benefits for Yourself<\/h2>\n<p><span style=\"font-weight: 400;\">By now, you can understand why website design is so critical when it comes to user experience. But in many cases, UX isn\u2019t a part of the conversation between businesses and the web developers they hire \u2013 though it certainly should be.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At <\/span><a href=\"https:\/\/www.vdigitalservices.com\/\"><span style=\"font-weight: 400;\">V Digital Services<\/span><\/a><span style=\"font-weight: 400;\">, our web design and development team takes a user-centric approach to building a website that works for your customers <\/span><b>and<\/b><span style=\"font-weight: 400;\"> business. When users are satisfied, we firmly believe that your many other pieces \u2013 like SEO, social media marketing, and more \u2013 fall into place. And because we are a full-service digital marketing agency with a diverse range of skilled specialists, we have teams to tackle every goal and challenge you can think of.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Learn more about how to make users fall in love with your website when you <\/span><a href=\"https:\/\/www.vdigitalservices.com\/contact-us\/\"><span style=\"font-weight: 400;\">connect with the V Digital Services<\/span><\/a><span style=\"font-weight: 400;\"> team today.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"button gradient-button\" href=\"\/contact-us\/\">Contact Us<\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: right;\">Image Source: <a href=\"https:\/\/www.shutterstock.com\/g\/Aleksandr_a\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"s2\">Aleksandr_a<\/span><\/a> , <a href=\"https:\/\/www.shutterstock.com\/g\/BlackSalmon\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"s4\">Black Salmon<\/span><\/a> , <a href=\"https:\/\/www.shutterstock.com\/g\/antunhirsman\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"s4\">Antun Hirsman<\/span><\/a> , <a href=\"https:\/\/www.shutterstock.com\/g\/asteldesign\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"s4\">astel design<\/span><\/a> ,\u00a0<a href=\"https:\/\/www.shutterstock.com\/g\/Nikola+Stanisic\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"s4\">Nikola Stanisic<\/span><\/a> , <a href=\"https:\/\/www.shutterstock.com\/g\/Chaosamran_Studio\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"s4\">Chaosamran_Studio<\/span><\/a> \/ Shutterstock<\/p>\n","protected":false},"excerpt":{"rendered":"<p>User experience (UX) is easily one of the most important determining factors in the success of a website, and by extension, the business that runs it. And yet, conversations surrounding user experience are often limited by vague ideas of what UX actually looks like. What\u2019s more, many people aren\u2019t quite sure exactly what user experience [&#8230;] <a class=\"moretag red\" href=\"https:\/\/www.vdigitalservices.com\/why-a-great-user-experience-is-crucial-for-your-business-website\/\">KEEP READING<\/a><\/p>\n","protected":false},"author":13,"featured_media":25276,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,27,56],"tags":[97,129,130],"acf":[],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/posts\/4417"}],"collection":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/comments?post=4417"}],"version-history":[{"count":0,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/posts\/4417\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/media\/25276"}],"wp:attachment":[{"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/media?parent=4417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/categories?post=4417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vdigitalservices.com\/wp-json\/wp\/v2\/tags?post=4417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}